Looking to boost the growth of your snacks and packaged food business online? Struggling to establish your brand name in the fiercely competitive digital market?
Well, it's time to make the switch to the ONDC network. If you're aiming to expand your business's reach and connect with millions of Indian consumers, sell on ONDC network.
In this highly competitive ecommerce landscape, the snacks market in India has already exceeded INR 38,603 Crore in 2022 and is projected to grow at a CAGR of 10.4%, reaching INR 70,731 Crore by 2028 (Source: Digital Journal).
The ONDC network is the one-stop destination for small and medium-sized packaged food sellers looking to quickly establish their business online.
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ONDC Network: A quick overview
Before starting to sell packaged food on ONDC network, let's get acquainted with the ONDC network. The ONDC network or Open Network for Digital Commerce Protocol is a groundbreaking initiative backed by the Government of India to create a democratic and non-discriminatory e-commerce ecosystem.
The Indian ecommerce industry is led by marketplace giants like Amazon, Flipkart, etc. 80% of online customers prefer to search top ecommerce marketplaces (Amazon, Flipkart, etc.) whenever they require something. Due to this, startups, SMEs, retailers, and local shopkeepers find it difficult to establish their brand identity independently. The only way to start selling online easily is by selling through the popular e-commerce marketplaces. Popular marketplaces are platform-centric and charge huge commissions from sellers to use their platforms.
To empower small and medium-sized businesses ONDC network provides a level-playing field. The ONDC network is an open platform where any seller irrespective of scale and size can sell independently and manage their business easily.
Why packaged food brands should sell on ONDC network:
- Onboarding on the ONDC network is easy
- Minimal or no upfront cost due to multiple seller apps
- The ONDC network charges only a fraction of commission compared to marketplaces
- Products are easily discoverable to all buyers on the ONDC network
- Sellers are free to set their business rules
- Sellers can set refund, return, and cancellation policy
- ONDC network sellers can easily access customer data
- Sellers can transfer their reputation when switching from one ONDC network app to another
How Mystore makes it easy to sell packaged food on ONDC network
Mystore is India's leading marketplace connected to the ONDC network. Mystore offers some out-of-the-box features that make it easy for snacks and packaged food sellers to sell on ONDC network.
Here are the features that make it super easy to sell packaged food on ONDC network:
- User-friendly interface: Mystore offers an intuitive user interface that even those with limited technical expertise can navigate effortlessly.
- Multilingual admin panel: The multi-lingual admin panel of the Mystore Seller app enables sellers to change the entire store content in their preferred language.
- Wide reach: By listing your snacks and packaged food products on Mystore, you can instantly connect with millions of potential customers across India.
- Streamlined registration: The registration process on Mystore is easy and smooth. You'll need to provide essential business details, such as your business name, GSTIN number, and bank account information.
- Efficient catalog management: Mystore provides tools to manage your product catalog efficiently. You can upload high-quality images and provide detailed product descriptions to entice customers.
- Individual sellers' pages: At the Mystore Seller app each seller has their own seller page with a unique QR code. It helps you to manage your business in a super easy way.
- Easy order management: Once your products are listed, you'll start receiving orders from customers nationwide. Mystore's platform helps you manage these orders seamlessly.
- On and off-network shipping Partners: You can choose from 20+ on-network logistics partners or can switch to off-network logistics to ensure efficient order fulfillment.
- Multiple payment options: Mystore offers multiple payment modes, ensuring that you receive payments conveniently for your sales through the ONDC network.
Avail these advanced features to sell packaged food on ONDC network and take your business to the next level.
The stepwise process to sell snacks and packaged food on ONDC network using the Mystore Seller app
Now, let's break down the process into simple steps for selling snacks and packaged food on the ONDC network:
Step 1: Make your seller account
Go to the registration page of the Mystore Seller app. You can also visit the seller page on the website of Mystore. Fill in your business details, including your business name, GSTIN number, and bank account information. This initial step registers your business on the ONDC network.
Step 2: List Your Products
After successful registration, log in to the Mystore Seller app. Here, you can upload high-quality images of your snacks and packaged food products. Don't forget to provide comprehensive product descriptions to attract potential buyers.
Step 3: Get Orders
As your products go live on the ONDC network, you'll start receiving orders from customers across India. You can efficiently manage and track these orders through the Mystore Seller app.
Step 4: Choose a Shipping Partner
To ensure timely and cost-effective order fulfilment, select a suitable shipping partner from 20+ on-network logistic partners. You can also deliver your order through your preferred off-network logistics partners when required. Mystore enables easy switching between on-network and off-network logistic partners. This choice plays a crucial role in delivering a great customer experience.
Step 5: Get Your Payments
Each ONDC network seller app has its own payment cycle. For the sellers using the Mystore seller app, payments are credited to the seller's account every Friday.
The payment cycle for sellers at Mystore is as follows:
- For non-returnable items - Nearest Friday after delivery date + 2 days
Suppose the order is delivered on 9 Sep 2023 (Sunday), payment will be done on the nearest Friday after 11 Sep (9+2=11), i.e. on 15 September.
- For returnable items - Nearest Friday after delivery date + returnable time period + 2 days
Suppose the order is delivered on 9 Sep 2023 (Sunday) and the returnable time period is 7 days, payment will be done on the nearest Friday after 18 Sep (9+7+2), i.e. on 22 September.
Conclusion
The market value of snacks and packaged food is increasing rapidly in India. If you want to expand the reach of your packaged food business, it's high time to switch to the ONDC network.
Sell packaged food on ONDC network to unlock the vast business opportunities coming your way. The ONDC network empowers you to reach a broader audience and grow your brand. Sell on ONDC network and watch your snacks and packaged food business flourish in the digital age.
Start your journey today and tap into the immense potential of India's booming e-commerce market.
Register on ONDC network through the Mystore Seller app today.