How To Transform Your Enterprise Brand with Hyperlocal Ecommerce on ONDC Network

The ecommerce ecosystem in India has undergone significant transformations in recent years with a huge shift of customers’ interests towards quick hyperlocal deliveries. New-age Indians can’t wait 2-3 days to receive their deliveries and they want everything at their doorsteps in just a few hours or in a day.

This increasing customers’ demand for fast deliveries and personalised shopping experiences has unlocked new growth opportunities for enterprises, which is the “adoption of hyperlocal ecommerce model”.

Yes, by pivoting to the hyperlocal e-commerce model you can boost engagement and conversions and unlock new growth opportunities for your business.

Need convincing before you consider the shift?

Let’s check the proof through market data and insights. 

Hyperlocal Ecommerce Trends

Here are some promising figures that show the upward growth trajectory of the lucrative hyperlocal ecommerce model. 

• 40% of businesses in the Indian ecommerce industry are associated with hyperlocal commerce
• 48% of all e-commerce buyers in India are hyperlocal shoppers 
• $5.5 bn Indian quick-commerce market value by 2025
• 13.2% is the expected CAGR of the global hyperlocal market from 2024 to 2034
• $ 16.35 billion is the global hyperlocal market size in 2024

Source: Watconsult, Business Standard, Future Market Insights

This data underlines that the hyperlocal model is here to stay, paving the way for success for enterprises looking to adopt this latest e-commerce trend.

As an enterprise brand we bet you don’t want to miss out on this thriving opportunity. But building a hyperlocal presence is no mean feat.

And you do not want to invest big upfront, right. 

Wondering if there is any alternative?

You are in luck for now you can start your market foray without a huge upfront set up cost. Wondering how? 

By choosing the hyperlocal ecommerce solutions for ONDC Network.

Hyperlocal Ecommerce on ONDC Network - Cutting Edge Solutions with Dealer-Network Based Business Model

With huge growth opportunities, the hyperlocal ecommerce business model also comes with a lot of challenges including setting up dark storage for various locations, stocking inventories, and arranging a fleet of location-specific delivery boys for fast deliveries.

So, aspiring enterprises looking to enter the hyperlocal ecommerce space have to make significant investments before getting a single order. This major roadblock has deterred many businesses from jumping on the hyperlocal bandwagon despite the immense growth opportunities.

But what if you can bypass the standard hyperlocal e-commerce setup and begin your hyperlocal transition?

Well, opting for hyperlocal e-commerce solutions for the ONDC Network is the way to go. When you choose the ONDC Network to start the hyperlocal ecommerce journey for your enterprise brand, you can instantly increase your brand visibility and compete with market giants on an equal footing. ONDC Network Seller NPs like Mystore offer comprehensive solutions to maximize the growth potential of your location-based business.

Why Choose the ONDC Network Route to Start Your Enterprise’s Hyperlocal Journey

The hyperlocal-first ONDC Network and advanced seller-management solutions from ONDC compliant Mystore Seller App offer cutting-edge tools and features to build, run, and manage your hyperlocal enterprise brand.

Here are some reasons why your enterprise should choose the ONDC Network to built, manage, and experience immense growth opportunities in the hyperlocal market:

1. No need to build your app and website from scratch, you can use Mystore’s cutting-edge hyperlocal ecommerce solutions for ONDC Network to reduce cost and time to market. Just after verification and approval, you can start selling on ONDC Network.
2. Instead of an inventory-based model, you can set up a dealer network-powered location-based quick commerce marketplace through ONDC Network.
3. No need to set up dark stores and stock inventories for various locations. Your local seller partners will manage the products and keep inventories up to date.
4. By choosing hyperlocal ecommerce on ONDC Network you eliminate the hassle of arranging a fleet of delivery boys for various locations. Your sellers can use their local delivery partners to streamline fulfilment and ensure timely last-minute deliveries.

6 Ways to Transform Your Enterprise Brand with ONDC Network’s Hyperlocal Solutions and Mystore

Here are the top 6 ways to nail hyperlocal ecommerce business for your enterprise brand: 

1. Build your Hyperlocal Marketplace on ONDC Network

The first step in entering hyperlocal e-commerce is building a marketplace tailored to local customers. To attract, engage, and retain local customers, your enterprise business needs a fully functional online marketplace that enables your seller network to manage daily operations, handle inventories, streamline super-fast deliveries, and cater to the diverse needs and preferences of online shoppers.

This can be a major bottleneck for many businesses, forcing them to spend a lot before receiving a single order.

But don’t worry—there’s a solution that lets you start your hyperlocal business in no time!

Introducing the Mystore Seller App connected to the revolutionary ONDC Network. With Mystore, you get a pre-built digital infrastructure that allows you to quickly set up your hyperlocal marketplace. You can onboard local sellers, manage their business activities, and streamline fulfillment with local logistics partners—all with ease. This process is much simpler and takes far less time to build and manage your enterprise hyperlocal business from scratch.

Here’s how you can get started:

1. Register your hyperlocal business 
2. Submit your mandatory papers and licenses
3. Get verified
4. Onboard your sellers in various local markets
5. Start selling within days

Isn't it an easy way to embrace the hyperlocal model? Plus, the commissions for selling on Mystore are only a fraction of what you might pay on other popular marketplaces or building and maintaining your website or app from scratch.

2. Onboard and Manage Sellers using Cutting-Edge Seller Manager Solutions

After successfully registering your enterprise hyperlocal ecommerce on ONDC Network, you are ready to onboard sellers from the local markets under your unique brand name to the ONDC Network.

However, managing hyperlocal sellers for various locations, managing catalogues and inventories, and ensuring quick deliveries can be challenging without strong support from the backend. The ONDC Network enterprise ecommerce solutions from Mystore offer advanced seller/vendor management solutions for hyperlocal selling. 

All your local sellers will have their own dashboard to easily manage products, inventories, deliveries, invoices, and more. Meanwhile, you can oversee the seller's activities from the central admin dashboard. You can easily monitor inventory, manage orders, and ensure your sellers in various vicinity are delivering top-notch service.

3. Understand Local Demands with Rich Data Insights

While running a business takes effort and dedication, achieving success in a large-scale hyperlocal business model also demands access to rich customer and market insights to make strategic decisions.  When you register your hyperlocal ecommerce business to sell on ONDC Network, you can get access to rich data insights. 

Unlike traditional marketplaces, the ONDC Network enables you to easily predict what your local customers want. Yes, the next best thing that the Open Network for Digital Commerce offers is detailed data insights. Your hyperlocal enterprise business will have complete access to your customers' behaviour and buying trends on the ONDC Network. You can easily analyse shopping patterns, understand customers’ preferences, identify best-selling items, know which products are popular in different geo-locations, and more. This means your hyperlocal sellers can easily stock up on what’s hot and avoid what’s not, making sure buyers always find what they are looking for.

These extensive data insights across various hyperlocal locations help you plan strategically and accelerate your enterprise growth.

4. Tap Into Local Markets With Your Own Rules and Policies

As hyperlocal ecommerce adoption among enterprises is growing rapidly, staying ahead in this ecosystem and taking your enterprise hyperlocal business to new heights requires proactive management. To solidify your large-scale brand presence across diverse local markets, you need to make your own decisions for your business. 

When you onboard your hyperlocal distributors on the ONDC Network, you gain full control of your business, which is unlike what you have on traditional marketplaces. You can analyse customer behaviour and market trends and set various rules to future-proof your business. You can manage catalogues, set prices, offer discounts, and set shipping charges and delivery times for your diverse customer base at various geo-locations. Whether it’s setting delivery zones, or defining refund return policies, you have the complete freedom to tailor everything to your local markets and run your business your way. 

This approach ensures that your hyperlocal enterprise business understands and caters to the unique needs and preferences of its local community.

5. Retain Customers with Faster Shipping

The hyperlocal business model thrives on two key elements:  vast product catalogues and quick deliveries. Effectively Managing deliveries for diverse customers at various geographical locations requires highly organised, and streamlined delivery solutions.

Choosing the Mystore Seller App for your hyperlocal enterprise business ensures that your customers receive their orders in the stipulated timeline. The ONDC Network comes integrated with delivery partners for various locations to ensure faster deliveries. Additionally, with the Mystore Seller App you have the flexibility to opt for on-network delivery services or choose your preferred off-network last-minute delivery partners to streamline instant deliveries and fulfilment. You can also establish your own fleet of local delivery boys to offer fast deliveries, keeping your customers happy and nudging them to come back for more.

6. Rule the Market with Quick Commerce

Quick commerce adoption is essential for enterprises seeking significant growth in the hyperlocal market. About 74% of customers prefer to shop from online stores or marketplaces that provide quick hyperlocal deliveries. 

Mystore offers complete solutions to built dealer network powered location-based quick Commerce marketplace through ONDC Network

Harness the power of your seller network on the ONDC Network’s Mysore Seller App to attract this large segment of the customer base and offer them deliveries in 15-30 minutes. Instead of setting up dark stores, your business can leverage Mystore’s solutions to build non-inventory quick Commerce marketplace through ONDC Network, where your partner sellers in local markets can use their existing infrastructure and inventory to streamline business operations and last mile deliveries.

Begin your Enterprise Brand’s Hyperlocal Journey with Mystore 

The Mystore Seller App for enterprises offers a gamut of built-in hyperlocal ecommerce solutions for ONDC Network. Let's explore how opting for Mystore can standardise and modernise your hyperlocal business model, setting you apart from competitors:

1. Flexible and Tailored Solutions- Built on MACH ( Microservices, API-first, Cloud-Native, Headless) architecture, the Mystore Seller App offers completely flexible, and tailored solutions to build a hyperlocal ecommerce ecosystem for your enterprise business.
2. Integration Capabilities-Mystore is built on API-based architecture, which enables your hyperlocal dealers to integrate with their preferred software and service providers like logistics providers, accounting software, CRM, ERP, etc.
3. Comprehensive Catalog and Vendor Management- Hyperlocal enterprise solutions of Mystore offer comprehensive master catalogue management and vendor management solutions to centrally manage your products and vendors for diverse hyper locations.
4. SEO-Friendly with Marketing Tools-Mystore is an SEO-friendly platform that offers a gamut of marketing tools and features like discount engine and theme options to increase customers’ traction towards your enterprise business.
5. Omnichannel Presence-Mystore m-commerce solutions enable omnichannel presence by offering website, mobile apps, and PWA  web pages to your large-scale hyperlocal ecommerce business.
6. Built-in Compliance Support-Mystore offers built-in compliance support like automated GST calculation, Legal Metrology,  invoice generation, invoicing for sellers, etc.
7. Support for Various Business Models- Supports various business models, the Mystore Seller App enables you to experiment with different models like B2C, B2B, D2C, B2B2C, and Hybrid models along with your existing hyperlocal business model.
8. Comprehensive Grievance Management - Mystore Seller App offers a comprehensive grievance management and ticketing system integrated with the ONDC Network IGM framework.

Conclusion

With modern buying behaviours and preferences shifting towards convenience, buying with quick deliveries and vast product options, adopting a hyperlocal ecommerce model is the way to go for enterprise businesses. 

Hyperlocal ecommerce on ONDC Network through the Mystore Seller App offers comprehensive hyperlocal solutions to start your hyperlocal journey easily without investing in developing a website or app from scratch.  The ONDC Network offers a pre-built infrastructure offering a quick setup of hyperlocal ecommerce, understanding local demands, and ensuring fast shipping. 

Ready to witness new growth for your enterprise e-commerce business? Register on Mystore Seller App and start your hyperlocal journey today.