Sunsilk Lusciously Thick & Long Shampoo will give you dramatically thicker hair that bounces with you! The Shampoo allows you to arrange your hair as you desire. It contains an activ-mix of Keratin, Yoghurt Protein, and Macadamia Oil. Keratin is a building block for hair that gives it strength, while Yoghurt Protein is recognised for its nourishing characteristics and Macadamia Oil is believed to decrease hair breakage. Together, these potent chemicals work best to give you hair that seems up to 2X thicker and fuller (Based on lab test vs. unclean hair).