How D2C ready to eat food brands can sell on ONDC Network

The D2C e-commerce in India has seen tremendous growth in the last few years. The Indian D2C market value is expected to reach the milestone of 100 billion USD by 2025.  After COVID-19, the demand for D2C ready-to-eat food brands has also surged.

This subsequently results in huge competition between D2C food brands. Small and new businesses in the D2C ready-to-eat industry are facing extreme challenges while competing with industry giants. and are unable to get enough exposure to their brands. 

Are you also running a D2C ready-to-eat brand and facing difficulties in reaching online customers?

Do you want to compete with big marketplaces and increase your D2C business growth to pan-India customers?

Sell on ONDC network

The ONDC network is the ultimate solution for every D2C food brand that wants to increase its business. The ONDC network or open network for digital commerce protocol is a government-backed initiative that provides a level playing field for businesses to sell their products without any favoritism.

Let’s learn about the ONDC network in depth.

How the ONDC Network is paving the way for equality in eCommerce

The ONDC network or the Open Network for Digital Commerce protocol is playing a significant role in paving the way for equality in eCommerce through various key initiatives and features:

• The ONDC network offers equal access to the market, levelling the playing field for businesses of all sizes
• It reduces entry barriers, enabling smaller sellers to easily sell in the eCommerce landscape
• The ONDC network's pan-India reach ensures underserved regions gain access to the eCommerce market
• The network prohibits discrimination, allowing sellers to define their own rules and strategies
• The ONDC network supports diverse product categories, fostering economic inclusivity across sectors
• The Open network prioritizes transparency, fair pricing, and democratic business practices
• The network empowers local sellers, benefiting employment and entrepreneurship
• ONDC network emphasizes data privacy and security, ensuring equal protection for all participants' information

The approach of the ONDC network fosters equality by providing a fair and inclusive platform for all participants. It reduces barriers, supports diversity, and empowers sellers of all sizes to sell on ONDC network on a level playing field. 

Advantages of ONDC Network for D2C ready-to-eat food brands

By listing products on the ONDC network, D2C ready-to-eat food brands enhance their product visibility and expand into previously untapped markets. Apart from this, D2C food brands gain the freedom to choose their tech solutions without any third-party interference. 

Here are the benefits of the ONDC network for D2C ready-to-eat food brands: 

1. Easy onboarding process

The ONDC network has a simple onboarding process.. Even a novice seller or a seller with very little technical expertise can onboard the ONDC network easily. The user-friendly interface of the ONDC network seller apps make it easy for D2C ready-to-eat food brands to sell on ONDC network.

2. Pan India reach

By joining the ONDC network, D2C ready-to-eat food brands gain access to a nationwide audience.  When D2C brands sell ready to eat food on ONDC network, it helps them expand their customer base to previously untapped regions and markets across India.

3. No tech investment required

D2C brands on the ONDC network can focus on their core business without the burden of developing and maintaining their own technology infrastructure. The ONDC network provides next-gen technology for sellers to sell ready to eat food on ONDC network.

4. Own business rules 

When a D2C food brands sell on ONDC network they are not restricted by any set of rules and policies. They are free to set their own business rules, pricing strategies, and product offerings. Due to this they offer great customization to sellers and have full control over their online presence and operations.

5. Experiment with products 

D2C ready-to-eat food brands can use the ONDC network as a testing ground to experiment with new products, flavors, or packaging, without the constraints imposed by third-party platforms.  It helps D2C brands to foster innovation and adaptation to changing consumer preferences.

6. On-network logistics partners

The ONDC network provides access to on-network logistics partners. The ONDC network has 20+ network participants that simplify the shipping and delivery process for D2C food brands and ensure efficient and reliable fulfillment for their customers. This integration reduces operational complexities and enhances the overall customer experience.

Leveraging ONDC Network for D2C Ready-to-Eat Food Brands

To harness the ONDC network and reach millions of buyers, D2C food brands require a user-friendly seller-side interface. The Mystore Seller app offers precisely that. Even novice eCommerce players can register on the open network by creating their account on the Mystore Seller app. Existing D2C businesses can effortlessly transition to the open network via Mystore's "ONDC network channel integration" solution.

Seamless channel integration through Mystore

Existing D2C ready-to-eat food brands on platforms like Shopify, Amazon, WooCommerce, or Magento can seamlessly integrate with the ONDC network using Mystore. This integration enables brands to tap into the democratic network to attract new buyers. Mystore's channel integration supports smooth catalog uploads from various platforms, helping brands showcase their offerings effectively.

Unleash your D2C brand's potential with Mystore

Empowered by ONDC network-connected seller apps like Mystore, D2C ready-to-eat food brands can swiftly establish a strong online presence on the open network. Mystore's seller app aids local retailers, SMBs, and D2C players in capitalizing on India's booming eCommerce market. Use adaptable tools to captivate your D2C audience, from setting prices to ensuring smooth deliveries – all at zero initial cost.

Follow these simple steps to register and sell ready to eat food on ONDC network using the Mystore Seller app:

1. Download the Mystore Seller App: Start by downloading the Mystore Seller app from your preferred app store and install it on your mobile device.
2. Create Your Account: Open the app and follow the registration process to create your seller account. You'll need to provide the necessary information such as your business name, GSTIN number, contact information, banking details, etc.
3. List Your Products: Once you create your account, you can start listing your products on the ONDC network. This involves adding detailed product descriptions, images, prices, and any other relevant information about your ready-to-eat food items.
4. Get Orders: As your products are listed on the ONDC network, potential customers will be able to browse and place orders for your ready-to-eat food products. You'll receive notifications of new orders through the Mystore Seller app.
5. Choose a Low-Cost Shipping Partner: After receiving orders, you can select a cost-effective shipping partner from the available options within the app. This choice is crucial for ensuring timely and affordable delivery to your customers. You can also switch between on-network and off-network delivery partners for better profit.
6. Get Your Payments: After the successful order fulfilment, you'll receive payments through the Mystore Seller app. Ensure that you have provided accurate banking details during the registration process to receive your earnings.

These steps simplify the process of registering on the ONDC network using the Mystore Seller app and allow D2C ready-to-eat food brands to quickly and efficiently start selling their products to a wider audience.

Conclusion

The Government-backed ONDC network is a game changer in the Indian e-commerce industry. A D2C food brand that wants to expand its reach to pan-Indian customers and quickly establish its business in a competitive digital landscape should register on the ONDC network to grow to new markets. 

Mystore is India’s leading marketplace connected to the ONDC network that provides an advanced and feature-rich interface for sellers to sell ready to eat food on ONDC network.  

Ready to sell on ONDC network? Register as a seller on the Mystore Seller app now.