A complete guide to boost festive season orders on the ONDC Network

The season of celebrations is here, offering brands and retailers the best opportunity to unlock unprecedented growth and success.

With e-commerce projected to grow by at least 20% this festive season (Source: Redseer), sellers must strategise and plan effectively to engage, convert, and retain customers, ultimately boosting sales.

Wondering how to boost your orders this festive season?

Simply, sell on ONDC Network to give your brand all India exposure and polish your win with attractive deals and offers during the festive period.  

Looking for the best ways to boost festive season orders on the ONDC Network?

No worries!  In this blog, we'll explore proven strategies and tips to help you maximize your festive season orders on the ONDC Network.

Before begin, let’s explore how this festive season is expected to attract a huge number of customers and exceed previous sales records.

Festive Season Forecast India 2024

Excited to witness huge sales this festive season or are you skeptical if the festive season would generate enough sales?

Let’s see some insights and help you make up your mind.

• 900+ Million Rupees  was the GMV of e-commerce during the festive season 2023
• 20% is the expected increase in GMV during the festive season 2024  in comparison to the previous year

Source: Statista 

With such a significant growth in consumer spending, sellers need to take advantage of this and maximize their business revenue. By aligning your sales strategies with anticipated growth and choosing the best ONDC Network Seller App to sell your products, you can effectively attract and convert more customers, ensuring a successful festive season.

How ONDC Network Transforms Sellers' Digital Journey

The ONDC Network, or Open Network for Digital Commerce is a revolutionary set-up that connects sellers with a vast and diverse customer base. It empowers sellers of every size and scale to showcase and sell their products to millions of potential buyers across India. 

Backed by the government of India, the democratic ONDC Network makes it easy for individual sellers to establish their brand identity in the digital landscape. Sellers can seamlessly register on the ONDC Network and sell products to pan India customers via any ONDC Network-connected seller app (Mystore Seller App, Paytm, Pincode, etc.). 

The ONDC Network eliminates all the issues faced by sellers while selling on traditional marketplaces and enables sellers to do business online on a level playing field.

Here are some key ways in which the ONDC Network is transforming the way sellers operate in the digital space:

• Easy onboarding with zero or minimal upfront cost based on the seller app chosen
• Opportunity to do business in a neutral and unified network
• Increased discoverability to pan-India buyers
• Minimal commission as compared to platform-centric marketplaces
• Freedom to do business on their own terms
• Access to customer analytics, to help make strategic decisions

 Let's look into the strategies that can significantly enhance the seller’s visibility and boost orders on the ONDC Network during the festive season.

Tips to Boost Orders on the ONDC Network during the Festive Season

Buyers eagerly wait to grab exclusive festive sales and deals. They wishlist products ahead of time to buy in festive offers. To attract buyers to buy from your store during the festival season, you need to plan in advance. 

Here are some tips that help you to boost orders  on the ONDC Network during the festive season:

1. Plan Dates and Deals in Advance

Advance planning is crucial for festive storm success. Decide on the start and end dates of your festive promotions and ensure your inventory, and resources are ready to meet the increased demand. 

2. Make Product Images and Descriptions Conversion-Oriented

High-quality images and compelling product descriptions are essential. Use professional images and write descriptions that not only describe the product but also highlight its benefits and how it can enhance the festive period experience.

3. Clearly Display Your Offers

Customers should instantly recognize your festive offers. Use clear and bold banners or labels on your product listings such as "exclusive festive deals," "up to 50% discount," or "festive season sales." This grabs the shopper's attention and encourages them to explore further.

4. Leverage Social Media to Create Buzz

Use social media platforms like Facebook, Instagram, Twitter, etc. to create excitement around your festive offers. Share visually appealing posts, run contests, and engage with your audience. Social media can help generate buzz and drive traffic to your store on the ONDC Network.

5. Optimize for SEO

Implement search engine optimization (SEO) techniques to ensure your products are discoverable on the ONDC Network. Use relevant keywords in your product titles, descriptions, and tags. This will improve your product’s visibility in search results.

6. Optimize Product Listings

Detailed and visually appealing product listings are more likely to convert. Include all relevant information, such as product specifications, size, color options, and any unique selling points. Make sure to prominently highlight festive season discounts and offers.

7. Inventory Management

Maintain a close watch on your inventory levels. Stock popular festive items in sufficient quantities to meet the increased demand. Running out of stock during the festive season can lead to missed sales opportunities and customer dissatisfaction.

8. Festive Packaging

Create festive-themed packaging to attract customers and enhance their shopping experience.

9. Timely Shipping

Deliver orders promptly to meet customer expectations, gain a competitive edge, foster customer loyalty, and ensure positive reviews. Offer expedited shipping options for last-minute shoppers.

10. Customer Support

Provide efficient and responsive customer support to resolve issues quickly, retain customers, and generate positive word-of-mouth interest in your brand.

Why Choose Mystore to Sell on ONDC Network this Festive Season

Mystore is India’s leading marketplace connected to the ONDC Network. Mystore’s out-of-the-box features make it an ideal choice for sellers looking to make the most of the ONDC Network during the festive period.

Have a look at the outstanding features of the Mystore Seller App:

1. Feature-Rich Admin Panel

Mystore offers a feature-rich admin panel where sellers can manage their orders, invoices, logistics, returns and refund, etc. The super-rich admin panel makes it quite easy for sellers to register and sell products on the ONDC Network. Even a novice seller can create their online presence and manage their business effectively on the ONDC Network using Mystore.

2. Seller Page

Mystore enables sellers to seamlessly create their own seller page and get a unique QR code to sell on ONDC Network. This feature of Mystore helps sellers make it easy for their repeat customers to find their favorite sellers. Having a unique seller page makes it easy for buyers to visit their preferred sellers again and again and buy from them. It substantially helps sellers retain their customers by presenting them with exclusive offers and personalized deals  frequently

3. Logistics Integration

ONDC Neywork has 20+ on-network logistic partners including DTDC,  FedEx, Dunzo, etc. Sellers can easily choose on-network logistic partners to deliver the orders in the stipulated time period. When they choose to sell on ONDC Network through the Mystore App, they can also integrate their preferred off-network logistics providers and use their service. With Mystore , sellers can seamlessly switch between on-network and off-network logistic services to optimize their shipping costs as well as streamline order fulfillment.

4. Analytics and Insights

Mystore Seller App gives complete access to customer data and buying trends to sellers. Sellers can gain valuable insights into customer behavior and sales trends to make informed business decisions. 

4. Multi-Level Security

Mystore is a PCI-DSS-compliant app that offers transaction security to sellers (as well as buyers). The sellers' data is completely secure on Mystore. The Mystore Seller App is also certified with various security compliances, ensuring multi-level security, blocking unauthorized access, and full protection against DDoS and other attacks.

5. Customer Support

Mystore provides excellent customer support, helping sellers navigate challenges. Mystore offers a comprehensive grievance management and ticketing system integrated with ONDC Network’s IGM framework to manage customers effectively. Moreover, Mystore has its own customer support team which is available to help sellers in case of any queries, questions, or if they are facing any issues.

6. Integration Support

Built on decoupled headless architecture, Mystore offers integration capabilities to enterprise brands. Enterprise brands opting for Mystore subscription plan can integrate their business with various third-party software and service providers, to boost sales during this festive season. They can integrate ERP software, accounting, and logistics providers of their choice to streamline their business processes on the ONDC Network.

7. Omnichannel Presence

By onboarding their business on the Mystore Seller App, brands can automatically gain visibility across Mystore Buyer App and other buyer apps connected to the ONDC Network.  Additionally, Mystore offers a multichannel presence across the Mystore Buyer App, website, and PWA.

8. Channel Migration

Mystore provides seamless channel migration for sellers already using marketplaces like Amazon. These sellers can effortlessly import their catalogs from their current platforms(Shopify, WooCommerce, Magento) to the ONDC Network, enhancing their products' visibility to a larger customer base.

With the advanced selling solutions offered by the Mystore Seller App, you can seamlessly fast-track your business on the ONDC Network, ensuring you're well-prepared for the upcoming festive season.

Easy Steps to Sell on ONDC Network and be Festive-Season Ready 

Using Mystore’s seller-friendly interface and comprehensive features, selling on ONDC Network and making it align for the festive season is quite easy. 

Here are the steps wise process you need to follow to sell on ONDC Network and ensure maximum festive season sales: 

• Go to Mystore’s seller page
• Create your business profile by filling in details like mobile number, email ID, bank account number, GSTIN number, etc
• Start your seller journey after verification
• Upload your catalogues with high-quality images and descriptions
• Provide details about pricing, discounts, shipping charges, delivery time, etc
• Start getting orders from PAN-India buyers
• Choose from 20+ on-network logistics providers or your preferred off-network delivery partners to streamline order fulfilment
• Complete order fulfilment within the stipulated time period
• Receive payments for every fulfilled order in every week’s settlement cycle

That’s all!

Selling on the ONDC Network is that easy. Using these simple steps on the Mystore Seller App, you can establish your brand’s online presence, automate your business operations, and optimize your business to maximise your festive season sales and revenue.

Conclusion

With customers being 10 times more active during the festive season and eager to buy their desired products, the 2024 festive season presents a golden opportunity to maximise your sales.  Join the ONDC Network and showcase your business to PAN India customers to not miss out on any potential customers. 

By leveraging the powerful features of Mystore and implementing effective strategies, you can significantly boost your festive orders on the ONDC Network. 

Don’t miss out on this opportunity. Maximize your festive season orders and revenue on the ONDC Network. 

Register on the Mystore Seller App now.