WHAT IS IT? Fidelia Shampoo is a vegetable based natural keratin formulation which repairs and protects hair from everyday stresses including damaged hair, split ends, and frizz by re-linking broken bonds.

It is suitable for all hair types because we believe that your hair is unique and this shampoo cleanses and moisturizes your hair and scalp and helps to improve hair texture.

KEY HIGHLIGHTS

• Vegetable Based Natural Keratin
• Rejuvenating and Nourishing Shampoo
• Paraben-free
• Coloured & Treated Hair
• SLS Free

Why is it Different?:

• Fidelia Shampoo is infused with Fision Hair Moisture with strong antioxidant properties that help protect the scalp and hair, promotes blood circulation to the roots.
• Imagine your hair being washed by the purest of ingredients. Because that's what our hair and scalp cleanser is packed with.
• Fidelia Shampoo is specially formulated to help restore keratin and nourish each strand to leave hair gorgeously straighten, shiner and more manageable.
• We use Shea butter, as an excellent moisturizer given to scalp and hair.
• Fidelia Shampoo is suitable to treat coloured hair too.
• Leaves hair easier to manage, shinier and healthier with each use of Fidelia Shampoo.

Backed by Science:

Shampoo in simple terms is a hair care product designed to clean the scalp skin along with its hair. A shampoo not only provides the cleaning of the scalp skin and hair as its primary function, but in addition also serves to condition and beautify hair and acts as an adjunct in the management of various scalp disorders. To achieve this, various ingredients in the correct proportion are mixed to provide a shampoo which is suitable for individuals having different hair types and hair need.

When the hair is extremely weathered and chemically treated, there may be scaling of the cuticle layers, removal of the cuticle crack. If the cuticle is removed, the exposure of the cortex and further cortex damage may lead to hair fiber fracture.

The use of Fidelia Shampoo help to restore hair cuticle damage and prevent hair breakage by reducing friction and water pick up.

Directions for Use:

• Apply to wet hair and work into a lather.
• Rinse thoroughly. Repeat the process if required.

Ingredients:

• FISION HAIR MOISTURE
• FISION KERA VEG 18
• LIPONATE SB-50