How Logistics Partners of ONDC Network Can Grow Your D2C Business to Tier 3-4 Cities

Order fulfilment in tier 3 and tier 4 Indian cities is a barrier that most eCommerce businesses must overcome to achieve maximum customer satisfaction. As more D2C brands enter the fray through the ONDC network, companies that optimize their logistics will surely get a competitive edge and penetrate these untapped markets before their competitors.

In this article, we scrutinize the various challenges of last-mile delivery in Tier 3 cities and how partnering with ONDC network logistics can help alleviate these fulfilment barriers. Also, we understand the role of Mystore seller app in helping D2C enterprises completely transform their shipping capabilities by leveraging ONDC network logistics.

How ONDC network logistics helps grow D2C business in Tier 3-4 cities

For all the limitations mentioned above, it’s better to partner with a competent, reputable logistics provider who can fully optimize your last-mile delivery capabilities and help you enter new markets. Wondering how?

Firstly, efficient last-mile delivery ensures that the fulfilment partner takes the best route to fulfil orders - a necessary ingredient for growth in Tier 4 locations. Also, it can help maximize profits and expand market reach. Interested buyers will be attracted to D2C brands that offer fast, dependable delivery services, resulting in improved sales and higher revenues.

Businesses can now effectively target Tier 3 and 4 locations with the added convenience of last-mile delivery services; this opens up the opportunity to draw in more customers for even greater potential profits!

Here are the benefits of fulfilling Tier-3 orders via on-network delivery partners of ONDC network

Optimised customer experience through faster, more efficient delivery

Optimizing fulfillment processes with ONDC network logistics offers a range of benefits for your end customers. Firstly, a certified logistics partner helps alleviate any potential issues, such as shipment delays and returns processing bottlenecks, which may otherwise hinder your delivery speed and efficiency. By focusing on enhancing customer experience and brand loyalty through A+ logistics, D2C brands can bring better brand visibility across all Indian cities (including Tier 3 and below).

Reduce fulfilment-related costs in remote locations

The logistics partners of ONDC network can offer significant cost savings due to their high economy of scale. These providers are able to access bulk discounts on shipping rates that would otherwise not be available to brands adopting a self-fulfilment model. For larger order volumes, in particular, it’s far more cost-friendly to go with a trusted logistics player. Brands can thus utilize this money for other aspects of growing their business (i.e. marketing, product development, CX/catalogue management, etc.).

Embracing modern delivery methods for aggressive business expansion

Finding a specialized delivery partner that adopts the most in-trend technology when delivering ensures that your D2C brand avoids time-consuming manual processes that may hamper your delivery speed. Their expertise in automation and innovation will help brands ensure a data-driven fulfilment approach. This, in turn, will help businesses expand their reach into more pin codes.

Ensure minimum order failures and quality delivery standards

Nothing hampers your brand growth quite like an unhappy customer, and the biggest source for that is an unpleasant delivery experience. Once again, a full-service logistics partner can utilize their expertise and delivery networks to ensure minimum order failures and maintain A+ delivery standards. Also, professional logistics partners of ONDC network can also help optimize customers’ post-delivery experience through reverse logistics.

Being able to minimize order failures and effectively handle order returns is a must for D2C brands looking to tap into Tier 3 (and below) markets.

Generate valuable and insightful data in new markets by leveraging ONDC network logistics

Accessing customer data insights is key to enhancing your brand reputation in Tier-3 to Tier-4 cities. Many D2C brands never receive 100% visibility into their customer behavior when carrying out fulfillment via 3PL companies. However, with the Mystore seller app, DTC enterprises can gather crucial customer data and combine it with data from their ONDC network logistics partners and leverage it to further improve their product offerings. This helps them make the perfect first impression on their first-time buyers in new market locations.

All these logistics benefits collectively lead to a winning customer experience, thus helping your ONDC network-affiliated take the next leap into remote locations.

How Mystore Streamlines Last-Mile Logistics For D2C Brands

Leverage the ONDC network logistics along with off-network logistics integrations from Mystore seller app to build cost-effective and fast shipping solutions for your business.

Here’s a sneak peek into Mystore’s end-to-end logistics solution that helps D2C brands streamline their delivery approach and reach pan-India markets.

• Real-time order tracking: Customers want to track their order's progress and be updated on its latest whereabouts in real-time. Tier 4 buyers can easily track their orders via the Mystore buyer app.
• Partner with local, off-network delivery players: On-network logistics partners of ONDC network, like FedEx, are excellent for inter-state shipping. However, they may prove to be extremely costly for last-mile delivery in Tier 3 & 4 cities. Mystore seller app helps brands switch to off-network logistics that specialize in localized delivery. Choosing them for the final step of the delivery process is a smart business move.
• Schedule pickup: For convenient pickups, click the "schedule pick-up" button associated with the desired delivery provider and enter a date. This will allow you to easily schedule a pick-up with your selected on-network delivery provider.
• Print shipping labels: Print automatic shipping labels and invoices to ensure that your parcels arrive on time. Also, D2C brands can mark products as shipped/returned or refunded.
• Real-time visibility of received orders: Check out your Mystore admin panel for a full roll call of all the orders coming in from Tier 3 buyers via connected buyer apps. Now, you'll have control over everything!
• Shipment tracking: Update buyers exactly where your order is with the AWB number! All buyers gotta do is look up their order tracking number and get an instant update on its delivery status.

Conclusion

Thanks to their unmatched supply chain infrastructure and vast network of delivery fleets, partnering with certified logistics partners of ONDC network is a surefire way to grow your business to Tier 3 towns. With the Mystore seller app, D2C brands can also access cutting-edge eCommerce solutions to fully automate, align, and accelerate their shipping capabilities.

Need help finding your ideal fulfilment partner on the democratic platform? Check out Mystore and remove logistical barriers keeping you from reaching your true brand potential.