At Britannia, we think that everyone has a wacky side - sometimes hidden, sometimes out in the open. This is what our brands 5050, Maska Chaska, Time Pass, and Top are all about. In the realm of sweet biscuits, these companies have carved out a distinct position in the thoughts of customers across the country with products that may rightly be described as differentiated. What happens when you combine two flavours that are diametrically opposed? You receive the mouthwatering and classic Britannia 5050 Sweet & Salty biscuit, which is sweet and salty in equal measure. 5050's dual-flavor appeal quickly gave it a household brand, while its wacky and memorable advertising, particularly the classic and much-loved "Na re nana 5050" ad campaign, further added to its popularity.