Revel in the irresistibly soft skin with LUX Soft Touch. Infused with moisturizing Silk Essence and French Rose, this beauty secret will leave you with silky soft skin that is delicately scented. We have all grown up using bars of soap and then came body washes that claimed to be a better choice to make. Here are reasons why a body wash is better than a bar of soap: 1. A body wash has a lovely, potent feel as compared to a regular soap bar. From long-lasting fragrances to essential oils, a body wash could very well be your new best friend in the bathroom. | 2. It attends to hygiene as well as cosmetic needs; while soap generally just helps you clean up. | 3. A lot of body washes are popular for their aroma-therapeutic and effervescent properties with scintillating fragrances that are definitely missing from a soap bars life. | 4. We all love a good lather while showering. A body wash does the trick with minimal effort as compared to a bar of soap, when used with a loofah. With minimal rubbing, a foamier yet relaxing bathing experience awaits you with a body wash. | 5. A bar of soap has a drying effect on the skin as compared to a body wash which contains essentials oils that will form an invisible layer to lock the moisture within and keep your skin moisturized. Certain soaps can also instigate allergic reactions due to the dryness, causing unpleasant redness and an itchy feeling on your skin.It contains silk protein extract for noticeably soft skin. It has the fragrance composed by the worlds best perfume experts. It retains moisture of the skin. For the best results use a loofah. Lux is not harsh on the skin. Experience the rich creamy lather during a shower with Lux Velvet Touch body wash.