Beat your painful tooth sensitivity with indias most trusted oral care brand colgate. The sensitive plus toothpaste is made with pro-argin™ technology to give an instant and lasting relief from tooth sensitivity from the single-use. The pro-argin technology uses arginine, an amino acid naturally found in saliva and calcium carbonate, to build a calcium-rich layer for instant* relief in seconds and with continuous use provides long-lasting relief. This technology aids to open the blocked tubules and protecting sensitive teeth by building long-lasting protection against sudden shocks of pain. Good oral care habits keep your teeth and gums healthy, preventing tooth decay, gum disease and bad breath. Maintaining good oral hygiene includes brushing twice a day for 2 minutes each time, rinsing with mouthwash for 30 seconds, and replacing your toothbrush every 3 months.