How Enterprise Cosmetics Brands Can Grow Their Reach By Selling On ONDC Network

With an expected market value of $ 20 bn by 2025, the Indian beauty and cosmetics industry is projected to capture 5% of the global cosmetics and personal care market (source:ibef.org). With such a promising growth trajectory, enterprise cosmetics brands in India need to gear up for market expansion and focus on increasing their customer base. 

If you are an enterprise cosmetics brand with a network of sellers and distributors, this is the right time to increase your brand's discoverability to emerging and untapped markets.  

The best way to achieve this is to build a strong digital presence for your large-scale business that too across various touchpoints. Providing multiple touchpoints for your brand to sell cosmetics online helps you connect with a broader audience and unlock new horizons for your business. 

If you own an enterprise cosmetics business or are planning to start a new cosmetic brand, this blog is for you. In this blog, we will unveil the benefits of having multiple sales channels for your business and provide a comprehensive guide to taking your large-scale cosmetics business online across various channels using ONDC Network’s comprehensive enterprise ecommerce solutions.

Which Businesses Qualify As Enterprise Cosmetics Brands

Large-scale cosmetics businesses that deal in production, distribution, and D2C sales of beauty and cosmetic products, have a widespread, strong market presence, and offer extensive product catalogs can be termed Enterprise cosmetics brands. 

Some real-life examples of such brands are Lakme, Loreal, Maybelline, etc. These brands have a global presence, extensive distribution networks, and generate substantial revenue by selling across multiple channels. In India, newcomers like Mamaearth, Plum, and Khadi Natural are also making significant strides by adopting the D2C e business models.

As consumer awareness about look and appearance grows, the demand for cosmetics products is increasing. Due to mobile phone penetration, internet connectivity, and availability of affordable products, India’s rural areas are also driving demand and creating a thriving market for cosmetics products. Going online offers immense opportunities for brands to tap into the vast untapped cosmetic market.

Why Enterprise Cosmetics Brands in India Should Establish a Robust Online Presence

Changing lifestyles, growing awareness, the availability of affordable cosmetic products, and the influence of Social Media have all fueled the potential of India’s cosmetic Industry. 

Here are some data-driven insights to help you decide why your cosmetics brand in India should go digital.

Cosmetics Market Trends

• $ 20 bn is the expected value of Indian cosmetic market share in 2025
• 25 % is the expected CAGR of the Indian cosmetic market from 2023 to 2028 
• $4.47 is the per-person revenue generated in the cosmetic industry in 2024
• 82% of the sales in the Cosmetics market in India will be attributed to Non-Luxury products

Source: ibef.org, statistics

The above stats show how the cosmetic market in India is growing rapidly.  

India is currently the world's fourth-largest beauty market and is poised to become the third-largest by revenue, after the United States and China. (source: Statista).

These encouraging numbers underline why your enterprise should build a strong multi channel presence. 

Seamlessly Transition Your Cosmetics D2C Brand to Digital Space with Mystore

In today's competitive digital landscape where many cosmetics sellers and brands have already established their business online, your brand also needs a digital presence at par with your competitors. 

Concerned about how to make the digital debut of your cosmetics brands in India? Not sure how to transition your distributors from offline selling to online selling? Does the upfront IT infrastructure development cost pose a barrier to your online foray? 

Put all your worries to rest, for you have a solution. 

Now you can easily establish your brand presence across multiple sales channels, that too without technical hassle and budget constraints.

Wondering how? 

Simply register your enterprise cosmetics brands and your distributors to the ONDC Network via Mystore. The ONDC-compliant enterprise ecommerce solutions from Mystore give you a ready-to-use set-up to sell cosmetics online to pan-India buyers.

Why Enterprise Cosmetics Brands Should Sell on ONDC Network 

Whether your enterprise cosmetic brand is yet to do its digital transition or you are already selling cosmetics online, choosing the ONDC Network to sell cosmetics online is a smart move. 

Wondering why switch to the ONDC Network?

Well, we have several compelling reasons to say this.

Joining the ONDC Network opens new sales opportunities for your enterprise cosmetics brand. The ONDC Network offers robust, customisable, and scalable ecommerce solutions to help you manage the complex business operations and diverse customer demands of your cosmetic brand. 

By offering built-in digital solutions, the ONDC Network increases the speed and scalability of your business and enables you to sell cosmetics online.

Here’s why you should sell cosmetics online through the revolutionary ONDC Network:

Pre-Built Digital Solutions to Sell Online 

Choosing the ONDC Network to sell cosmetics online is a great way to start your digital journey with less effort and time. The ONDC Network not only brings your cosmetics brand to the online space but also places it in competition with established enterprise cosmetics brands in India. 

Wondering how?

The ONDC Network offers a host of enterprise-grade digital solutions to establish your large-scale business online quickly and efficiently. You do not need to invest significant time and money in developing a website or app for your enterprise cosmetic brand. To sell on ONDC Network, you simply need to register your business on the ONDC Network through a compatible seller app.  Using ONDC Network enterprise apps like Mystore Seller App,  you can easily register your cosmetic brand on ONDC Network and onboard your entire distributor networks across multiple locations. 

A Vast Digital Ecosystem at Your Fingertips

The ONDC Network not only simplifies the online setup for your cosmetic brands and its distributors, but it offers even more. 

Taking it a step further, the ONDC Network provides a vast digital ecosystem at your fingertips. Wondering how? 

The open network’s vast digital ecosystem includes technical service providers, logistics providers, payment service providers, and seller network participants. Through the ONDC Network, your brand can access all the enterprise solutions needed to conduct business digitally in a seamless manner. Your distributors can easily connect to these service providers to manage their business operations effectively. You can connect your business with various logistics providers across multiple locations for streamlined delivery and payment gateways to offer customers flexible payment solutions. 

Easy Connectivity with all Possible Buyers Across the Country

Choosing the democratic ONDC Network to sell cosmetics online opens the door to new possibilities. The number of consumers in the beauty and cosmetics industry is skyrocketing, even in rural areas people are increasingly focused on their appearance due to growing exposure to social channels. This brings a golden opportunity to attract these customers to your beauty products and expand your customer base.

Wondering how to go about it? Simply by onboarding your sellers on the ONDC Network and start selling online. Built on open network protocols, the ONDC Network offers equal visibility to all registered sellers across various buyer apps. This means that customers across India can discover your beauty products (listed through any seller app) when they search for them.

Thus using the enterprise ecommerce solutions offered by your preferred seller app, you can connect to a broader audience without registering on multiple seller apps.  

Access to Business Insights to Make Future Decisions

Running a large-scale business successfully requires access to customer data and buying trends. It gives an in-depth view of your business performance and helps you make business decisions to maximise revenue. For instance, if you run an enterprise cosmetic brand, you must know which products among beauty care, skin care, hair care, etc are most ordered in specific regions,  which age groups prefer certain products, what new offerings could boost sales, etc. 

Selling on traditional marketplaces often limits access to customer insight, hindering your ability to make informed business decisions. Luckily you can sell on ONDC Network, which gives you complete insights into your beauty brand including product performance, customer preferences, marketing dynamics, etc. These in-depth analyses help your team to make strategic decisions to take your cosmetic brand in India to new heights.

Freedom to Make your Business Rules

Managing the vast requirements of your enterprise cosmetics brand and ensuring it is moving in the right direction requires control over your business. Imagine you are only allowed to sell your products online and get payments, but have no involvement in decision-making. what would happen? You could suddenly lose your customers,  and your business could break down. This is the risk you face when selling through traditional marketplaces, where you have limited control over rules and decisions.

The ONDC Network addresses this issue by providing a digital solution where enterprise businesses can not only sell their products but also manage their operations. When you choose the ONDC Network to establish your enterprise business online, you gain the ability to set your own business rules. You can conveniently onboard and manage your sellers, add, delete, or update catalogs, set pricing, discounts, and shipping charges, manage return refunds, etc. In simple terms, the ONDC Network is a digital setup where you can run your enterprise cosmetic business on your own terms.

Enjoy Fair and Inclusive Competition

Worried about competing with established and renowned brands in your niche? Well, not anymore with the ONDC Network. The ONDC Network offers a level playing field, giving enterprises of every size an equal opportunity to sell online and take their business to PAN India customers. 

Registering your enterprise cosmetic brand in India to the ONDC Network unlocks new growth opportunities to thrive in the digital space,  just like other cosmetic companies. 

And the best part is, that the ONDC Network enables you to carry forward your business reputation and credibility you built on the network when switching between seller apps. 

Comprehensive Logistics and Payment Solutions for Streamlined Fulfillment

Wondering how to manage a vast pool of orders for your large cosmetic brands with distributors in multiple cities?  No worries with the ONDC Network to watch your back.

The ONDC Network provides comprehensive shipping and fulfillment solutions. With the open network, you can use 20+ on-network intercity, intracity, and hyperlocal logistics partners to manage your large order requirements smoothly and efficiently. Your distributors can compare quotes from various logistics companies and choose the best options that offer the most favorable discounts and fastest deliveries.

Additionally,  various payment service providers are also integrated with the ONDC Network. You can seamlessly integrate your cosmetic business with these partners to offer flexible payment solutions for your customers. 

How Mystore’s advanced enterprise solutions ensure ONDC Network success for your Cosmetics brand 

Mystore Seller App offers a host of enterprise ecommerce solutions to conveniently register your enterprise cosmetics brand on the ONDC Network. Using Mystore, handling the complex requirements of your large-scale cosmetic business is made easy.  Mystore enterprise solutions are easy to use, robust, tailored, and scalable, enabling your sellers and distributors even with basic computer and mobile knowledge to easily manage their daily business operations on the ONDC Network. 

Here are Mystore’s enterprise features and tools to simplify online selling for your enterprise beauty and cosmetic brand:

Build ONDC Compliant Cosmetics Brand Store

If you are an enterprise cosmetic brand planning to enter the D2C market, Mystore offers you the best solution. With Mystore you can build an ONDC-complaint brand store and connect your own domain. Additionally, you receive a unique QR code that customers can use to easily access your store, enhancing user engagement and simplifying business promotion.

Built-In Mobile-First Technology

Future-proof your online cosmetic business by offering multiple sales channels to new-age buyers. The Mystore Seller App is built on a mobile-first principle, enabling you to build Android and iOS apps for your business at no additional cost. You can also build a PWA presence for your brand that looks, feels, and functional like mobile apps even on entry-level devices and low connectivity areas. 

Comprehensive Seller Management Solutions

Mystore Seller App offers end-to-end seller management solutions for enterprise companies. Using comprehensive seller management solutions from Mystore, you can easily manage your network of sellers on the ONDC Network, enabling them to conveniently sell cosmetics online to pan-India customers. 

Mystore offers a separate dashboard for each of your sellers and distributors to manage their business independently on the ONDC Network while giving you access to oversee your sellers from a central admin panel. You can easily manage your dealers, their inventories, orders, invoices, fulfillment, etc using Mystore’s seller manager feature.

Master Catalogue Management

Mystore offers a comprehensive master catalogue management feature to easily manage inventories and products for enterprise brands. Using built-in master catalogue management solutions, you can easily upload a master catalogue for your cosmetic brand with high-quality images and detailed product descriptions on the ONDC Network. Your distributors can seamlessly pick SKUs from the master catalogue to create their own catalogues and specify their inventory levels.

Supports Diverse Business Models

Mystore offers flexible and scalable enterprise solutions that support diverse business models. By choosing the Mystore Seller App to sell on ONDC Network you can experiment with diverse business models including  D2C, B2C, B2B, B2B2C, hyperlocal, or any other hybrid business model.

If you want to build multiple e-stores for your cosmetic brands on the ONDC Network, you can use Mystore’s multistore feature to build a location-based multistore, each with a unique look and feel, catalogues, discounts, etc.  Your distributors at multiple locations can easily manage inventories, catalogues, and fulfilment. 

Channel Migration

Mystore offers a simple migration feature for enterprise businesses that already have their business on marketplaces like Amazon, Shopify, Magento, WooCommerce, etc. 

If your enterprise cosmetic brand is pre-listed on these channels, you can use Mystore’s channel migration feature to easily import your catalogues to the ONDC Network from these channels. Integrating your business into the ONDC Network increases the discoverability of your cosmetic products to broader potential buyers. 

Offers Multilevel Security

Mystore is a secure digital selling platform certified with various security compliances. Mystore enterprise ecommerce platform is ISO-certified and offers multi-level security solutions for your cosmetics enterprise brand.  Mystore offers free SSL certification to protect your enterprise business on the ONDC Network from data breaches, malfunctioning, and other security issues. 

Mystore is a PCI-DSS-compliant app that secures transaction activities conducted for your business from unauthorised access, enabling you to offer a secure digital shopping experience for your customers. 

Easy-To-Use Flexible Solutions

Mystore is built on a next-gen technology stack (MEAN) and MACH architecture that offers next-level flexible solutions to enterprises on the ONDC Network. By choosing the Mystore Seller App to sell on ONDC Network, you can achieve next-level flexibility and scalability for your cosmetic brand.

Built on headless architecture with API first approach, you can easily implement multi-level customisation to your online business. You can customise your store’s look and feel on the ONDC Network to boost engagement.

Seamless Integrations

Built on decoupled headless architecture, the Mystore enterprise app enables you to integrate your beauty and cosmetic business with various third-party tools and software of your choice. You can enable your sellers and distributors to easily connect with their preferred software and service providers such as the logistics service provider, payment gateways, CRM, ERP, accounting software, etc of their choice while selling on the ONDC Network.  Your cosmetics products distributors can easily add or replace their integrated software as per their requirements and easily manage their sales to diverse customers on the ONDC Networks.

Built-in Marketing Tools

Marketing your enterprise cosmetics business online is essential to acquire visitors to your business.  When you connect your brand with Mystore, you can easily market your products to various channels without investing extra money. Mystore has built-in SEO features, a discount engine, and a powerful blog-engine, to help with your marketing. Using the custom notifications and discount engine feature of Mystore you connect better with your audience and convert them into regular buyers. 

How Enterprise Cosmetics Brands Can Join the ONDC Network and Sell Cosmetics Online

Enterprise cosmetics brands in India can easily connect to the ONDC Network, onboard their distributors, and sell to customers across India, all through the Mystore Seller App.

Here is how to go about it: 

• Go to the enterprise registration page of Mystore ie https://seller.mystore.in/en/seller/register 
• Create the business account for your cosmetics brand in India by filling in details like business name and GSTIN number
• Check the pricing page and choose the most suitable plan as per your requirements and growth plans
• Onboard the pan-India dealers of your brand to the Mystore Seller App to sell cosmetics online 
• Upload your brand’s master catalogs with high-quality images and product descriptions
• Enable your distributors to create their catalog from the master catalog and specify SKUs
• Start selling your cosmetics products to the pan-India market
• Use on-network or your preferred off-network logistics partners for streamlined delivery across multiple channels
• Deliver orders by routing deliveries from customers' nearby distributors
• Get payments in each settlement cycle every week for all fulfilled and completed orders 

These are the simple steps to join the ONDC Network and sell cosmetics online using the Mystore Seller App.

Conclusion

The rapid growth in the market value of the cosmetics industry has left enterprise cosmetics brands in India with no option but to establish a solid online presence. Having a strong online presence across multiple channels helps in reaching untapped markets and unlocking business opportunities like never before.

The ONDC Network offers built-in digital solutions for enterprise brands to sell cosmetics online to a broader audience. Using tailored, scalable, and robust enterprise solutions of India’s vast digital network, you can easily manage the complex business requirements of your large-scale business. 

To sell on ONDC Network conveniently, you need to register your business on a compatible ONDC Network seller app tailored for enterprise business. With advanced and enterprise-grade tools and features, the Mystore Seller App is an ideal app to register your enterprise cosmetic brand and onboard your distributor network. 

Ready to build (or switch) your digital presence through the ONDC Network? Register your business on the Mystore Seller App today.