How To Sell Electronic Products On ONDC Network

By 2025, India's "Appliances & Electronics" industry is estimated to be worth INR 1.48 Lakh cr (source: Invest India). Now is the time for electronics merchants to sell on ONDC network and scale greater heights than ever.

For years, more powerful businesses have cast aside SMBs and small sellers in the eCommerce game. However, with ONDC network, that is set to change. Not sure how? Let's shed more light upon the whole ONDC network debate and what it means for electronics sellers in India through this quick questionnaire:

Detailed FAQ on how to sell electronic products on ONDC network

1. What does ONDC network stands for?

ONDC network is a central government initiative to democratise and revolutionise India's budding eCommerce ecosystem. The not-for-profit organisation envisions millions of small Indian sellers having a robust digital presence. Electronics merchants across India can seamlessly join the open network and connect to millions of pan-India buyers

If your brick-and-mortar electronics brand struggles to gain traction, the ONDC network lends the opportunity to gain widespread exposure and explore untapped e-markets. The open network harbours a non-discriminatory environment with no underhand tactics involved. Anyone can register on ONDC network and connect with buyers, tech firms, and logistics partners without barriers.

2. What steps should I follow to register on ONDC network?

Seller onboarding on the open network is a standardised and painless process. Even novice sellers with minimal expertise can quickly register on ONDC network. Here's how you can launch your electronics store on ONDC network with Mystore:

• Visit Mystore seller app
• Create a seller's account.
• Fill out the registration form with your GSTIN and bank details.

And done! You are now a registered ONDC network seller. Guess what? You can start uploading your electronic items with images and details in just a click.

3. Can you give me tips to sell on ONDC network?

Anyone can sell on ONDC network using a compatible solution like the Mystore seller app. You can seamlessly upload your entire catalogue online and make your products discoverable to buyers.across multiple digital channels in minutes.

With Mystore, selling online has never been easier. A personalised, feature-rich dashboard ensures you don't need technical knowledge to manage all aspects of your business. With just a few clicks, any electronics vendor can -

• Set prices, terms of service, and serviceable locations.
• Upload and manage catalogue.
• Align logistics.
• Track orders and inventory.
• Map sales growth.

4. Is ONDC network an Amazon-like platform?

Quite the opposite. ONDC network was launched to disrupt monopolistic marketplaces like Amazon and Flipkart. So, it is not an actual application that sellers can download, list their catalogue and start selling. Instead, it is an open network that enables and facilitates seamless communication between multiple partners who are ONDC network compliant. Unlike Amazon, you can sell on ONDC network for zero upfront cost and pay a minimal commission fee (5-8%) for your orders.

5. How can I increase the visibility of my products on ONDC network?

Mystore seller app is stacked with integrated marketing tools to help brands promote themselves better. Optimised for speed, Mystore allows you to build incredibly dynamic stores that engage your customers and improve your network-wide traffic. With an enhanced digital presence, electronics merchants can retain their loyal fanbase and add new customers on top of their existing buyers. 

6. How can buyers pay for my products sold on ONDC network?

Register on ONDC network and give your buyers the luxury of choosing multiple payment options. Not only will it do wonders for your brand image, but it will also reduce cart abandonments (thus increasing profits). Mystore seller app enables its users to integrate multiple payment gateways for smooth and painless transactions. Your buyers can pay for their ordered appliances using their preferred payment method (COD, net banking, e-wallet, etc.)

7. Can I avail logistics solutions on ONDC network?

With ONDC network’s integrated logistics solutions, you can ensure that your customers receive their gadgets on time. The open network offers a list of approved logistics partners for both inter-city and inter-state delivery. Connect with a fulfilment partner that matches your budget and delivery requirements through Mystore seller app. Mystore is adept at getting sellers acclimatised with the open network by completely adding to their logistics capabilities. Customers can either choose from on-network logistics partners or deploy their own fulfilment solutions.

8. When and how will the seller app release my final payment for products sold on ONDC network?

Each seller application adopts its own payment cycle. For Mystore registered vendors, the final settlement is processed manually (as of January 2023). The payment is released each Friday based on whether the order is returnable or non-returnable. 

a) for non-returnable orders: Order delivery date + 2 days

So, say the order delivery date is 10th January 2023. In that case, the final payment will be released on the Friday closest to (10 + 2) = 12th January. So, on 13th January 2023 (Friday).

b) for returnable orders: Order Delivery Date + returnable period + 2 Days

Hence, say the order delivery date is 5th January 2023 with a return period of 10 days. In that case, the final payment will be released on the Friday closest to (5 + 10 + 2) = 17th January. So, 20th January 2023.

The payment will be credited to the bank account of your choice. 

Conclusion

Using Mystore's advanced solutions will help you overcome various business challenges that keep your electronics business from truly taking off. Register on ONDC network and gain better visibility across multiple sales channels.

Planning to grow your electronics and gadgets business on the open network? Get started immediately with Mystore at zero upfront cost!