How To Nail Health And Wellness Hyperlocal Commerce Through ONDC Network

With a projected value of $1,299.84 billion by 2024 (source: Health Economic Times), the Indian health and wellness industry is poised to embark on a transformative journey in the coming years. This immense growth trajectory presents an excellent opportunity for businesses in the health and wellness sector to surge their sales to unprecedented levels.

If you are running an enterprise business in this booming industry, it's time to tap into previously unreached markets and increase your healthcare brand’s visibility to PAN-India buyers. One exciting opportunity gaining traction is hyperlocal ecommerce on ONDC Network.

Wondering how choosing the hyperlocal business model can unlock new growth opportunities for your health and wellness brand? And how does the ONDC Network help you maximize your business potential and ensure your brand reaches all possible areas?

Stay tuned! We’re spilling the beans on every thought you may have about hyperlocal commerce and the ONDC Network. In this blog, we provide every reason to choose hyperlocal ecommerce on ONDC Network and share tips on how to nail it for your health and wellness brand.

Let’s dive deeper.

What is Hyperlocal Ecommerce

First things first, the hyperlocal ecommerce business model is all about connecting businesses with consumers in a specific region, which can be a city, town, or even a pincode. It's a business model where brands provide service to customers in local markets and offer them fast deliveries with cost-effective solutions. In simple terms, hyperlocal ecommerce is a digital version of shopping from your nearby stores. 

Just imagine, your customers can discover a huge variety of product catalogues with just a few clicks and get them delivered in no time, a win-win for everyone.

The health and wellness ecommerce market has witnessed astronomical growth in a couple of years and is one of the trendiest and sought-after businesses. And by leveraging the hyperlocal boom you can claim your share in the rapidly growing market.

Here are some data-driven insights to put the picture in perspective for you:

Health and Wellness Market Trends in India

• $3,316.2 million is the projected healthcare ecommerce market in India by 2024
• 17.4% is the expected CAGR for 2024-2028
• $6,298.1 million is the projected market value of the Indian healthcare ecommerce market by 2028
• $610 billion is the expected Indian healthcare market volume in 2026

Source: Ecommerce insights, International Trade Administration

With the stupendous rise in the online healthcare market and growing customers’ demand for convenience and fast delivery, it is just the right time to pivot to hyperlocal health and wellness businesses. 

In the highly competitive hyperlocal commerce space where many sellers and brands pivot to this new-age business model every day, your brand needs out-of-the-box solutions to build a fully functional and efficient hyperlocal marketplace to compete on equal footing with established businesses in the health and wellness niche. 

Revolutionary Shift to Hyperlocal Commerce through ONDC Network

Now here’s where the magic happens! The government-backed ONDC Network is a game-changer for businesses aiming to establish a future-proof hyperlocal presence in the digital world. It’s a revolutionary open network setup bringing together sellers, buyers, and service providers under one roof. This means your health and wellness brand can easily pivot to the hyperlocal model on ONDC Network, reaching customers in local markets without the hassle of setting up your own hyperlocal ecommerce infrastructure from scratch. 

All the requirements for building a hyperlocal ecommerce market for your health and wellness enterprise brand are fulfilled on the democratic ONDC Network. Built on the Hyperlocal-first algorithm, the ONDC Network enables you to leverage the inherent capabilities of the open network to set up a vendor powered hyperlocal business and connect with last-mile logistics providers to ensure fast hyperlocal deliveries and fulfilment. 

With the hyperlocal-first ONDC Network combined with the ONDC-compliant hyperlocal solutions from the Mystore Seller App, your health and wellness brand can conveniently pivot to the hyperlocal arena, attract customers from various local markets, and grow revenue.

Why your Health and Wellness Brand should pivot to Hyperlocal Ecommerce Model

As a health and wellness brand, you have an excellent opportunity to tap into the growing customer demands for quick deliveries of healthcare products. New-age customers are more likely to buy medicines, health supplements, personal care products, medical supplies, etc. from businesses that offer them rich catalogues and instant deliveries in times of need. To attract this large segment of customers and convert them into regular customers, your brand needs a quick hyperlocal transition. 

By leveraging hyperlocal ecommerce through ONDC Network, you can easily build a fully functional and streamlined hyperlocal commerce marketplace without significant time and cost investment, growing your business in ways you never thought possible. Offering instant deliveries and a seamless shopping experience makes it easy for customers to choose your health and wellness products, taking your business to the next level. 

7 Ways Health and Wellness Enterprise Brands Can Nail Hyperlocal Commerce through ONDC Network’s Mystore Seller App

Ready to transform your health and wellness enterprise brand to the next level of hyperlocal ecommerce with seamless integration and advanced solutions?

Here are the top 7 ways to nail health and wellness hyperlocal ecommerce through ONDC Network via Mystore.

1. All-in-one Digital Solutions to Build Hyperlocal Marketplace

Building a hyperlocal commerce marketplace from scratch needs significant upfront investment and several months to get market-ready.  Additionally, you need continuous maintenance of your online hyperlocal website and app to keep them updated with changing market dynamics and trends.

The ONDC Network offers an alternative solution through its seller NP Mystore. Pivoting to health and wellness hyperlocal ecommerce through ONDC Network is an easy and time-saving process with Mystore’s ready-made digital solutions.

Built on MACH architecture and an API-first approach, the Mystore Seller App offers 360-degree flexible and scalable solutions and creative control for your brand’s hyperlocal transition. With the inherent capabilities of the ONDC Network and the advanced hyperlocal ecommerce features of the Mystore Seller App, you can easily build your brand’s hyperlocal presence, onboard sellers, and start selling to various local markets in no time.

2. Dealer-Powered Location-Based Hyperlocal Commerce Model

A few years ago there was no other way of building a health and wellness hyperlocal commerce marketplace other than setting up dark stores for various markets, stocking inventories, and arranging delivery boys for each location. This long process and need for huge upfront investment has deterred many aspiring enterprises from pivoting to this business model.

Be happy, as you have an alternative solution to skip this traditional approach of embracing a hyperlocal business model. Wondering how?

Through dealer/seller-powered location-based hyperlocal solutions for ONDC Network.

The ONDC Network-compliant Mystore Seller App offers a modern approach where you don’t need to invest in dark stores and inventory stockings. Instead, you can establish your health and wellness brand’s hyperlocal marketplace in a super easy way by leveraging the existing setup of your local dealers or vendors. You can partner with sellers in local markets and leverage their inventories and delivery boys to streamline instant deliveries and fulfilment of health products and medicines.

3. Comprehensive Seller Management Solutions 

Managing sellers across various local markets for your health and wellness enterprise can be challenging. To attract customers and solidify your brand’s presence in the hyperlocal ecommerce space, effective management of your sellers' operations is crucial.

Mystore offers comprehensive seller management solutions that enable you to easily onboard your seller partners from various local markets to the ONDC Network under your domain name. Each seller gets a unique dashboard where they can conveniently manage their catalogues, inventories, orders, fulfilment, and other business operations. You can monitor your sellers and their activities from a central admin panel. 

Moreover, you can create a unique look and feel for your hyperlocal stores by selecting themes from Mystore.

4. Complete Freedom to Set Your Rules and Manage Your Business

Taking your health and wellness brand to the hyperlocal ecommerce space where industry giants already have a solid presence is no mean feat.

This is where the ONDC Network’s open network algorithm is a savior. When you choose hyperlocal ecommerce on ONDC Network, you have the freedom to set your own rules and policies and make informed decisions to unlock the full potential of your healthcare brand. You only need to follow the ONDC Networks guidelines and ensure compliance with regulatory requirements, product quality, and stipulated delivery time. 

You have complete control over product pricing, shipping charges, discounts, return and refund policies, and more. This autonomy allows you to tailor your strategies and drive your hyperlocal health and wellness business toward growth and success.

5. On-Network Last-Mile Deliveries for Streamlined Fulfilment

Meeting diverse customer needs and fulfilling multiple orders at a time is crucial for large-scale businesses, especially when operating in a hyperlocal market. By pivoting to health and wellness hyperlocal ecommerce through ONDC Network, you can seamlessly handle your complex order requirements from various local markets using on-network last-mile logistics providers.  

Additionally, with the Mystore Seller App, you can integrate your hyperlocal health and wellness brand with your own off-network delivery partners or use your sellers' delivery staff and manage them using Mystore’s delivery boy management solutions. 

6. Comprehensive Grievance Management Solutions

Offering your customers a top-notch shopping experience on your health and wellness hyperlocal marketplace requires robust customer support solutions. Mystore offers a comprehensive ticketing system and grievance management integrated with the ONDC Network’s IGM framework to ensure effective support.

Additionally, the Mystore Seller App offers end-to-end operational support to build your hyperlocal ecommerce marketplace and onboard sellers from local markets to the ONDC Network. You'll receive assistance with managing customer queries and resolving logistics issues, allowing you to enter the hyperlocal market on equal footing with established players.

7. Brand Presence Across Multiple Channels 

Customers often visit various websites and apps before making a final purchase decision. New-age buyers expect businesses to have a presence across multiple channels and tend to show loyalty to those that are available on more than one sales channel. This trend leaves businesses with no choice but to create multiple touchpoints for their customers.

The hyperlocal ecommerce solutions for ONDC Network through Mystore provide your health and wellness brands with multiple touch points including a web presence, Android and iOS apps, and PWA hyperlocal stores. This ensures that you meet your customers wherever they choose to shop. Additionally, your brand will gain visibility across multiple buyer apps connected to the ONDC Network, unlocking new growth possibilities for your hyperlocal business. 

How to Begin Your Health and Wellness Brand’s Hyperlocal Transition with Mystore

Mystore’s user-friendly dashboard and turnkey hyperlocal commerce solutions make it easy to register your health and wellness brand on the ONDC Network, onboard sellers from various local markets, and meet customers' instant delivery needs.

With Mystore’s comprehensive dealer-powered hyperlocal solutions and flexible seller management solutions, you can seamlessly build a hyperlocal brand for health and wellness products.

Here is the stepwise process to start your brand’s hyperlocal journey on the ONDC Network:

• Go to the Mystore’s Seller Manager page
• Fill in the required details like company name, email address, phone number, business type, business requirements, etc
• Check the pricing page and choose the most suitable plan as per the requirements of your hyperlocal commerce business
• Partner with health and wellness sellers in various local markets and onboard them on the ONDC Network under your brand name
• Create a master catalogue by uploading the catalogues of your sellers 
• Use your seller’s delivery staff or use your own delivery boys for instant fulfilment
• Start getting orders from various geolocations
• Fulfill orders by routing the orders from the nearest seller to your customers’ location
• Receive payments weekly for all fulfilled and completed orders 

That’s all!

By following this simple step-by-step process, you can easily adopt hyperlocal ecommerce on ONDC Network and unlock the immense potential of your enterprise health and wellness brand.

Conclusion

With more customers opting to shop for wellness products from the comfort of their homes and expecting instant deliveries, pivoting to the hyperlocal commerce model for your health and wellness brand is a smart move to unlock new growth horizons.

Embracing health and wellness hyperlocal ecommerce through ONDC Network is the key to successfully establishing, managing, and growing your business in various local markets. With Mystore’s advanced hyperlocal solutions compliant with the ONDC Network, you can easily leverage the dealer-powered location-based hyperlocal setup for your brand, ensuring next-level convenience and instant deliveries to customers. Mystore gives your health and wellness brand the flexibility and hyperlocal ecommerce solutions for ONDC Network to manage your sellers efficiently and scale your operations seamlessly.

So, what are you waiting for? Catch the latest trend and start your health and wellness hyperlocal commerce journey on the ONDC Network.

Register on the Mystore Seller App and get started today.