With the greatest quality potatoes dusted with salt you'll get the signature taste. Each bag of Lay's Classic Salted Potato Chips serves as a reminder of how good life can be when you keep it simple. Lay's chips are the perfect accompaniment to every occasion from ordinary snacks to unexpected get-togethers. Everyone loves to congregate around the chip bowl whether it's for a party or a family event. The company's identity: Since its introduction in 1995 Lay's the world's largest and most popular snack food brand has progressively established itself as an integral element of India's snacking culture. Lay's has established itself as a youth brand with its tempting taste international and Indian flavours and it continues to grow in the hearts and minds of its consumers. Lay's is created with the highest-quality fresh ingredients available in India.