How To Start Your Quick Commerce Business On ONDC Network

Quick Commerce, a synonym for superfast hyperlocal deliveries (mainly 15-30 minutes) is the hottest trend in today’s ecommerce industry and has shown huge disruption in a couple of years. 

With this latest hyperlocal ecommerce model gaining traction, enterprise brands have a golden opportunity to tap into the Quick Commerce arena and grow their reach.

Let’s explore why embracing Quick Commerce is the need of the hour for enterprises, especially those dealing in groceries, daily essentials, medicines, beauty, and personal care products, etc

The Rise of Quick Commerce Market in India

Let's dive into some data-driven insights that showcase the massive growth of Quick Commerce in India:

Quick Commerce Trends:

• $3.34b is the forecasted revenue of the Quick Commerce market in India in 2024
• 24. 33% is the expected CAGR of the Quick Commerce market during 2024-2029
• ~$10b is the projected market volume of Quick Commerce in 2029
• 60.6m will be the number of users in 2029 in the Quick Commerce segment in India
• $127.70 is the estimated average revenue per person (ARPU)
• 4.0% is the projected user penetration rate in the Indian Quick Commerce industry by 2029
• 62% of buyers in tier I cities use quick delivery apps to order groceries, staples, fruits, vegetables etc 
• 56% of shoppers aged 18-34 expect same-day delivery options

Source: Statista

These promising figures clearly show the huge growth trajectory of Quick Commerce in the coming years,  opening up a door to attract more customers to your brand.

Why is Quick Commerce Booming in India

Several factors are driving this rapid growth:

• Busy Lifestyle: The fast-paced lifestyles in Tier I cities increase the demand for convenient and fast shopping solutions, driving the growth of q-commerce.
• Increasing smartphone penetration: More people in Tier II and Tier III cities and rural areas are getting smartphones.
• High-speed data connectivity: Faster internet connections are becoming more widespread.
• Rising expectations of young, tech-savvy consumers: Younger customers want things faster and more conveniently.
• Improved logistics: Improved logistics service providers that offer streamlined last-mile delivery solutions

What’s Fueling the Growth of Quick Commerce

Ecommerce Buyer Expectation Driving Quick Commerce

• 80% of customers prefer same-day delivery
• 63% of buyers demand delivery between 1-3 hours
• 90% of consumers say they prefer home delivery to a store visit
• 84% of customers will not return to a retailer after a poor delivery experience
• 53% of customers have abandoned a purchase due to slow delivery 

Source: Digital Commerce 360

Giant ecommerce players have pivoted to this lucrative model, offering instant hyperlocal deliveries to boost their revenue, transforming the face of e-commerce like never before. And the reasons are quite obvious -  the rising expectations for fast delivery from new-age buyers and the rush to win more buyers among ecommerce sellers are fuelling the competition in the q-commerce landscape.

How Does the Quick Commerce Model Work

As the name suggests, Quick Commerce means quick delivery of daily essentials in a small region like a city, town, or pincode. Quick Commerce is a part of the hyperlocal ecommerce model that promises and fulfills instant delivery of grocery items, fruits and vegetables, staples, packaged food, medicines, personal care products, and other essential goods within specific geo-locations.

Here is how the Quick Commerce model works:

• Build Dark Stores: Set up small, strategically located warehouses for various hyperlocal stores.
• Stock Inventories: Keep these dark stores well-stocked with essential items.
• Establish an Online Presence: Create apps and websites for your Quick Commerce brand.
• Arrange Delivery Personnel: Ensure each dark store has delivery personnel to facilitate instant deliveries.

Does this process seem stressful and costly for your business? It certainly can be. Setting up large dark stores and inventories across various service areas, along with building a fully functional app and website from scratch, requires significant upfront investment and can take several months to become market-ready.

But what if we told you there's an easier way to embrace this hot trend? Yes, you can move away from the hassle of an inventory-based Quick Commerce model and still tap into the disruptive e-commerce trend.

Wondering how?

By pivoting to the Quick Commerce business model through the ONDC Network.

Disruptive Transition To Quick Commerce Business Through ONDC Network

If you are an enterprise business dealing in essential goods and want to tap into a large customer base across various local markets, hyperlocal ecommerce through ONDC Network is for you. Built on the hyperlocal-first algorithm, the ONDC Network enables brands to leverage the inherent capabilities of the open network through compatible Seller NPs like Mystore. 

The advanced Mystore Seller App for enterprises offers a fully functional solution to set up  non-inventory based hyperlocal marketplace, enabling you to sell on ONDC Network and offer quick deliveries.

Reasons to Choose Mystore for Quick Commerce Business through ONDC Network

 Ready to break away from traditional inventory-based hyperlocal ecommerce? With Mystore, you can establish an advanced dealer network powered location-based Quick Commerce marketplace through ONDC Network. Mystore’s hyperlocal ecommerce solutions offer a gamut of tools and features to help you launch a Quick Commerce business through ONDC Network in no time.

Here are the reasons to choose the Mystore Seller App to start your  Quick Commerce business through ONDC Network:

1. Get a Fully Integrated Hyperlocal Ecosystem

When you choose to sell on ONDC Network, you save your time and money in building your online hyperlocal marketplace from scratch. 

The Mystore App for ONDC Network offers pre-built infrastructure to start your Quick Commerce journey on the ONDC Network and go-to-market on an equal footing with current hyperlocal giants. Integrated with various software and service providers like logistics service providers, payment gateways, and a host of marketing tools, Mystore offers end-to-end hyperlocal solutions for your brand. 

Whether you want to switch your hyperlocal setup to ONDC Network or start a hyperlocal journey from scratch, Mystore offers you a complete digital setup with a host of ready-to-use features to start your business, onboard your local distributors as sellers, and dominate local markets across India. 

2. Rule Quick Commerce with a Dealer-Powered Setup

Unlike the traditional hyperlocal ecommerce approach, Mystore offers an efficient and fast way to start your white labelled Quick Commerce business through ONDC Network. And the way is -to embrace a hyperlocal approach with a non-inventory, dealer network-based hyperlocal setup. 

The Mystore Seller App offers you a quick way to launch your hyperlocal stores digitally by leveraging dealer/vendor stores.  You do not need to set up warehouses for every small region, manage inventories, and arrange your own delivery staff to ensure instant hyperlocal deliveries. Instead, you can easily partner with local distributors, and use their warehouses and staff to offer fast delivery to customers across local markets. You just need to partner with vendors for every geolocation, onboard them to ONDC Network, upload catalogues of their products, and streamline quick delivery by partnering with local delivery boys or using your distributors' delivery staff.

3. Tap into a Large Customer Base with Mobile Commerce

73 % of customers place orders for their daily essential needs through mobile devices. To tap into these large segments of customers your Quick Commerce business should be present on mobile devices. Leverage Mystore’s turnkey mobile solutions to gear up your Quick Commerce brand for a disruptive m-commerce presence.  When you build your Quick Commerce business through ONDC Network via Mystore, you can also build your Android and iOS apps.

Moreover, choosing the Mystore Seller App also offers the added advantage of PWA hyperlocal stores that offer seamless user experience even on entry-level devices and low internet areas. 

4. Get Operations Support from a Reliable Team

Mystore offers comprehensive operations support to help businesses register on the ONDC Network and onboard their sellers across local markets. 

Mystore has a dedicated operational team to assist in resolving queries and providing comprehensive support for your customers, dealers/sellers, and logistics providers. Mystore offers a 3-way ticketing system integrated with ONDC Network’s IGM framework, ensuring easy and efficient query resolution. Mystore experts from the operations team have in-depth industry knowledge and help resolve queries quickly and in the best possible way for all concerned parties.

5. Boost Visibility in Local Markets

The Open Network for Digital Commerce framework is designed to increase the visibility and discoverability of any business in less time and effort. The hyperlocal-first ONDC Network algorithm offers never-before visibility to your products in various local markets. Your catalogues for any hyperlocal stores are easily discoverable by customers of that area across all the buyer apps giving your sellers a better chance at conversions.

Additionally, when you sell on ONDC Network through Mystore, you can easily build multiple touchpoints for your hyperlocal business as your products will be visible on all buyer apps. You can thus boost your hyperlocal brand’s customer base, engagement, and revenue across various sales channels.

6. Manage Local Vendors with Ease

Mystore’s hyperlocal ecommerce solutions offer flexible, scalable, and advanced seller-manager features, using which you can onboard various local sellers for your hyperlocal marketplace on ONDC Network. Mystore’s seller management solutions offer a separate dashboard for all your sellers, selling in various local markets to manage products, catalogues, inventories, logistics, fulfilment, etc. You can oversee the sellers' activities and manage their business operations from the central admin panel. 

Looking to set up multiple hyperlocal stores for your Quick Commerce business on the ONDC Network? With Mystore’s multistore feature, you can create hyper-location-based stores each with its own unique look, catalogues, discounts, and more. 

7. Boost Buyer Trust With Multilevel Security

Mystore is an ISO-certified company that offers multi-level security solutions to enterprises and sellers. Built on PCI-DSS-compliant platform, Mystore offers transaction and data privacy protection. To protect your hyperlocal ecommerce marketplace from data breaches, and malfunctioning, mystore offers free SSL certifications. With Mystore you can build a robust hyperlocal marketplace for your business that is protected from unauthorized access, DDoS, and other attacks.

8. Use Built-in Marketing Tools

Increasing your hyperlocal marketplace ranking in local search results is essential to attract local customers towards your Quick Commerce business on ONDC Network. Mystore Seller App offers built-in SEO capabilities, a discount engine, and seamless integrations with preferred marketing tools to increase the visibility of your distributors in local markets. 

You can use customised notifications and offer multi-level discounts to better connect with your local consumers and convert them into regular buyers.

9. Seamless Integrations

The Mystore Seller App is built on a decoupled headless architecture that enables you and your sellers to integrate with best-in-breed software and service providers using APIs. To sell on ONDC Network and boost engagement in hyperlocal markets, you can choose the on-network logistics providers or integrate with the best hyperlocal logistics providers for each location to ensure quick 15 to 30-minute deliveries. Alternatively, you can also leverage the delivery boy network of your sellers to fulfil orders. 

10. Pivot to New Business Models

The hyperlocal market is changing rapidly driven by increasing customers’ demands and expectations. To cater to the changing marketing dynamics brands need to think of innovative hybrid business models. Mystore enterprise ecommerce solutions offer various hybrid business models, enabling you to easily experiment with different models and implement new disruptive hybrid models quickly.

How to Start Your Quick Commerce Business on ONDC Network

Ready to kickstart the Quick Commerce journey for your brand? Follow these 6 simple steps to build a seamless, location-based quick commerce marketplace on the ONDC Network with Mystore.

1. Build Your White-Labeled Quick Commerce Marketplace

Visit Mystore’s registration page to register your Quick Commerce business through ONDC Network with your own domain. After verification, onboard sellers for various local markets and use their warehouses and staff for instant delivery fulfilment. Choose a suitable subscription plan to avail a gamut of advanced solutions from Mystore. Customize your theme to establish your brand positioning.

2. Build Your Quick Commerce Android and iPhone Apps

Boost your hyperlocal ecommerce business with multiple touch points. Increase your Quick Commerce business visibility across a large mobile customer base by building Android and iOS apps. Leverage Mystore’s mobile-first approach to build fully-functional mobile apps easily.

3. Manage Sellers Using Seller Manager Solutions

Manage your sellers in various local markets with Mystore’s comprehensive seller management solutions. Create separate dashboards for each seller and enable them to manage their orders and fulfilment independently, while you can oversee the sellers' activities from a central admin.

4. Upload the Master Catalogue 

Create a master catalogue by uploading complete inventory from your seller network. Display different inventories for different locations. Start getting orders from various locations and route the orders from the nearest seller to the customer’s location. 

5. Fulfill Orders and Get Paid

Use on-network last-mile logistics providers, or local logistics partners of your distributors, to fulfill instant orders. Receive payments for all completed orders in each payment cycle.

6. Get comprehensive support 

If you encounter any issues or need assistance during the whole process of onboarding sellers to fulfilment, you can get immediate support from Mystore’s support team. With Mystore’s comprehensive support solutions, you can run and manage your quick commerce marketplace smoothly on the ONDC Network. 

Conclusion

Quick commerce is revolutionizing the ecommerce landscape with next-level convenience and instant gratification for customers. With more people leaning towards micro orders and instant deliveries, it's no wonder that quick commerce is the hottest trend today, for aspiring businesses to tap into and disrupt the market.  

And to get the best out of this lucrative business model, brands need next-gen hyperlocal ecommerce solutions that offer advanced features and tools to build a successful quick commerce marketplace. Establishing a quick commerce business through ONDC Network offers easy access to local markets, cutting-edge solutions, and the ability to quickly adapt to changing market dynamics.

Hyperlocal commerce through ONDC Network brings one-stop solution for brands looking to quickly implement a hyperlocal business model. Avoid the hassle of the inventory-based hyperlocal marketplace and build a dealer-network powered location-based Quick Commerce marketplace through ONDC Network using Mystore.

Ready to dive into the quick commerce battleground? Build dealer network powered location-based Quick Commerce marketplace through ONDC Network and compete with quick commerce giants on equal footing.

Register on the Mystore Seller App today.