In India, Vim is the most popular dishwashing brand. Vim Dishwash Bar is used by more than 7 out of 10 urban Indian households. Vim dishwash bar eliminates even the hardest stains with the power of 100 lemons (power refers to the cleaning advantages of lemons). It cleans utensils in tiny quantities and removes burnt food stains the fastest (as determined by an independent lab test on burnt food stains), lowering the overall time and effort necessary to clean the utensils. Vim dishwash bar gives a refreshing lemon scent when dishwashing, making it a pleasurable cleaning experience. It's the only dishwashing bar with a special plastic coating on the bottom that prevents wastage and sogginess because the coating doesn't absorb water.