Why D2C T shirt brands should sell on ONDC Network

D2C ecommerce in India has grown exponentially in the past few years and is likely to touch the $100 Bn milestone by 2025 (source: inc42).  

Among the many verticals leveraging the D2C model, fashion and apparel is one of the fastest-growing ones. Unisex apparel like t-shirts have seen significant customer interest through D2C channels. With a current market value of US$7.14bn (source: Statista),  the t-shirt market in India is continuously growing. So, if you are a D2C brand that deals in t-shirts it's high time for you to go digital.

Even if you have your D2C t-shirt brand present online, you should add additional sales channels to attract more customers and widen your market reach. 

Wondering how to go about it?

Simply use the transformative ONDC network - a government-supported democratic open network, that offers complete selling solutions to D2C brands.

In this blog, we have curated a list of the top 7 benefits that D2C t shirt brands get by selling on the ONDC network: 

Let’s dive in.

Why your D2C T Shirt brands should join the ONDC network

By listing the product catalogs of your D2C t-shirt brands on the ONDC network, you can increase product visibility and discoverability to previously untapped markets. Additionally, you have the freedom to manage your entire master catalogs, set your own rules, and have the freedom to choose the tech and logistic solutions without any third-party interference. 

The revolutionary ONDC network presents a host of advantages that take your D2C T shirt brand to a whole new level.

Have a look at all the advantages you can leverage when you sell t-shirts on ONDC network.

No tech investment required

To sell t shirt on ONDC network, you do not need to invest time and money in developing an app or website. You can choose from a host of ONDC network-connected seller apps that provide ecommerce solutions to D2C brands. 

Mystore Seller app offers several enterprise-grade features, using which you can register your D2C T shirt brand, onboard your distributors, upload your master catalog, and start selling to nationwide customers.

Easy onboarding process

The ONDC network offers an easy onboarding process. Even if you have just stepped into the e-commerce world, or have little technical knowledge, you can easily onboard the ONDC network along with your distributors.  The seller-friendly admin panel of Mystore makes it quite easy to complete the entire process of onboarding the open network, listing the catalogs, and selling. 

Increased pan-India traffic and visibility

The main motive for building a digital sales channel for your D2C T Shirt brand is to reach new buyer segments and maximize your sales and revenue. By choosing the ONDC network route to sell online, you can get access to millions of buyers across India. As buyers across multiple buyer apps are accessible to you, you can easily present your brand to a nationwide audience. It brings a great opportunity to boost the discoverability of your D2C T shirt brand to a previously untapped market.

Own Business Rules

The open network for digital commerce protocol offers complete control of business decisions and management to sellers and brands. So, when you sell T-shirts on ONDC Network, you can freely make your own business rules like product pricing, offers, shipping rates, shipping time, and other policies.

Unlike marketplaces, selling on the ONDC network also provides complete customer data and buying trends to the sellers. By using these insights, you can make strategic decisions for your business growth. 

Experiment with products

Unlike selling on the traditional marketplaces, where you do not have control over selling your own products, on the ONDC network, you can easily experiment with your new products like packaging,  messages to customers, additional offers, etc. It helps your D2C T shirt brand to foster innovation and adaptation to changing customer preferences. 

Add multiple touchpoints for your D2C tshirt brand

To achieve success in the competitive digital commerce world, your brand should be present across multiple channels. New-age buyers look for their preferred brand on various channels before making the final purchase. 

So, meet customers' expectations and retain them for longer,  add additional sales channels to your brand. The ONDC network connected Mystore buyer app offers multiple channels to sellers and brands by providing them Mystore seller app, Mystore website, and PWA. Mystore also makes it easy to integrate D2C brands with marketplaces using popular integration services of Unicommerce, Browntape, etc

Multiple on-network logistics partners 

Getting orders online is challenging, and what’s more challenging is fulfilling them. The ONDC network helps brands to fulfill orders seamlessly by offering a host of on-network hyperlocal, intercity, and intracity logistics partners. These on-network logistics partners offer delivery at discounted rates. 

You can choose from 20+ on-network logistics partners that provide you with the best deals. You can also choose a combination of on-network and off-network logistics partners to sell t-shirts on ONDC network in a timely manner while keeping your budget constraints in mind.

Why choose Mystore Seller App to take your D2C T shirt brand on ONDC network

The Mystore Seller app offers a technologically advanced and user-friendly seller interface to sell t-shirts on ONDC network. Mystore offers an incredibly easy-to-use seller app that even novice business owners can easily onboard their distributor network and upload their master catalog on the ONDC network.

Here’s why you should choose the Mystore Seller app to sell on ONDC network:

1. The Mystore Seller app is built on the latest technology (MEAN stack and MACH architecture) which enhances the scalability, flexibility, and agility of the D2C brands.
2. Mystore offers an advanced seller-management feature that enables D2C t-shirt brands to seamlessly manage their distributor network and their product orders, invoices, payouts, etc on the ONDC network from a central admin. 
3. Mystore provides a built-in master catalog management feature to manage huge product catalogs for D2C brands with millions of SKUs for dealer networks spread across the country.
4. The multilingual admin panel of Mystore Seller app enables brands to manage their business in their preferred language.
5. Mystore is integrated with Unicommerce, Increff, Vinculum, Easyecom, Browntape, etc. that enable brands to sell on multiple marketplaces.
6. Mystore provides individual seller pages to every business and its distributors with unique QR codes.
7. Mystore Seller App enables brands to choose on-network logistics partners or integrate their preferred logistics partners to streamline the supply chain for various locations.
8. Mystore has an integrated ticket system and grievance management integrated with the ONDC network’s IGM framework that enables  D2C t shirt brands to manage customers effectively.
9. Mysore provides enterprise ecommerce solutions for diverse business models including D2C, B2C, B2B, B2B2C, hyperlocal, or any other business model.

Stepwise process for D2C brands to sell t shirt on ONDC Network using Mystore Seller app

Here are the steps D2C T shirt brands should follow to sell on ONDC Network

• Go to the Mystore seller page on https://seller.mystore.in/en/ 
• Register your  D2C t shirt brand by filling in details like GSTIN and bank account number 
• Onboard your sellers/distributor network to the Mystore Seller app
• Upload your master product catalog with high-quality images and descriptions
• Ask your sellers to create their catalogs and specify SKUs and inventory
• Start getting orders from pan-India clients
• Choose from 20+ on-network logistics partners or your preferred off-network logistics and shipping partners across the country
• Get payments for every fulfilled order in every week's settlement cycle

Conclusion 

D2C T shirt brands have a huge opportunity to excel in the e-commerce space by starting/adding their sales channels to the ONDC network. With user-friendly digital solutions, ready-made pan-India traffic, an easy onboarding process, and multiple on-network logistics solutions, the ONDC network is the transformative approach to sell t-shirts on ONDC network and to grow your D2C business to pan-India customers. 

If you are planning to establish an online store for your D2C T shirt brand or just looking to add additional sales channels to maximize your business revenue, the ONDC network has brought you a plethora of opportunities. The ONDC network e-commerce solutions from the Mystore Seller app simplify the entire process of registering and selling on the Open network.

Ready to start your business journey on the ONDC network?

Register your D2C T shirt business on the Mystore Seller app today.