How will ONDC Network Logistics Impact SMEs and Enterprise Businesses

The eCommerce ecosystem is rapidly changing, mainly because of the need to keep pace with the rapidly changing customer behaviour and shopping preferences. To deliver a seamless shopping experience, India’s SMEs and D2C brands need to up their logistics game, and that's what transitioning to the ONDC network empowers them to achieve.

In this blog, we shall gauge ONDC network logistics' impact in accelerating India's SMEs growth and how any new market entrant can leverage these supply-chain benefits through an advanced solution like the Mystore seller app. But first, here's a quick synopsis of what the GOI-backed initiative actually means and why pan-India SMBs should be excited by it.

ONDC network logistics to the rescue

While launching an eCommerce brand is one thing, managing logistics and order fulfilment isn’t nearly as easy. Managing all aspects of order fulfilment (shipping, stock monitoring, packaging, warehousing, etc.) on its own can be daunting for most SMEs and D2C brands. This is where having multiple on-network logistics providers can make a world of difference to sellers.

Without a doubt, the logistics partners of ONDC network will play a decisive role in ensuring a winning customer experience by ensuring timely delivery across interstate borders. Quick, precise, and seamless shipping will help cultivate a positive shopping experience among customers and will nudge them into buying from local, small businesses.

Here's how local retailers and small-to-medium enterprises benefit from choosing an on-network logistics solution on ONDC network:

Outsource the hassle of delivery to an experienced logistics partner

Most MSMEs/SMEs on the ONDC network don’t live and breathe logistics. A small deviation in delivery routes, customer demand, or influx of return orders can derail a company’s entire supply chain operation. Having the expertise of certified logistics partners of ONDC network on hand can open the door to faster, cheaper, and more efficient shipping options.

To avoid making logistics mistakes that could be fatal to their brand image, all brands, (especially startups) should outsource their delivery needs to on-network logistics providers pre-integrated with the ONDC network.

Leverage advanced tech solutions for customer satisfaction

In today’s retail environment, enhancing the customer experience is the foremost priority of all D2C brands; and with ONDC network logistics, they can offer the fulfilment service their customers expect. Partnering with a fulfilment provider that has advanced automation and powerful technology is essential for data-driven decision-making. This enables brands to refine their fulfilment strategy and reduce lead times, allowing them to achieve greater success.

Scale your eCommerce business through optimum logistics

SMEs might be able to handle the delivery of a few hundred parcels on their own. However, if they have their eyes set on long-term growth, then partnering with a certified logistics player is a far more viable option. As their order volume increases, the fulfilment partner can scale your supply chain operations (including storage, packaging, shipping, etc.) to define their value proposition and capitalize on new growth possibilities.

Improve profitability with reduced costs

Many D2C brands and startups opt for self-fulfilment, citing it as a cost-effective strategy. However, they fail to account for the various hidden costs pertaining to technology, labor, utilities, etc., which ultimately cost far more than if they simply had chosen an on-network logistics solution. Partnering with reliable logistics providers on ONDC network will enable brands to negotiate the most economical warehousing and distribution pricing.

Also, by transferring the burden of order fulfilment to the capable shoulders of a logistics partner, companies can devote time and resources to other money-making exercises (marketing, product launches, etc.)

Market market visibility into Tier 3-4 cities

ONDC network is different from other marketplaces in many ways, however, perhaps its biggest benefit is that it allows all enterprises to reach new customers in Tier-3 and Tier-4 locations. However, ensuring customer satisfaction with first-rate delivery in these remote locations is a challenging ask, especially for small, recently-launched D2C brands.

Leverage ONDC Network Logistics With Powerful Mystore Seller App

• Choice of multiple delivery partners
• Improved last-mile delivery for "hyperlocal commerce"
• Woo customers by offering low-cost shipping
• Quick go-to-market via the best warehousing and pick-up solutions
• Switch to off-network logistics for quicker delivery in Tier 3-4 locations
• Improve the customer experience via streamlined delivery

By entrusting warehousing, distribution, packaging, and delivery to an on-network logistics partner, merchants and companies can simply focus on delivering quality products and improving their production volume.

To leverage ONDC network logistics to the fullest, however, D2C brands need an advanced seller interface with an extremely easy-to-use interface. Enter Mystore seller app.

Your ONDC Network Journey Powered By Mystore

Mystore's in-built logistics solutions are designed to help you deliver your orders quickly, efficiently, and cost-effectively. Here are some awesome Mystore features that help D2C brands adopt the best fulfilment strategy based on their business requirements:

• Reach out to all on-network logistics partners of ONDC network and choose the most economical plan
• Compare prices, delivery terms, serviceable locations etc., and choose your ideal fulfilment company
• Switch to a host of off-network logistics solutions from Mystore to optimize their delivery schedule and save money
• Schedule a pick-up with our partner using the "schedule pick-up" button
• Align their orders for shipping in a few clicks using Mystore
• Print your automatically generated shipping label and invoice
• Automatically mark all orders handed to your logistics partner as "shipped". No manual update is needed
• Keep customers informed about the movement of their orders by sharing tracking numbers and links right from your Mystore admin panel

Not only that, the Mystore admin dashboard helps with all crucial elements of maintaining a successful eCommerce store (such as cataloging, dynamic pricing, fulfillment, process optimisation, customer interaction, and marketing).

Wrapping Up

India’s D2C brands must adopt an innovation-led fulfilment approach that delights their audience.

With the launch of ONDC network, a facilitator finally works in the seller’s favour and grants them the freedom to do business their way. With ONDC network + Mystore, however, you can easily carve a path to brand glory and set up your business for success on the back of unmatched efficiency in value chain solutions.

Mystore, through its dedicated buyer and seller app, creates a winning experience - for customers and brands alike!

So why wait? Check out Mystore seller app and take your logistics capabilities to the next level.