Tooth sensitivity is a common occurrence. Many of us feel severe discomfort when we consume or drink hot, cold, sweet, or acidic meals. But not any longer! Colgate Sensitive soothes and protects teeth by forming a protective shield around them, giving both immediate pain relief and long-term sensitivity protection with regular usage. Sensitive Everyday Protection by Colgate When used twice a day, toothpaste delivers immediate relief within two weeks. It also includes fluoride, which helps to prevent cavities and has a pleasant flavour. Colgate Sensitive is an IDA-approved toothpaste that has been found to provide immediate and efficient relief from sensitive tooth discomfort when used as prescribed in a normal oral hygiene and professional care routine. As a result, use Colgate toothpaste.