Are you already an established seller on Amazon? However, also willing to sell grocery online on the revolutionary open network? But wondering how Amazon sellers can join ONDC network?
Well, well it’s a super easy process!
You can leave all your worries at bay and register directly on the open network to tap into customers from across India.
With India's leading marketplace connected to ONDC network - Mystore seller app!
Mystore offers 360-degree solutions for Amazon sellers planning to grow their business by selling through ONDC network.
Ready to unlock growth opportunities like never before?
Let’s first overview a few online grocery market trends to understand the market needs well.
- INR 396 billion was the market value of online grocery sales across India in 2022
- INR 1,170 billion is the expected market value of online groceries in 2024
- 85% of new grocery shoppers are from tier II & III cities and towns
Source: Statista
Reading the figures, it is clear that to sell grocery online, sellers need to quickly shift to the online market and target all ages and all geographies. With the ONDC network all set to revolutionize the ecommerce industry in India, small grocery sellers have ample opportunities to pivot to online markets and tap into unexplored markets.
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7 ways grocery sellers on Amazon can benefit by joining ONDC network
Open Network for Digital Commerce protocol is going to make ecommerce available to small and large sellers equally. Selling on existing giant marketplaces comes with its own set of challenges that are hard to overcome. However, with the open network, and with the built-in marketing tools from the Mystore seller app, grocery sellers can prepare their businesses for strategic growth. Let us see how:
1. Quick ONDC network connectivity
The ONDC network has opened up new avenues for sellers to sell grocery online. With the ONDC network connectivity, sellers can get quick access to grow into a wider unexplored market. The grocery sellers from Amazon can also quickly start selling on the largest digital network in India in a few simple steps.
All they need is an advanced seller app like Mystore, that offers a wide range of features to manage their business and its day-to-day operations like inventory, orders, logistics, payments etc.
2. Lower commissions
It is a widely known fact that the giant marketplaces charge hefty commissions from sellers for providing a high traffic ecommerce platform to sell their products. However, the ONDC network charges a minimal commission as compared to Amazon. Sellers on other giant marketplaces pay around 30-35% commissions.
Selling on ONDC network comes as a welcome relief for Amazon merchants as the overall commissions are just a fraction of what is charged on Amazon. Typically, the commissions for selling on ONDC network and using various service providers ranged between 6%-8% of the order value. Lesser commissions mean sellers can have better profit margins and pass on the benefits to buyers as less cost per item. A win-win situation, isn’t it?
3. Wider reach on multiple buyer apps
The grocery sellers selling on the Amazon marketplace can be discovered only by the buyers shopping on Amazon, ONDC network however, is a game changer. When you start to sell grocery online on the open network, your grocery items will get discovered by buyers from multiple ONDC network-connected buyer apps.
With better product visibility and discoverability, you can quickly widen your customer base and reach different buyer segments by being accessible to buyers on multiple buyer apps.
4. Break free from monopolistic marketplaces
Monopolistic marketplaces are well known for their predatory practices like launching their own product based on the best-selling product data they have access to. When Amazon sellers register on the open network, they can set their business up for growth like never before.
The feature-rich Mystore seller app helps sellers set up their businesses in no time. The seller-friendly policies of the ONDC network enable sellers to run the business the way they want without being controlled by grocery sellers.
5. Better business control
When sellers are selling groceries on other marketplaces, they are subject to policies formulated by these marketplaces. However, by registering on the ONDC network, grocery sellers can have complete control of their business and formulate policies like pricing, discounts, shipping, returns, refunds etc. on their own terms.
Setting up their own terms and conditions helps Amazon sellers to create a sustainable business model which not only keeps the customer expectations aligned but also helps the sellers in serving targeted customers better. With such freedom to run a business, sellers can work towards retaining customers and eventually create a loyal customer base.
6. Streamline shipping through ONDC network logistics
Online grocery shopping is categorized by hyperlocal ecommerce with 80% of the customers wanting deliveries on the same day or within hours. When selling on Amazon or other marketplaces, grocery sellers cannot fully control the delivery timings or the kind of order flow they get.
However, by selling groceries through the ONDC network-connected Mystore seller app, sellers can access a host of hyperlocal and intercity logistics providers approved by the network to ensure faster deliveries. The advanced shipping solutions by Mystore help sellers set up an automated shipping process and speed up their deliveries through ONDC-network logistics providers. With Mystore's built-in features, grocery sellers can also ensure a higher success rate of their deliveries by detecting the accurate GPS location and verifying the contact details of their customers.
7. Own D2C store
Sellers on giant marketplaces list their products on the platform and the customers visiting the platform place an order when they come across the product. However, on the ONDC network, Amazon sellers can not only list their products but also seamlessly operate their D2C storefronts.
Sellers on the Mystore marketplace get a permanent link to their storefront and a QR to scan and share their own D2C store with customers, friends and family. This gives grocery sellers better brand recognition as they can connect to their own domain.
How Amazon sellers can start selling on ONDC network
To sell grocery online on the ONDC network using the Mystore seller app is a simple 3-step process for Amazon merchants. Grocery sellers can upload their product catalogue to the ONDC network in record time with no messy manual work. Mystore seller app offers an in-built advanced migration tool to seamlessly import extensive catalogues from the Amazon seller account in minutes. With the simple process, sellers can make their products available and discoverable to a vast customer base on ONDC network.
The 3-step process to migrate from Amazon to ONDC network is:
- Register as a seller on Mystore seller app (www.seller.mystore.in)
- Import product catalogue from your Amazon sellers account
- Fulfill orders through ONDC network logistics providers
And done! You have successfully created your ONDC network seller account.
Conclusion
Over 95% of Indian grocery stores are made up of kirana stores or small grocery stores, willing to go online. With ONDC network and its future-ready digital commerce solutions, Amazon sellers can set their businesses for unparalleled growth on the ONDC network.
The Mystore Seller app is an advanced ONDC network seller interface making it easy for sellers to sell grocery online. With futuristic features, next-generation technology, and disruptive digital commerce solutions from Mystore, sellers can make the most of the opportunities offered by ONDC network and excel in the e-commerce marketplace.
Are you ready to sell groceries online on the ONDC network? Get started with the Mystore seller app in no time. Register now.