With the Colgate sensitive everyday protection anticavity toothpaste formula put your teeth to good care. This toothpaste provides 24/7 sensitivity protection and total oral care to maintain healthy gums. It soothes the nerve ends and builds a protective shield providing relief from sensitivity. Its clinically tested formula provides fast relief within 2 weeks of use, long-term relief with regular use and builds increasing protection against sudden shocks of pain. Good oral care habits keep your teeth and gums healthy, preventing tooth decay, gum disease and bad breath. Maintaining good oral hygiene includes brushing twice a day for 2 minutes each time, rinsing with mouthwash for 30 seconds, and replacing your toothbrush every 3 months. Children under 12 years of age: Use the advice of a Dentist or a Doctor. Sensitive teeth may indicate an underlying problem that may need prompt care by the dentist. Consult a Dentist if the problem persists. Do not swallow.