Why ONDC Network is the best way to begin your enterprise brand’s omnichannel commerce transition

If your enterprise brand wants to secure its share in the booming ( worth $100 billion by 2024) Indian ecommerce market, omnichannel commerce is the way to go.

We know that shopping online is no longer limited to a single digital channel. With 75% mobile internet penetration in India and aspirational markets waking up to the ecommerce experience, omnichannel shopping has become the norm for buyers. Conditioned by their beauty and fashion products shopping on multiple channels, buyers are now demanding the same omnichannel experience from enterprises across industries.

Why take your enterprise the Omnichannel Commerce route

If your enterprise has not yet built a multi-channel presence, this is just the right time to go full throttle with your plans. 

Check out why we are saying so. Here are some data-driven insights to give you a clearer picture:

• 89% of customers can be retained with omnichannel customer engagement strategies
• 50% higher growth rate for brands in omnichannel retail.
• 73% of customers used multiple channels to make their purchase decisions
• 50% of customers surveyed 3-4 channels before deciding on high-value purchases
• 3.5x higher engagement with omnichannel retail
• $ 350 will be the Indian ecommerce market size by 2030
• 400-450 million online buyers in India by 2027 

Source: Economic Times, Statista, Ibef, PWC

Clearly, adopting omnichannel commerce can accelerate your enterprise brand’s growth and connect you better with your customers.

And the best part is you can adopt omnichannel commerce without burning holes in your pocket.

Wondering how.

Well, with ONDC Network enterprise ecommerce solutions.

Have heard about the open network but want to understand how it works for enterprises? 

Mystore Seller App for ONDC is here to fill you in. 

Let’s begin by understanding - What is the ONDC Network and how has open network has changed the ecommerce landscape in India. We will then move to how the Open Network for Digital Commerce Protocol is equipping enterprises with cutting-edge solutions and how to choose the right ONDC Seller App for your enterprise brand’s omnichannel commerce move.

What is the ONDC Network

Started to create a democratic ecommerce set-up, the ONDC Network brought together SMEs and enterprise brands on a common ground. By pulling in digital commerce solution provider Network Participants, on-network logistics solutions and also opening up to the financial sector, the open network gives businesses of every scale and size an opportunity to leverage the open network for growth like never before. 

Using the battle-tested digital commerce solutions built in compliance with the open network for digital commerce protocol, Enterprise brands can create an advanced digital ecosystem to sell on ONDC Network. Using advanced enterprise ecommerce solutions for the open network not only helps you stay ahead of the curve but also gives you the much-needed launchpad to experiment with multi-channel brand presence. 

Why enterprise brands should start their omnichannel commerce transition through ONDC Network

Here is why ONDC Network enterprise ecommerce solutions are the best route for brands planning to multiply their sales channels.

Battle-tested Solutions to go Omnichannel

With the industry leader ONDC Network NPs offering tech solutions for enterprises, the omnichannel transition becomes quick and easy for brands. Also, battle-tested solutions mean enterprises can work on a variety of use cases without investing time in building solutions from scratch thus having a headstart over competition.

For instance, enterprise omnichannel solutions built by Mystore Seller App are built on a strong foundation of 10+ years of experience in offering omnichannel commerce solutions to enterprise customers across the globe. Mystore’s next-gen technology and MACH architecture give enterprises the flexibility and creativity to build their multi-channel presence through a website, PWAs, and mobile app presence without writing code separately for each channel.

Opportunities for Partnerships and Growth

The open network not only brings SME sellers and enterprise brands to a common platform but also brings service providers, technical solution providers, logistics partners, and multiple other service providers under the umbrella of Open Network for Digital Commerce Protocol. This setup opens up many collaborative opportunities for creating new partnerships for growth.

Brands using ONDC Network enterprise ecommerce solutions can get a better understanding of available market opportunities for partnerships and leverage these across digital channels to streamline their offerings.

Designed to offer Fair Play

Fair and equal opportunities for all are at the core of the open network. Unlike marketplaces that offer an additional sales channel but control business policies, the open network gives enterprises complete freedom to have their own policies, pricing and rules to sell on ONDC Network. Unlike platform-centric marketplaces enterprises do not need to sign up with different seller apps. Once enterprises register with any of the seller apps, their products will be visible to buyers on all buyer apps.

Also, brands are free to switch from one seller app offering ONDC Network enterprise ecommerce solutions to another without any negative impact on their discoverability. 

Exposure to pan-India Markets and Buyers

Enterprise brands planning their omnichannel commerce transition face significant challenges in reaching out to a wide customer base across markets and buyer segments in India. While offline presence limits them to a given area, digital presence requires significant investment in marketing to reach beyond tier-I cities.

With the open network enterprises can reach markets across India without additional effort and unlock the true potential of omnichannel commerce by experimenting with different product-market-channel mixes to arrive at the bestselling channels. With better chances to experiment, improvise and innovate brands have a higher probability of omnichannel success. 

Lower Customer Acquisition Cost

When enterprises list and sell on ONDC network, they not only add an additional sales channel for their brand but also lower their overall customer acquisition cost significantly. Brands get better visibility and discoverability across different buyer apps which increases the likelihood of conversions. 

Also, the ONDC network and its NPs take up various promotional activities where they promote brands on different social and other platforms. This kind of promotional activity further enhances visibility on diverse digital and offline channels and promotes omnichannel commerce growth for enterprises. which further boosts the brands’ visibility.

Streamlined Fulfilment With On-Network Logistics

Logistics remains the biggest pain-point for ecommerce success. Be it enterprises or SMEs, ecommerce success depends hugely on streamlines and timely deliveries across markets. When brands sell on ONDC network they can use the services of the on-network logistics partners of the open network. With over 20 industry-leading logistics partners at their disposal brands leveraging omnichannel commerce via the open network are well-positioned to have a better and more robust supply chain.

We know from experience that timely fulfilment brings loyal customers and goes a long way in making an enterprise successful. 

Access to Customer Data from Diverse Markets

Going omnichannel through ONDC Network gives enterprises access to a wide range of data across markets. They can evaluate how customers from different markets browse and buy products on mobile and other channels, what are the best selling products in different markets etc. 

This valuable insight in turn helps in formulating strategic growth plans for omnichannel commerce success. 

The open network is here to make ecommerce more seamless, solution-oriented and innovative. The inherent capabilities of the Open Network for Digital Commerce Protocol are empowering enterprise businesses of all sizes to leverage the transformative solutions and collaborations to drive success.

How to choose the best ONDC Network Enterprise Ecommerce Solutions To take your Brand Omnichannel

Taking your business omnichannel is a crucial decision that can have a huge impact on your enterprise brand’s future and success. So, the ONDC Network Seller App you choose for powering your brand should have the essential features, capabilities and reliability to seamlessly integrate and enhance your omnichannel operations. 

Ideally, the seller app of choice should be one that:

• Offers top-notch omnichannel commerce solutions for enterprises
• Is built on cutting-edge technology
• Can support diverse business models
• Is compliant with the Open Network for Digital Commerce Protocol 
• Offers scalability and flexibility to build tailored solutions

It is here that Mystore Seller App fits to a T. It has all the above and more to fast-track your enterprise brand on its omnichannel journey.

Mystore Seller App for Enterprises: The One-Stop Solution to Begin Your Brand’s Omnichannel Transition

Here is what Mystore’s ONDC Network Seller App has to offer for enterprises of every scale and size:

Next-Gen Technology

Managing Omnichannel commerce business means managing customer experiences and expectations on multiple channels. To do so effectively enterprises need future-ready technology that gives them creative freedom to implement personalisation and customisations. 

Built on the MACH ( Microservices, API-first, Cloud-Native, Headless) architecture, Mystore Seller App gives enterprises the flexibility and creative control to build their tailored ecosystem ecommerce easily. 

One seller app for different business models

Modern Enterprises cannot rely on one or two business models if they plan to achieve aggressive growth. Fast-scaling brands usually implement a few hybrid business models at the same point in time and need a tech solution that can support all the models.

Mystore gives brands the liberty to experiment with innovative business models by offering comprehensive support for omnichannel commerce, B2B, B2C, B2B2C, D2C, Hyperlocal or any other out-of-the-box business models. 

Master Catalog and other Enterprise Tools

Running an enterprise omnichannel business and handling more than one business model is no mean task. To achieve seamless buyer journeys and efficient operations across channels, enterprises need to have a gamut of advanced tools and features that put them in control. 

Mystore Seller App gives centralised control to enterprises to manage, run and grow their brand on multiple channels. The master catalogue feature enables enterprises to have central control and complete visibility of their products and SKUs. 

Mystore’s built-in vendor management solutions make it easy to manage the complete vendor distributor network while giving the dealers the flexibility to create their own catalogues by picking SKUs from the master catalogue and specifying their location-based inventory levels.  With the seller manager feature the admin(s) can also review the performance of their sellers and rate their performances.

Simplified Dealer/Seller Management

Managing a vast dealer/seller network across channels is a humungous task. In lack of adequate features to manage various aspects of a multi vendor set up, enterprises can lose track of how vendors are performing across different sales channels and markets.

Mystore’s ONDC Network Enterprise ecommerce solutions comes with built-in features to manage networks end-to-end. Brands can easily onboard their different seller networks to the ONDC Network and enable these vendors/dealers to sell directly to the end customers via Mystore seller pages. 

All the while admin (s) have full control over vendor activities and can centrally manage their sellers, products, orders etc. Admin can also manage sellers’ logistics, Pincode serviceability, returnable, cancellable, invoice settings and make payouts easily. 

Intuitive and Easy-to-Use Multilingual Admin 

Making it easy for your dealer distributor network to adopt digitisation and modernisation helps with your enterprise’s growth in many ways. With a vast and diverse distributor network, it becomes essential to equip your sellers with easy to handle tools that make running the business effortless.

Mystore’s multilingual admin and intuitive tools give sellers complete freedom to manage the business in their own language.

Mobile App for Business

To build a successful omnichannel commerce business it is important not only to build your enterprises mobile sales channel but also to create mobile admin apps to make running business easy for all participants. 

Mystore Seller App makes it easy for you and your sellers to manage the complete business operations via Android and iOS mobile admin apps. From uploading catalogs to managing, brands and their sellers can do almost everything using Mystore’s admin mobile app. 

Built-In Compliances

Running an enterprise business means adhering to a whole lot of compliances. When enterprises go omnichannel adhering to these rules across channels becomes even more cumbersome. 

Mystore ONDC network enterprise ecommerce solutions come with built in compliance support like automated GST calculation, Legal Metrology,  invoice generation, invoicing for sellers etc. Simplified and streamlines regulatory adherence thus enabling efficient and simplified business management.

Streamlined Supply chain with On-Network and Off-Network Logistics 

Mystore Seller App enables brands to use both on-network logistics service providers and also integrates with the preferred off-network logistics partner of enterprise brands. Having the freedom to choose different logistics partners for different locations and channels makes it easy for Enterprise brands to streamline their omnichannel commerce supply chain.

Mystore’s other features like shipment auto-creation, automated shipping rates during checkout, notifications (SMS, email) during different stages of checkout etc. Go a long way in boosting customer engagement and loyalty.

Seamless Integrations

To build a successful omnichannel commerce brand your business needs a variety of top-notch software and service providers. And to create this unique ecommerce ecosystem you will have to integrate your and your sellers’ accounting, CRM, logistics, marketing as well as a host of other software to different sales channels. 

When you sell on ONDC using Mystore you can leverage the API-first approach to seamlessly connect your existing business software. Mystore’s built-in integrations with Unicommerce, Increff, Vinculum, Easyecom, Browntape, etc. help you easily sell on multiple marketplaces. You can also import catalogues from Amazon, Shopify, Magento, Woocommerce etc to manage your business easily.

Multi-Level Security 

When you are adding multiple channels for your brand it becomes imperative to offer secure buying experiences on all these channels. Security plays a vital role in making your brand a trusted name.  

ONDC network enterprise ecommerce solutions by Mysture come with multi-level built-in security. The ONDC Protocol-compliant solutions from Mystore are built on a PCI-DSS Level 1-compliant ecommerce platform and offer multi-level security. Mystore is also ISO/IEC 27001 compliant.

Marketing Made Easy

Marketing is essential to hack brand growth. Onboarding your brand on the open network is just the first step, you need reliable and modern marketing tools to accelerate your omnichannel growth.

Mystore Seller App’s built-in SEO features help your brand and sellers get better visibility and make it easier for your buyers to come directly to your page. Mystore gives a unique QR code to each seller and brand page making it easy to promote your business. Mystore also provides integrated marketing tools and automated product feeds for seamless data updates across channels.

Grievance Management

More channels, more buyers, more grievances. Effectively handling customer complaints and issue is essential for long-term business success. A happy customer always brings in more customers for your business.

With ONDC network enterprise ecommerce solutions comprehensive grievance management and ticketing system integrated with ONDC IGM framework you can manage your customers effectively. Sellers can use the built-in support desk to check and resolve buyer queries right from their admin dashboard. 

Along with this Mystore seller app also comes with a host of other solutions like, Email, SMS, Whatsapp notifications, seller rating by seller manager and a streamlined settlement process to make it easy for omnichannel enterprises to sell on ONDC Network.

How to begin your Omnichanel Commerce Journey with Mystore

Your enterprise brand can easily list and sell on the open network using the Mystore app for selling via ONDC Network. Here is how to go about it:

• Register on Mystore by adding your GSTIN along with relevant bank details
• Onboard your seller dealer network to Mystore Seller App
• Upload your master product catalog with detailed pictures and descriptions
• Ask your sellers to create their catalogs and specify SKUs and inventory
• Start selling your products to customers across India
• Use on-network or off-network logistics and shipping partners for a seamless order fulfillment process
• Get payments in each settlement cycle every week for all fulfilled and completed orders 

Yes, adding another sales channel to your multi channel brand is just that simple when you sell on ONDC Network using Mystore.  

Conclusion

Omnichannel commerce is the way to go for brands looking to scale and grow fast. With projections of the Indian internet economy reaching $1 trillion by 2030 this is just the best time for enterprises to solidify their multichannel digital presence.

ONDC Network is going to be a potential contributor and disruptor for the booming Indian ecommerce market with projections to reach $250-300 billion in GMV (gross merchandise value) by 2030 (Source: Redseer).

Enterprise brands can claim their share in this growth story by building a solid presence on the open network in time using the Mystore Seller App. 

Ready to begin your omnichannel commerce journey via ONDC network? Get started right away with ONDC network enterprise ecommerce solutions from Mystore.