Why enterprise female wellness brands in India should register on ONDC Network

With the Indian women’s health and wellness market growing at a CAGR of 7.80% and expected to reach $ 1.325 bn by 2030 (source: Insights), it's high time for enterprise female wellness brands to expand their market size and increase their discoverability.

While being online can help your brand grab customer attention, offering your enterprise female wellness brand through multiple sales channels can help to attract, convert, and retain customers better.

If you are a female wellness products brand or you sell related items, this blog is for you.

In this blog, we will delve into how you can easily take your enterprise female wellness brand online through the ONDC network and add multiple sales channels to unlock your business potential. 

Why your enterprise female wellness brand should go digital 

If your enterprise female wellness business is not yet present in the digital space, it is just the right time to be present on multiple channels. 

Here are some data-driven insights to help you decide why your brand should have a multi-channel presence: 

• $ 41.0 bn was the global market value of women's health and wellness products in 2023
• $ 57.9 bn is the expected value of global women's health market size by 2032
• 3.78% is the expected CAGR of the women's health market from 2024-2032
• 7.80% is the CAGR of India's women's health market during the forecast period of 2022-2030
• $ 1.325 bn is the projected value of the women's health market in India by 2030

Source: IMARC group, Insights

The stats reveal the growth trajectory of the female wellness products market. With such encouraging figures, now is just the right moment to position your brand ahead of others.

And the best part is, that you can easily establish your enterprise female wellness business in the digital space without any technical hassle and budget constraints.

Wondering how? 

With ONDC network’s comprehensive enterprise ecommerce solutions. 

Don’t know how the ONDC network works for enterprise companies? 

Let’s fill you in with a brief introduction to the ONDC network for enterprise ecommerce business. We will then help you understand why your enterprise female wellness brand should sell on ONDC network. 

What is the ONDC network for enterprise ecommerce business

The ONDC network is a government-supported initiative that provides a democratic e-commerce setup to offer equal opportunities for every scale and size of business. By bringing together digital commerce solution provider Network participants, on-network logistics providers, and payment gateways on a common ground, the ONDC network empowers businesses to leverage the benefits of the open network and unlock new growth opportunities to take their business to new heights.

For enterprise companies, the Open Network for Digital Commerce protocol brings a golden opportunity to add new sales channels to their business and widen their customer base. The ONDC network through its seller NPs offers advanced ecommerce solutions tailored to enterprise needs.

ONDC network’s seller NP Mystore offers beetle-tested features for large-scale businesses. Using these features brands can onboard their entire vendor network to the ONDC network while exercising centralized control to manage their business. The Mystore Seller app offers robust ecommerce solutions to streamline business operations across various channels and locations. 

Female wellness brands- A sneak peak

Enterprise female wellness brands are large-scale businesses that deal in women's health and wellness. These businesses provide products and services that aim to enhance women's health and well-being. Enterprise female wellness brands often offer a comprehensive range of solutions tailored to different aspects of women's wellness which includes menstrual care, reproductive health, and complete physical and mental well-being.

As awareness about female health grows, the government is also increasingly advocating for wellness products and fostering a supportive environment. India's rural areas are also driving demand and creating a thriving market for female wellness products. Going online presents an opportunity for brands to tap into this vast, untapped market and empower women nationwide.

Female wellness product brands are making life easier for women across social strata and empowering women to manage their health effectively. 

Why enterprise female wellness brands in India should register on ONDC network

When enterprise businesses sell on ONDC network, they open new business opportunities and market expansion for their brand. When you register your enterprise female wellness brand on the ONDC network, you can tap into untapped markets that were otherwise inaccessible for your enterprise brand. 

Here's why your female wellness brand with your entire distributor networks should register and sell on ONDC network: 

Ready-made digital solutions

When you choose the ONDC network for your enterprise female wellness brand to sell online, you do not need months of development process to build a new app/website. Going online through the ONDC network route offers ready-to-use digital solutions through a host of seller NPs. You can register your business on the ONDC network through a compatible seller app for enterprise and get started in no time.

With next-gen enterprise ecommerce solutions from the Mystore Seller app, you can seamlessly establish your female wellness enterprise business online, onboard your entire distributor network, and start selling to nationwide customers.

Enhanced product visibility in pan India markets

One of the major challenges faced by enterprise businesses online is to get enough product discoverability and visibility. And if you have recently launched your enterprise business online, it becomes even more cumbersome.

But when your large-scale business joins the ONDC network to sell online, you do not need to worry about product visibility. The ONDC network is built on open network protocols that show all the businesses registered on the ONDC network to buyers across all the buyer apps. This means when a buyer on the ONDC network (through any buyer app )  searches for the products you are offering, your products will be displayed  to them 

Thus using enterprise ecommerce solutions provided by your preferred seller app, you can enhance the productivity of your product across all the buyer apps without registering on multiple seller apps. 

Access to customer data

In the everchanging ecommerce dynamics, large businesses must analyze customer data and buying trends frequently to stay competitive. When selling on the traditional marketplace, businesses do not get access to complete customer data and analytics and as a result, they are unable to make subsequent changes and decisions for the growth of their business. The lack of data also sometimes results in the breakdown of a business.

Thankfully you can opt for the ONDC network for your enterprise female wellness brand. When you sell on ONDC network, you will have complete access to the current market conditions, buying trends, and customer data. You can do an in-depth analysis of those data and make strategic decisions to take your enterprise business to new heights. 

Freedom to manage business independently

Selling on traditional marketplaces provides only limited control to any business. When you take your enterprise business online through traditional marketplaces, you do not have complete control over your business and you have to follow the rules and policies decided by that marketplace. The limited control can hinder your ability to optimize your enterprise business process, offer tailored solutions to customers, maintain a competitive edge, etc.

The Open Network for Digital Commerce protocol eliminates the limitations of selling on marketplaces. Using the democratic and open-network setup of the ONDC network, you can run your enterprise female wellness brand on your own rules. On the ONDC network, you are free to set product pricing, discounts, shipping charges, shipping time, etc.

Lower marketing and customer acquisition cost

The revolutionary open network and its enterprise network participants charge only a fraction of the commission as compared to what you pay on traditional marketplaces to sell online.

Moreover, selling on the ONDC network is a cost-effective solution as compared to what you need to invest in developing your own website or app, and the maintenance costs you bear to keep your online platform updated.

The ONDC network offers all-in-one selling solutions to your female wellness brand, where you do not need to develop an app/website,  do not need maintenance of your online platform, and even do not need to worry about mandatory compliances. All you need to do is register your large-scale female wellness business on the ONDC network through your preferred enterprise network seller app and pay minimal commission. Your entire vendor network will get pan India traffic and you can attract, convert, and retain customers just by paying a significantly lower amount on the ONDC network.

On-network logistics providers for seamless fulfillment

For the enterprise business, seamless order fulfillment is the key to success. To meet the diverse and high-volume order requirements, the enterprise business needs robust and streamlined shipping solutions. This is where the ONDC network fits in.

When your enterprise female wellness business sells on ONDC network, your entire distributor network can access the ONDC network's multiple logistics provider NP’s.  The ONDC network is integrated with 20+ logistics partners that offer discounted delivery services to sellers and enable them to deliver across the country. 

For hassle-free and smooth order fulfilment, your distributor network can easily opt from a host of on-network logistics partners.

With the ONDC network's enterprise ecommerce solutions, brands can level up their business effortlessly. Enterprise female wellness brands can easily expand their reach to remote areas using multiple channels—all thanks to the ONDC network. 

How to choose the best enterprise ecommerce solutions for ONDC network for your female wellness enterprise brand 

When you choose to sell on ONDC network, it not only provides recognition to your brand but also provides you a great opportunity to take your enterprise business to multiple sales channels.  Presenting your business to various sales channels is crucial to attracting and engaging new-age buyers.  

Your ideal ONDC network enterprise app should provide a host of new-age features and innovative tools. Look for the following while choosing your enterprise seller app: 

• Is the seller app compliant with the Open Network for Digital Commerce Protocol 
• Can it provide next-gen technology to build tailored ecommerce solutions
• Can it support diverse business models like B2C, D2C, B2B, B2B2C, Hyperlocal, or any other business models
• Does it offer master catalogue management to have centralized control  and visibility of products and SKUs
• Has it got seller management feature to have complete control over the seller/distributor network
• Is there a Mobile admin app to access enterprise business anytime anywhere
• Do you get seamless channel integration with popular marketplaces
• Do you have the flexibility to use integrated logistics solutions or off-network logistics partners
• Are there out-of-the-box security solutions to maintain data privacy
• Is there comprehensive grievance management to manage customers effectively

To access all these robust features and even more for your female wellness brand in India, you can choose the enterprise ecommerce solutions provided by the Mystore Seller app. 

The Mystore Seller app is one one-stop destination to meet the diverse and complex requirements of your enterprise brand. 

How Mystore simplifies the process to register and sell on ONDC network

Mystore Seller app for enterprise business offers a gamut of enterprise-grade features and innovative tools to run and grow your business on the ONDC network.

Here are the robust features of the Mystore Seller app: 

Cutting-edge technology with flexible solutions

The Mystore seller app is built on future-ready MACH ( Microservices, API-first, Cloud-Native, Headless) architecture which offers flexibility and creative freedom to brands to implement personalization and customizations

Seller management solutions

Mystore enterprise ecommerce solutions offer advanced seller management features, using which your enterprise business can onboard its entire seller networks to the ONDC network and enable them to sell directly to end customers. You can manage the various aspects of sellers like products, orders, invoices, payouts, etc. from a centralized admin.

Master catalogue management

Mystore offers a built-in master catalogue management solutions which enable your enterprise female wellness brand to upload a master catalogue on the ONDC network. Your dealers can effortlessly create their own catalogues by picking SKUs from the master catalogue and specifying their location-based inventory levels.

Easy to use multilingual admin

Mystore Seller App for enterprise businesses offers a multilingual admin panel to make it easy for your seller distributor network to adopt digitisation and modernisation. The Mystore's multilingual admin panel enables the distributors of your enterprise brand to manage their business in their preferred language.

Omnichannel presence

The Mystore comprehensive digital selling solutions enable your brand to present on multiple sales channels. When you sell on ONDC network using the Mystore Buyer app, your brand has its own custom PWA, website, and mobile app. You can leverage these sales channels to reach new customers beyond your geography. 

Built-in integrations 

Mystore offers a built-in integration feature using which you can easily import your catalog from other channels like Amazon, Shopify, Magento, Woocommerce, etc to the ONDC network and increase product discoverability to pan-India customers. Mystore is also integrated with Unicommerce, Increff, Vinculum, Easyecom, Browntape, etc. to help brands sell on multiple marketplaces.

Supports diverse business models

Mystore enterprise ecommerce solutions provide brands the flexibility to experiment with diverse business models. Mystore supports diverse business models including  D2C, B2C, B2B, B2B2C, hyperlocal, or any other hybrid business model.

Mobile admin apps

Mystore makes it easy for your female wellness brand and your dealers to manage the complete business operations using admin apps. Using Mystor's admin apps you can manage everything from uploading catalogs to managing inventory, logistics, and invoices from anywhere anytime. 

Comprehensive grievance management

Mystore Seller app for enterprises offers a comprehensive grievance management and ticketing system integrated with the ONDC network's IGM framework. Using grievance management you and your sellers can effectively manage your customers and resolve their queries in a hassle-free way. 

Selling your female wellness prodcuts on ONDC network made easy

To sell on ONDC network is an easy process for enterprise companies via the Mystore Seller app 

Here is the stepwise process to sell female wellness products to pan-India customers:

• Go to the Mystore seller page to register your enterprise business to ONDC network 
• Register your business by filling in details like GSTIN number and bank account number 
• Onboard your sellers/distributor network to the Mystore Seller app
• Upload your master product catalog with high-quality images and descriptions
• Ask your sellers to create their catalogs and specify SKUs and inventory
• Start selling your female wellness products to pan-India customers
• Use on-network logistics partners or your preferred off-network logistics and shipping partners across the country for streamlined order fulfillment
• Get payments for every fulfilled order in every week's settlement cycle

That's all! Using these simple steps on the Mystore enterprise seller app, you can easily onboard your enterprise female wellness brand along with the entire distributors network on the ONDC network. 

Conclusion

With its robust selling solutions and increased business opportunities, the revolutionary open network has proven to be a game changer in the Indian ecommerce space.  With the top enterprise companies joining the ONDC network to leverage its top-notch benefits, it is the right time for your enterprise female wellness brand to solidify your online presence and open up new sales opportunities.

You can easily use the future-ready enterprise ecommerce solutions offered by India's leading marketplace for enterprise companies Mystore to sell on ONDC network and unlock your business potential across multiple sales channels.

Ready to start your ecommerce journey through the ONDC network? Register your large-scale female wellness business on the Mystore Seller app right away.