The Mechanics of Malls : A Comprehensive Guide to Develop & Manage Shopping Malls

About the Book: Are you ready to delve into the intricacies of the Shopping Mall business? Look no further "The Mechanics of Malls" by Susil S DUNGARWAL, a distinguished Shopping Mall Specialist with a wealth of experience advising over 100+ Malls, is your comprehensive guide to mastering every facet of the Shopping Mall industry. If you are involved in the shopping Mall business, either directly or indirectly, or you aspire to get into into the Shopping Mall Sector, then this book is a sure shot pick for you to enhance your knowledge of this domain. The Mechanics of Malls is an complete cyclopedia about Developing & Managing Shopping Malls. The book takes you through the entire journey of how to develop a Mall, right from Market Research, Financial Feasibility study, Conceptualization, Design & Development, Marketing, Lease Management, Fitout Management, Mall Management, Mall reorientation, Mall Monetization, Mall Marketing, etc.About the Author:Beginning his career, as a salesman in 1985, Susil S DUNGARWAL, is one of the few, who has grown from the Shop floor to the Boardroom in the retail & shopping Mall sector. Over the last 38 years, he has headed various retail chain stores and Shopping Malls. Along the way, he left his mark on renowned retail brands such as Saint Mark, Sampath Jewellers, Paramveer, Silknots International, Big Kids Kemp, Saree Kemp, Shoppers Stop, Varsha Lifestyles, Haiko Supermarket, The Loft, The Culture Shop (now Suriti), and The Loot, to name a few.He has been an advisor of the best names in the Shopping Mall Sector prominent being Lulu Group, DLF Group, TATA housing, Malabar Group, Omaxe Group, Supertech Group, Gokulam Group, Chaudhary Group(Nepal), Alpine Group(Nigeria), Smile group (Oman), etc. His first 2 books as a part of the Knowledge Series covering the entire retail sector prospects of India, were released by The Economic Times Intelligence Group (ETIG).