Johnson's baby lotion is safe to use on a baby. Prevents moisture loss and protects the skin barrier of the baby with 24 hour moisture. It has a non-greasy formula for quick absorption and gives you baby soft skin all day. Mildness has been proven clinically. It's made from pure plant oil. It's pH-balanced and hypoallergenic, and doctors recommend it. There are no parabens, sulphates, or dyes in this product.