Why Enterprise Businesses in India Should Join the ONDC Network

The ONDC network has empowered SMEs as well as enterprise businesses to unlock new growth opportunities. In just over a year, the ONDC Network has proved how a unified and standardized platform with a streamlined supply chain, transactions, and government support can change India's ecommerce for good.

From facilitating the digital commerce adoption by SMEs to offering an additional sales channel to enterprise businesses, the open network has changed the face of ecommerce in India. And by offering a non-discriminatory, pan-India market access the ONDC Network has enabled businesses to widen their customer base.

In this blog, we will explore how enterprise brands in India can accelerate their growth by choosing to sell on the ONDC Network.

How ONDC Network Will Facilitate Enterprise Businesses in India

Ecommerce in India has witnessed a stupendous growth in recent years. With the pandemic push not only Tier I markets but also upcoming aspirational markets ( Tier 2+) across India have adopted ecommerce at a rapid pace.

Facilitated by digital payment methods (like UPI and digital wallets) and large-scale smartphone penetration Indians are relishing the joy of being spoilt for choice. 

Let us check some stats on the growth of ecommerce in India: 

Ecommerce in India: Stats and Trends

• $100 billion will be the worth of the Indian ecommerce market by 2024
• 140% growth in ecommerce sales in India from 2020 to 2023
• $350 billion projected worth of Indian ecommerce market by 2030
• 27% CAGR of Indian eCommerce from 2024-2030 
• $150 billion will be spent by online shoppers in India by 2025
• 400-450 million online buyers in India by 2027
• ~1.5X growth in ecommerce adoption by retail merchants from 2023 to 2030

Source: Ibef Org, Business Today, Economic Times, Statista

Going digital is the transformative step that can enable enterprise businesses to unlock unparalleled opportunities for reaching wider audiences and solidifying their presence in the dynamic Indian ecommerce landscape.  

If your enterprise brand has long been planning to go online, an open network is your best bet. With advanced ecommerce solutions developed by ONDC Network Participants like Mystore Seller App, taking your business to markets pan India is just a few clicks away.

Want to learn the ropes and get started?

Let us begin the journey by understanding the ONDC Network and how it can be your ticket to unlocking your enterprise's business’ potential.

Understanding the ONDC Network- What is it and how does it work

The ONDC Network is designed on an open protocol to make going online easy for businesses of every scale and size. Unlike platform-centric marketplaces that have profit-making as the main goal, ONDC Network is a Government of India-backed initiative aimed at offering digital commerce solutions for one and all.  

ONDC Network with the help of its Network Participant tech service providers, on-network logistics providers, and payment and finance service providers aims to create a digital ecommerce ecosystem where businesses can sell on ONDC Network and reach new markets, form new partnerships and grow together.

The open network not only fast-tracks ecommerce adoption for SMEs, FPOs, D2C brands and enterprise businesses but also offers a one-stop shop for buyers across India. Customers pan India can get a variety of products from sellers at a competitive price. The Open Network for Digital Commerce Protocol ensures secure transactions building trust and painless checkouts for buyers and sellers.

Why your enterprise brand should sell on ONDC Network 

Pivoting to enterprise ecommerce through the ONDC Network, opens up new horizons for growth, partnerships and business expansion for enterprise brands.

We bring you 7 compelling reasons why your enterprise brand should register on the ONDC network to begin its digital transition. 

1. Ready to Use Digital Solutions

To sell on ONDC Network is a simple process that does not require months of development. Your enterprise brand can choose from a host of network seller apps for enterprises and get started in no time. With cutting-edge enterprise ecommerce solutions from Mystore Seller App, you can build your online presence, onboard your distributors and sellers and start selling to markets across India. 

Depending upon your requirements you can either choose the freemium plan or go for subscription plans that come with added features and ease of customisation for building tailored  ONDC compliant solutions. 

2. Readymade Pan-India Traffic

The prime goal for building a digital sales channel for your business is to boost your sales and reach new buyer segments. Starting your digital journey on the open network lets you achieve that easily as you get access to a huge number of buyers across India.

The ONDC network recently got 12 lakh orders during the Diwali week ( Source: Inc 42) which is a testimony to the immense popularity and acceptability of the open network. By taking the ecommerce route through the open network you can tap into untapped markets which were otherwise inaccessible for your enterprise business.

3. Enhanced Visibility and Discoverability

Designed to promote hyperlocal commerce, the open network for digital commerce protocol algorithm shows all the businesses listed on the open network to buyers on all buyer apps. This means that your products on the open network are discoverable to all buyers searching for those products. 

By registering your enterprise business just once on the open network’s preferred seller app, you give your products the chance to be discoverable across the network without the need to register on different seller apps.

4. Freedom to Decide Your Business Rules

When you sell on ONDC Network, you have the freedom to make your own rules vis-a-vis product pricing, discounts, shipping time, shipping rates etc. Unlike selling on marketplaces where you get limited access to data and buying trends, you have full access to all your customer data. 

Your business can easily make strategic business decisions based on these insights and hack growth across markets. 

5. Brand Presence Across Channels

If your brand is not available on the channels your customers frequent, your competitors will poach away your buyers. Modern buyers expect their favorite brands to be available everywhere. A purchase decision is not finalized until a prospective buyer has connected with the brand and its products across 4-6 channels. 

If your enterprise business has been struggling to build multiple touchpoints for your brand the ONDC Network is a boon for you. By using Mystore Seller App for the open network your brand can have its own custom PWA and mobile pages on Mystore, and integrate with marketplaces using popular integration services of Unicommerce, Browntape etc. 

When you sell on ONDC Network, your business automatically gets a multi-channel presence other than your offline set-up. 

6. Lower Customer Acquisition Costs

ONDC Network’s enterprise ecommerce solutions make it more cost-effective to engage, convert and retain buyers. Compared to other marketplaces or even your website, you pay significantly less to gain traffic and new customers. The commission paid to the open network and its NPs is a fraction of what enterprise brands have to spend to gain new customers.  

With the Mystore Seller App for enterprise, brands also get access to a variety of marketing tools which further enable them to cut down on marketing and customer acquisition costs.  

7. Access To Multiple Logistics Solutions

While getting orders online is the main goal of enterprise brands, fulfilling these orders seamlessly is what you need to nail down to grow your brand. The ONDC Network helps brands immensely on the fulfilment front by offering a host of on-network delivery partners who offer discounted delivery solutions. Enterprise businesses can choose from 20+ on-network hyperlocal, intercity and intra-city logistics providers. Brands can also use a combination of on-network delivery partners and their preferred off-network delivery partners.

Using the Mystore enterprise seller app for the open network brands can easily switch between a variety of on-network delivery partners and their preferred off-network logistics channel. 

8. B2B Enterprise Ecommerce Solutions

Ecommerce adoption for B2B enterprises is still lower than their B2C counterparts. The primary reason for this lag is the lack of ready-to-use enterprise ecommerce solutions for B2B brands. Also, each B2B enterprise is unique and requires tailored solutions which might take a lot of time to build, test, refine and streamline. 

With ONDC Network’s advanced B2B solutions like the one offered by Mystore Seller App, even B2B enterprises can digitize their sales channels and modernize their operation by onboarding their distributor retailer networks.

With so many benefits and government backing, the ONDC Network can give your enterprise business a good kickstart and help you build a pan-India digital presence. 

Let us see how your enterprise brand can begin its online journey on the open network.

How Your Enterprise Business Can Register and Sell on ONDC Network with Mystore

Enterprise brands can register on the ONDC network easily with the Mystore Seller App’s enterprise solutions. Here is how you can get started in a few easy steps:

1. Create your account on Mystore by filling in details of your GSTIN, Bank Account and Licences ( in case of enterprise businesses where applicable) on https://seller.mystore.in/en/seller/register 
2. Upload and list the products you want to sell
3. Onboard your sellers/distributors
4. Start getting orders from clients across India and route orders from the nearest seller/distributor from client's location

That’s it, in 4 simple steps your enterprise brand has gone digital and you have your complete business operations modernized and standardized with the Mystore enterprise seller app for ONDC.

Why Choose Mystore Seller App to Take Your Enterprise Business To The ONDC Network

Mystore enterprise app for ONDC Network offers a technologically advanced and incredibly easy-to-use enterprise solution for your business. The solutions offered by Mystore are intuitive and even sellers with basic knowledge of operating computers and smartphones can run their business smoothly on the platform. This ease of use comes in handy for enterprise businesses moving their dealer network online for the very first time.

Here is how enterprise brands can use the Mystore seller app to make the most of the ONDC Network:

• Get a host of built-in features to run the business smoothly
• Onboard all their sellers and distributors as  the seller master and create a master catalog by combining all the products available at different seller/distributor stores
• Create an efficient and streamlined supply chain by routing the orders through the nearest distributor from the buyer's location
• Use Mystore’s channel integration feature to pull the products and their prices from their existing platforms like Amazon, Shopify, Magento, WooCommerce etc.
• Integrate their existing ERP, accounting and other software to run the business as smoothly as ever

With a comprehensive digital commerce solution for enterprise businesses, Mystore is the best ONDC Network seller app to begin your online journey in no time

Conclusion

The ONDC Network not only offers online selling solutions to enterprise brands, rather it also offers a strategic advantage to brands planning their digital transition. The open network is going to be a game changer for enterprise ecommerce in India by offering brands ready-to-use, battle-tested online solutions and access to a wide market pan-India.

If you have long been indecisive about going online due to the technical hassles and budget constraints for building well-rounded enterprise ecommerce solutions, the ONDC network is your best bet. Even if your enterprise brand already has an online presence, registering on the open network opens up new markets and access to population scale client base.

Ready to explore the open network and its benefits. Get started with Mystore Seller App right away.