Johnson's baby soap is enriched with Vitamin E. Easy to grip bar for bathing your newborn, recommended by the doctors. No Sulfates, No Parabens, No Dyes. Johnson's baby soap has a rich, creamy lather that gently cleanses and helps keep your baby's skin soft and supple. Preserves baby's natural skin moisture. Clinically mildness proven. Enriched with 1/4th baby lotion, helps moisturise your baby's delicate skin by reducing moisture loss while cleansing it ever so gently. Gentle care your baby's delicate skin.