How Can Grocery D2C Brands Nail Hyperlocal Commerce With ONDC Network

One of the biggest challenges of eCommerce from a D2C brand’s perspective is adopting “hyperlocal commerce”. For those unfamiliar with the concept, a “hyperlocal” model focuses on localised trading, where brands offer their goods and services in a specific geographical location.

For a small grocery D2C brand, using a hyperlocal marketplace model gives them the ability to deliver orders to a regional customer base without spending a fortune on warehousing or marketing.

Plus, with the recent launch of ONDC network - a groundbreaking digital initiative, adopting a hyperlocal strategy has become a real possibility for all Indian merchants, including Direct-2-Consumer stores.

This article teaches how a local grocery D2C brand can onboard the ONDC network train using a comprehensive eCommerce solution like the Mystore seller app. Also, we list five key reasons grocery stores should sell on ONDC network to deliver a winning shopping experience.

ONDC nework for Beginners: What does it all mean

Touted as the “UPI of the eCommerce market”, Open Network for Digital Commerce is a free-to-access platform that connects all stakeholders - buyers, sellers and logistics firms from different platforms under a single, unified network. Through this novel initiative, the central government aims to empower small, local businesses while simultaneously curbing the dominance of giants like Amazon and Flipkart. The end goal is to build a scalable and secure eCommerce infrastructure that promotes. 

Any grocery D2C brand can enlist on the open network via any ONDC network-complaint interface like the Mystore seller app and be immediately discoverable to potential buyers in all nooks and corners of the country. Buyers can also choose from a wider pool of merchants and transact via any compatible payment app.

For a successful hyperlocal presence, ONDC network-registered merchants can leverage Mystore - India's leading marketplace connected to ONDC network.

How Can D2C Brands Join the ONDC Network

The best part? All sellers, D2C enterprises, and service providers can participate on the open network via a compatible ONDC network seller app. For Mystore sellers, ONDC network registration becomes a quick and 3-step process.

Here’s what your grocery D2C brand needs to register and enlist products on the open network via Mystore:

1) A GSTIN number.

2) An active bank account.

3) Business details (brand name, location, etc.).

That’s it! No messy paperwork. No long waiting lines. Here’s how anyone can begin their selling journey on the network in 3 easy steps:

Step 1. Check out the Mystore seller registration page. 

Step 2. Fill out the registration form with general details (GSTIN, e-mail, etc.).

Step 3. Add grocery products (complete with product description, images, etc.) and start receiving orders.

Note: To enable hyperlocal delivery, merchants can go to Settings >> ‘Store Locations’ on the Mystore admin dashboard. Also, they can fulfill orders through a local network of logistics suppliers and delivery systems for reduced costs and faster delivery.

For existing D2C stores selling groceries through popular marketplaces (Amazon, Shopify, and WooCommerce), Mystore also offers its “channel migration” solutions for no extra cost.

Using simplified APIs to upload catalogs, add products, manage inventory, and set prices, merchants can focus on their core expertise and leave the store management to Mystore.

How ONDC network helps brands nail “Hyperlocal Commerce"

The ever-increasing popularity of “near me” orders has encouraged D2C brands to adopt hyperlocal commerce. With the new protocols for cataloging, search results, etc., the hyperlocal marketplace is about to get a considerable boost.

And by switching to the open network, brands can make the transition quick and painless. For instance, merchants won't have to pay high commissions to sell on ONDC network.

D2C stores can make their products discoverable in specific geographical locations based on demand and shipping costs. And the best part? You can completely switch your sales strategy and start catering to a nationwide customer base on the open network if your brand continues to grow in popularity.

Selling Groceries On the ONDC Network - Key benefits

If you’re planning to adopt a hyperlocal sales approach, your grocery D2C brand can significantly benefit from migrating to the open network. Here are some benefits of the revolutionary open network that will help online grocery brands -

# Infographics Title: “Counting The Various Pros of Selling Groceries Through ONDC Network”

• Increased audience reach
• Reduced customer acquisition costs
• Real-time visibility and 100% transparency
• Access localised warehousing options
• Get more options in logistics solutions
• Bringing an end to predatory malpractices
• Standardised operations 
• Convenience and confidentiality.

Conclusion

The “ONDC network hype” is real, and the journey has just begun! The GOI-led initiative has generated tremendous buzz, with hundreds of sellers on board and instantly generating better revenues.

With Mystore, merchants can go live and start selling on the open network in minutes! So, don’t wait. Let's make it easier for sellers to distribute their products to hyperlocal customers and create a winning shopping experience!