Why enterprise footwear brands in India should register on ONDC Network

From $15 bn in 2022 to $ 31.2 bn in 2028, the Indian footwear market size is expected to double its value in just 6 years, (source: Statista). With such a huge growth trajectory, footwear brands need to gear up with market expansion and increased customer base.

To position your enterprise footwear brand ahead of others, you need to start your online transition with immediate effect that too with a multi-channel presence. 

This is exactly what you can get from the ONDC network- A revolutionary initiative to present your brand across multiple channels.

Using the ONDC network ecommerce solutions, you can easily take your entire distributor network to online channels and unlock new growth opportunities. 

Why your enterprise footwear brand should go online

Let's see through these data-driven insights why your enterprise footwear brand needs to be present online.

• 2x projected growth in the Indian footwear market size from 2022 to 2028
• 219 million pairs of footwear produced in India during the financial year 2022
• $24.86 bn is the revenue of the Indian footwear market in 2023 
• $26.06bn is the revenue generated in the Footwear market in India in 2024

Source: Statista

With the extraordinary growth trajectory in the footwear market, it's just the right time to take your footwear business to the online space. Through the ONDC network, you can not only place your business online but also widen your customer base to the pan-India market.

Wondering how the ONDC network brings new growth opportunities for your enterprise footwear brand? 

Let’s fill you in. 

This blog details how the revolutionary Open Network for Digital Commerce protocol is a boon for your brand. We will then provide you with a stepwise guide to sell on ONDC network through the leading ONDC network marketplace for enterprises, ie Mystore. 

Let’s dive in. 

A brief overview of enterprise footwear brand in India

Enterprise footwear businesses are large-scale businesses that manufacture and sell footwear through a network of distributors and retailers.  With a wide range of presence across various channels, the big footwear brands offer an extensive range of options including, formal shoes, sports footwear, casual footwear, casual footwear for women, and more. To maintain the enterprise level and meet the customer's expectations, these brands sell footwear products after various rounds of quality checks and approvals. 

Paragon, BATA, Flite, Relaxo, Lakhani, etc are some of the big names in the Indian footwear Industry. These enterprise footwear brands often have extensive production facilities, robust distribution networks, and significant market share in the footwear industry. 

7 bestselling footwear products in Indian markets

Here are the 7 best selling footwear products that we should include in your enterprise business to attract nationwide customers:

1. Flip Flops: Comfortable and affordable, flip flops or slippers are widely used as casual footwear in India. As an enterprise footwear market, to attract remote customers you can offer them an extensive option of flip-flops (Just like Paragon offers for its customers)
2. Sports shoes: With the increasing focus on fitness and sports activities, sports shoes are always in demand. You can easily explore on the ONDC network, how enterprise brands like Redtape Limited offer sport shoes of different varieties. 
3. Sneakers:  Both casual and trendy, sneakers are favoured by the younger demographic for their versatility
4. Men's Formal Shoes: Essential for professional attire, formal shoes remain a staple in the Indian market.
5. Women's Ethnic Footwear:  Traditional footwear such as juttis, mojaris, and kolhapuris are popular choices for girls and women for festive occasions and weddings. 
6. Boots:  While not as common as other types of footwear, boots are gaining popularity, especially among urban youth.
7. Kids' Shoes: Parents are always on the lookout for durable and comfortable shoes for their children which drives a huge demand in this segment.

Why your enterprise footwear brand should join the ONDC network

Joining the ONDC network for enterprise brands brings new sales opportunities and market expansion.

Here’s why you should sell footwear online in India through the revolutionary ONDC network:

Ready to use digital solutions

Going digital through the ONDC network route empowers your enterprise footwear brand with a gamut of robust features and innovative tools.  When you choose to sell on ONDC network, you will get a ready-made digital infrastructure where you can easily establish your brand, onboard your distributors, and start selling to pan pan-India market. 

With ready-to-use digital solutions of the ONDC network, you do not need to invest time and money in building solutions from scratch. By registering on the ONDC network, you can get a complete digital setup to grow your business online. 

Access to a vast digital ecosystem

Joining the ONDC network opens the doors to a vast digital ecosystem for your enterprise brand. Here the vast digital ecosystem refers to Network participants, seller apps, logistics providers, payment gateways, and customers, all on a single network. Yes, that's the beauty of the democratic open network that you find all the service providers in the same space. This interconnected network facilitates seamless collaborations and transactions and allows your footwear brand to reach a wider audience.  By leveraging the ONDC network ecosystem, you can tap into untapped markets effortlessly and maximize your brand's revenue potential.

Enhanced visibility and brand exposure

In the competitive Indian digitalspace, standing ahead of your competitors is not a choice but a necessity. This is where the revolutionary ONDC network fits in. When you register your footwear brand along with its dealers on the ONDC network your brand gains access to enhanced visibility and exposure. 

Using ONDC network's enterprise e-commerce solutions you can take your enterprise footwear brand to nationwide buyers present across multiple buyers apps. The Open Network for Digital Commerce protocol’s algorithm shows all the businesses listed on the ONDC network to buyers on all buyer apps. This means your footwear products on the ONDC network will be discoverable to all the buyers who search for them.

Streamlined operations and efficiency 

From inventory management to order fulfillment, the ONDC network is designed to streamline various aspects of the enterprise supply chain. By registering your enterprise footwear brand on the ONDC network, you can automate the entire business operations, reduce manual errors, and improve the overall efficiency of your business.

The revolutionary ONDC network also offers a host of on-network logistics partners that offer discounted rates for seamless delivery across multiple locations. You can choose from 20+ delivery providers in hyperlocal, intercity, and intracity locations for seamless order fulfillment. 

Access to customer data and control of business

To make strategic decisions for business growth, having access to complete customer data is essential for enterprise businesses. Selling through the marketplaces only provides limited access to data which is not sufficient to get in-depth selling insights.

Fortunately, you have the ONDC network where you not only get complete access to customer behaviour, market trends, and performance metrics but also full control of your business.  You are free to make rules and decisions for your enterprise footwear business. For instance, you can manage your product listing, seller-distributor network, product pricing, discounts, shipping rates, shipping time, etc. 

Take your enterprise footwear brand to multiple sales channels through ONDC network’s Mystore Seller app

Mystore is India's leading marketplace connected to the ONDC network. The Mystore enterprise e-commerce solutions offer a range of advanced tools and robust features to brands. The Mystore Seller app offers easy-to-use solutions using which even a dealer with basic computer and mobile knowledge can easily manage their business on the ONDC network.

As an enterprise footwear brand, choosing the Mystore Seller app empowers your brand to widen market reach and unexpected growth. 

Here's why you should sell footwear online in India through the Mystore enterprise app: 

Leverage advanced next-gen technology

When you join ONDC network to sell online, you can access a gamut of advanced tools and features to grow your business to greater heights. The Mystore Seller app is built on next-gen MEAN stack technology and MACH architecture that offers unparalleled scalability and flexibility to enterprise businesses.  Using advanced MACH (Microservices, API-first, Cloud-native, Headless) architecture you will have creative control over your business to create tailored ecosystem ecommerce easily.

Built-in integration

In this quite competitive and vast digital ecosystem, where every day thousands of new businesses start online, going digital is not just enough for your enterprise footwear brand. To be competitive, your entire distributor network should be available on multiple sales channels. 

The Mystore Seller app provides a seamless channel integration feature for Amazon, Shopify, Magento, and Woocommerce sellers. Using this feature you can easily import your product catalogs from these marketplaces to the ONDC network and add additional sales channels to your brand. 

Mystore is also integrated with Unicommerce, Browntape, Increff, Vinculum, Easyecom, etc. which provide end-to-end ecommerce solutions for warehouse management, inventory management, and fulfillment management for enterprise businesses.

Enable your distributors to sell in their preferred language

With a vast and diverse distributor network, it becomes essential to empower your sellers with easy-to-use tools and features to manage the business effectively. By choosing the Mystore Seller app you can provide your sellers with an easy-to-use multilingual admin panel. Leveraging that your sellers can easily manage their business in their preferred language. 

Manage your business anytime anywhere

This is the digital era, where customers are addicted to browsing online shopping platforms and making orders 24*7. So the major challenge faced by companies nowadays is providing services 24 hours.  But with the Mystore Seller app, you do not need to worry about it. Mystore offers a mobile admin app using which you can manage your business anytime anywhere. From uploading catalogs to managing your entire network your teams can do almost everything using Mystor's admin mobile app.

Easily manage your seller distributor network

Managing a vast seller distributor network across various channels is quite challenging for enterprise businesses. Without the right tools and advanced features, a brand can lose track of how its distributors are performing on channels. 

The ONDC network enterprise e-commerce solutions through the Mystore Seller app provide comprehensive built-in vendor management features. As an enterprise footwear brand, you can easily onboard your seller distributor network to the ONDC network and enable them to sell directly to end customers.

All the while you have full control over sellers' activities and you can centrally manage the products, orders, logistics, invoices, payouts, etc. 

Upload master catalogue for your distributors in an easy way

Managing vast catalogs for your dealer network is a humungous task, failing which affects your business in many ways. 

To take away the hassle of managing your brand's catalogues, the Mystore Seller app offers built-in master catalog management solutions. The Master catalogue feature of Mystore enables your enterprise footwear business to have full control and visibility of products and SKUs.

When you choose Mystore to sell on ONDC network, you can leverage the easy-to-handle master catalog management feature. Using this feature, you can seamlessly manage your huge product catalogs with millions of SKUs for dealer networks spread across the country

Access to a gamut of built-in compliance support 

To run your enterprise footwear brand on multiple sales channels, you need to follow a lot of compliances, which might lead you to major challenges. 

Thankfully you can opt for Mystore's ONDC network selling solutions which provide built-in compliance support. Mystore comes with built-in GST calculation, Legal Metrology,  invoice generation, invoicing for sellers, etc. Using these complaints you can manage your large-scale business on online platforms in a streamlined and simplified way.

Choose from a host of on and off-network logistics partners

While the ONDC network offers a host of on-network logistics solutions, its leading NP Seller app Mystore enables businesses with the flexibility to choose between on-network and off-network logistics services. 

Using Mystore you can use both ONDC network’s logistics solution or integrate your preferred off-network delivery partner. Having the flexibility to choose from a host of on-network and off-network logistics partners makes it easy for your footwear brand to streamline its supply chain.

The Mystore Seller app for enterprises offers hassle-free and seamless onboarding of your footwear brand.  Mystore equips your brands with a gamut of future-ready solutions to thrive in the digital space. 

How to start the selling journey of your enterprise footwear brand on ONDC network

Selling on the ONDC network is made easy with the Mystore Seller app.

Here's how to go about it: 

• Check out the Mystore seller registration page on https://seller.mystore.in/en/ 
• Fill out the registration form with details like GSTIN number and bank account number to start your enterprise footwear business on the ONDC network
• Onboard your dealers to the Mystore Seller app
• Upload your master catalog with detailed images and product descriptions
• Enable your sellers to create their catalogs and  specify SKUs and inventory
• Start selling your footwear products to the pan-India market
• Use on-network logistics partners or your preferred off-network logistics and shipping partners across the country for streamlined order fulfillment
• Get payments for every fulfilled order in every week's settlement cycle

These are the simple steps you need to follow to sell footwear online in India using Mystore’s ecommerce solution. 

Conclusion

The ONDC network's enterprise e-commerce solutions offer a gamut of advanced tools and features to grow your business online. By leveraging the ONDC network, you can expand the market reach, optimize operations, and drive business growth. The ONDC network not only offers online selling solutions, rather it also offers seamless channel integration for your pre-existed online brand. With robust e-commerce solutions and unparalleled opportunities of the open network, now is just the right time to sell footwear online in India. 

Ready to step into success with the ONDC network? Register your enterprise footwear brand on the Mystore Seller app today and unlock the full potential of your business.