How enterprise beauty and personal care brands in India can grow with ONDC Network

Did you know that beauty and personal care products saw a whopping 75% increase in orders in 2023 compared to the previous year? It's true! This segment is booming in the e-commerce world, and if you're an enterprise beauty and personal care brand, now's the time to get in on the action.

But why is going digital so crucial for your brand's success? 

Stay tuned, as in this blog we've got all the answers for you. We'll walk you through every reason why taking your beauty brand online is a game-changer. Plus, we'll dive deep into why selling on the ONDC network is the smart move for your enterprise beauty and personal care brand.

So, let's jump right in and explore the unlimited opportunities to sell beauty and personal care online. 

Why enterprise beauty and personal care brands in India should go digital 

The Beauty and personal care market in India is continuously achieving new heights of growth.

Let’s see some data-driven insights about the Beauty & Personal care market in India

• $31.51bn is the estimated value of the Indian Beauty & Personal care market in 2024
• $ 46.6 Billion will be the market value of the Beauty & Personal care brand by 2032

Source: Statista, IMARC Group

It's clear that the beauty and personal care industry in India is rapidly growing and there's never been a better time to be a part of it.

Some key factors driving Beauty and Personal care e-commerce are:

• Availability of diverse product range
• Increased demand for premium products
• Growth penetration of affordable smartphones and internet in remote areas
• An increasing number of e-commerce platforms
• Emergence of indigenous direct-to-customer (D2C) beauty brands
• The shift of customers' preferences from store to online buying

The demand for beauty products is booming in Tier II and Tier III cities, and they're actually displacing Tier I cities in the e-commerce game. In fact, about 6 out of every 10 items shipped in 2022 ended up in Tier II cities. Even demand coming from Tier III cities grew by a whopping 65 percent.

When it comes to repeat buyers, beauty and personal care products are leading here too with a repeat rate of 30%, followed closely by fashion at 28%. (Source:  (Economic Times)

These highly growing demands for Beauty and Personal care products from nationwide customers make it a necessity for enterprise beauty and personal care brands to establish their online presence in no time. 

Now's the perfect moment to establish your beauty and personal care business across multiple channels and tap into the nationwide market to unlock a new horizon of growth for your business.

Wondering how to go about it?

No worries, you can easily register your enterprise brand on the ONDC network and solidify the presence of your entire distributor network in the online space.

Wondering how?

Let’s see for yourself.

How enterprise beauty and personal care brands in India can grow their business with ONDC Network

Here are the compelling reasons for beauty and personal care brands to sell on ONDC network

Start with zero setup cost

Unlike those marketplaces that charge exorbitant subscription costs and hefty commissions just to list your products, the ONDC network completely changes the game. You can jump in without spending a rupee on setup.

When you register your enterprise beauty and personal care brands on the open network. You can onboard all your distributors, upload your catalog, and start selling, all at zero cost.

And guess what? ONDC network seller participants like Mystore, don't charge upfront costs either. You'll only have to pay a small transaction fee per order through the Mystore Seller app. 

Readymade enterprise ecommerce solutions

Running an enterprise beauty and personal care business online can be quite a challenging task.  Especially when you're dealing with a wide range of products spanning skincare, haircare, baby care, and more. Keeping everything organized and running smoothly is no small feat.

But here's the good news! The ONDC network has your back. The ONDC network offers a bunch of handy enterprise ecommerce solutions through its seller participants and makes it easy for you to get started in no time.

With Mystore's enterprise ecommerce solutions, you can establish your online presence, bring your distributors and sellers on board, manage your extensive product catalogs, inventory, and logistics, and start selling to customers all across India. It's like having everything you need right at your fingertips.

Complete Control over Business Rules

As the demand for beauty and personal care products is skyrocketing, the number of enterprise brands offering those products is also increasing.

if you want your beauty and personal care brand to stay ahead in this digital space,  you will have to take charge of your business. And that's where the ONDC network comes in.

Unlike the traditional marketplaces where you do not have control over your own business, you get complete control over your business on the ONDC network. From setting product prices and discounts to deciding shipping times and rates, you can make your own rules to take your enterprise business to new heights.

Nationwide Reach and Access to Pan-India Traffic

Selling beauty and personal care products on the ONDC network is not like selling in the closed-loop nature of monopolistic marketplaces. Instead, it is completely different.

The ONDC network is built on open network protocols so everyone can access everything. This means products listed on any seller app are visible to customers across all the buyer apps. Similarly, when buyers search for their products from any buyer app, they will get a list of that products from various seller apps. 

Thus, as a  BPC enterprise brand when you onboard your sellers on the ONDC network, they are discoverable to pan-India buyers. Their listed catalogs are accessible to buyers across multiple buyer apps. So, when you sell beauty and personal care online through the ONDC network, you can tap into previously untapped markets and increase your customer base across the country. 

Specialized Fulfillment Solutions

Wondering how to manage your shipment and delivery to a crowd of customers across multiple channels? 

Well, the ONDC network brings comprehensive solutions. As an enterprise beauty and personal care brand in India, you can choose from a host of logistics partners integrated into the ONDC network. So, when your dealers are busy selling on the ONDC network, they can tap into these on-network logistics solutions to make delivery a breeze. And the best part? You get discounted delivery services across tons of locations, making it super cost-effective and convenient to get your products into the hands of your customers. 

Mystore's advanced solutions for ONDC Network Success

Mystore enterprise ecommerce solutions offer a gamut of built-in tools and advanced features to make selling easy on the ONDC network. 

Many enterprise brands in the Beauty and Personal care industry are using Mystore’s selling solutions to widen their customer base across multiple channels. 

Here’s why you should also consider choosing the Mystore Seller app to engage, convert, and retain buyers. 

• Built on next-gen MEAN Stack technology and MACH architecture to provide end-to-end flexibility to BPC brands
• Multilingual admin panel that enables your sellers to sell on ONDC network in their preferred language
• Mobile admin apps to make it easy for you and your sellers to do business 24 hours
• Supports diverse business models like D2C, B2C, B2B,B2B2C, hyperlocal and other hybrid models
• Seamless channel integration for Amazon, Shopify, Magento, and Woocommerce sellers
• Omni channel brand visibility with Mystore’e web, app and PWA
• Integrated with Unicommerce, Increff, Vinculum, Easyecom, Browntape, etc. to provide complete ware house management, inventory management and fulfilment management solutions.
• Comprehensive grievance management and ticketing system integrated with ONDC network’s IGM framework
• Built-in master catalogue management feature to manage huge product catalogs with millions of SKUs for dealer networks spread across the country
• Seller-management feature to seamlessly manage seller/distributor network and their products, orders, invoices, payouts, etc from centralized access.
• Flexibility to use on-network or off-network logistics providers for streamlined delivery
• Mystore provides individual brand pages to  enterprise businesses and their sellers with unique QR codes

Selling your enterprise beauty and personal care products on ONDC network made easy

To sell beauty and personal care online through the ONDC network is a super easy process with the Mystore Seller App.

Using Mystore enterprise ecommerce solutions you can easily register your BPC brand and onboard your dealers on the ONDC network in a few easy steps.

You will need to have a valid business account and GSTIN number and you are all set to establish your entire business network online.

Here is the process to go about it:

• Go to the Mystore seller page at https://seller.mystore.in/en/seller/register 
• Create the seller account of your enterprise business by filling in details like contact number, business name, email ID, GSTIN number, and bank account details
• Onboard your sellers/distributor network to the Mystore Seller app with Zero setup cost
• Upload your master product catalog with high-quality images and descriptions
• Enable your sellers to create their catalogs and specify SKUs and inventory
• Start selling your products to customers across multiple buyers' app
• Use on-network or off-network logistics and shipping partners for streamlined order fulfillment
• Get payments for every fulfilled order in every week's settlement cycle

Here you go! 

Selling your enterprise beauty products is that easy with the Mystore enterprise app.

Conclusion

With robust digital solutions and pan-India visibility, the ONDC network offers unparalleled opportunities for Beauty and Personal care brands in India. With top enterprise companies joining the ONDC network, it's the right time for your Beauty and Personal care brand to be registered on the transformative network.

You can seamlessly integrate into the digital ecosystem and unlock new avenues for growth and success, by leveraging Mystore's advanced enterprise ecommerce solutions. Register your enterprise beauty brand on ONDC network's Mystore seller app to easily manage your vast pool of sellers and BPC products on the open network.

Want to unlock new avenues for growth and success for your enterprise Beauty and Personal care business in India?

Register on the Mystore Seller App right away.