Why Skincare D2C Brands Should Start Selling on ONDC Network

Beauty and cosmetics never go out of fashion, which is why India’s skincare industry is booming exponentially. Per the latest reports, India’s beauty and personal care (BPC) market is estimated to crack the $28bn mark by 2025, from $16bn in 2020. (source: SMBStory)

With the cosmetics market breaking new records and new players entering the fray to bite into the profit pie, now is the time for your D2C brand to switch to ONDC network and set itself apart. That’s right. Open Network for Digital Commerce is the new buzzword on top of all eCommerce headlines, and for a good reason.

So, what is this new GOI-backed project all about? And how does your skincare D2C brand benefit once you decide to sell on ONDC network? Read more to find out.

Decoding the “ONDC Network”

ONDC network is a platform or a medium for all eCommerce merchants to break free from restrictive marketplaces (like Amazon and Flipkart) and sell to a pan-India audience across multiple platforms. By implementing open-network protocols, ONDC network aims to build a transparent and secure digital infrastructure and promote interoperability between all participants.

The not-for-profit initiative enables SMBs, local shopkeepers, D2C startups, etc. to increase their seller reach without paying a large chunk of profits in the form of commissions or customer onboarding fees.

Hence, small players new to the D2C marketspace or struggling with poor growth can sell on ONDC network using a seller-side interface like the Mystore seller app. Merchants can erefore leverage the open network’s pan-India reach to showcase their cosmetics products to millions of potential buyers - all connected to the open network through a compatible buyers app.

How Will ONDC Network Help Small D2C Retailers

While a direct-to-consumer model may seem lucrative initially, it’s still filled with obstacles. The overlooked part of selling directly to the end customer without including any “middlemen” is that now it’s up to the D2C brand to handle its own order management, cataloging, logistics, and customer relationships.

Newbie D2C players often lack the resources, experience, or both to showcase their beauty and personal care products to a broader audience. Even if they do, how will they ensure professional logistics/fulfillment? That’s where they could embrace growth by choosing to sell on ONDC network.

Whether it’s to make your cosmetics store widely accessible to your niche or make each sale more profitable due to lower commissions, here are the various perks of switching to the new-age platform:

• Access 50M+ digital buyers (and growing)
• Improve profit margins with minimal through lower costs
• Drive logistics and tech efficiencies
• Even competitiveness among sellers
• Control your own prices and policies
• Build an omnichannel presence

Earlier, a new skincare D2C startup had no choice but to sell on giant platforms like Amazon and abide entirely by their restrictive policies. Onboarding newcomers on eCommerce has traditionally been an issue with such marketplaces but not with the ONDC network.

That’s because registering on the open network is a quick and hassle-free experience. Mystore seller app, through its simplified, 3-step onboarding process, ensures that all participants can go live in a matter of days!

To join, simply visit the Mystore registration page and enter your business and GSTIN details. Then, enter the contact details and email so buyers can connect should they ever have product/service-related queries. Also, be sure to provide details regarding bank accounts to complete those sweet payouts after each sale!

Note: Some merchants may also need an onboarding agreement in addition to the prerequisites above.

Mystore - Empowering D2C Brands to Sell Better

To make the most of your skincare D2C company, you must offer buyers a personalized and consistent shopping experience so that they come back for more! With Mystore’s powerful yet engaging admin panel, even non-technical merchants can manage orders, adopt value chain solutions and access key data points for optimal delivery.

But why the Mystore seller app? While merchants can join the open network through any connected application, Mystore offers a unique set of in-built features that help build the most eye-catching, customer-friendly experience. With Mystore, you can -

• Strengthen your D2C brand with M-commerce
• Create customisable mobile-apps
• Adopt multi-channel marketing strategies
• Streamline fulfillment via complete shipping solutions
• Tap newer locations via targeted marketing campaigns
• Leverage in-built SEO for better conversion, etc.

Final Thoughts

Mystore provides terrific opportunities for makeup and cosmetics companies to carve a strong niche. Merchants can customize their shipping solutions, use multiple payment integrations, sell in native languages through the Mystore Buyer app, and give special discounts and offers to all customers - the possibilities are endless!

Your D2C brand can explore ONDC network’s incredible potential with the cutting-edge Mystore seller app. Enlist on ONDC network today via Mystore.