7 ways to maximise festive season fashion and apparel sales on the ONDC network

Going online is the best way to attract an audience outside your reach and the festive season is the best time to convert most of them to your customers. 

The most sought-after items during the festive season are from the fashion industry. The total value of the Indian fashion ecommerce market is US$9,283.1 million and It holds a 16.1 % share of the total e-commerce market in India. 

The sellers who want to give a boost to their fashion and apparel business, the festival season is a golden opportunity for them. If you are a fashion and apparel seller this is the time to make smart strategies and maximize your profit.  

Looking for the best ways to maximize fashion and apparel sales this festive season?

Sell on ONDC network to give your business nationwide discoverability and attract all India customers for the festive deals you are planning to offer.

Wondering how to align your fashion and apparel business on the ONDC network for record-breaking sales? 

Look no further.

In this blog, we've compiled 7 ways to maximize festive season fashion and apparel sales on the ONDC network.

7 ways to maximize festive season fashion and apparel sales on the ONDC network

The festival season brings a ton of opportunities for fashion and apparel businesses. By increasing the exposure of your fashion brand to pan-India customers, the ONDC network brings opportunities to do record-breaking sales online. 

Here are the 7 ways using which you can boost sales, and create a memorable shopping experience for your customers on the ONDC network.

Plan Deals in Advance

For a successful sales strategy, it is crucial to plan your festive deals in advance. Ensure that you have enough stock of trending fashion and apparel items. Due to increased festive demand, plan carefully to ensure marketing materials, logistics, etc are well prepared. 

Benefits

• Avoid last-minute stress of planning for festive season
• Have enough time to stock up your stock to fulfill customers’ demand

Create eye-catching product Listings

As they say, the first impression is the last impression. Make sure to have an engaging and appealing product listing. Use high-quality images of your products with detailed descriptions. Also, don’t forget to mention vendor details. Highlight the deals and discounts you offer on the products. Use keywords related to festive seasons in the product description, title, etc. 

Benefits

• Boost customers’ attention
• Maximize the chances for CTR (Click-through Rate) and conversions
• Provide user-friendly content for a clear understanding of your festive season offerings

Offer exclusive festive collections

To drive customer engagement, offer festive collections to buyers. You can offer limited-edition clothing items, curated bundles, themed outfits, etc. 

• Create excitement among buyers
• Encourage visitors for repeat purchases

Implement festive season discounts and promotions

Offer festive discounts and promotions for shoppers waiting for good festive season deals.  Offer flash sales to maximize festive orders for fashion and apparel sales. Provide exclusive coupons, free shipping, buy-one-get-one offers etc. Highlight these promotions on your product listing to elevate customers' attention waiting for festive deals.

Benefits

• Attract price-conscious customers
• Maximize sales volume during the festive season
• Boost customer loyalty through festive deals and offers

Leverage Social Media

Social Media platforms like Facebook, Instagram, and Twitter are powerful tools to maximize festive season orders on fashion and apparel items. Do regular posting about your festive deals, discounts, coupons, etc. Share attractive posts to engage with your audience 

Benefits

• Increase your business reach to a wider customer base
• Strengthen credibility and trust among buyers

Provide Excellent Customer Service

Make sure to provide exceptional customer service. Solving customer queries and complaints is a key to retaining customers.

Benefits

• Boost customer loyalty and increase repeat customers
• Increase satisfaction among customers
• Increase the word-of-mouth interest in your fashion and apparel  brand

Analyze and Optimize Your Sales Data

Leverage customer data provided on the ONDC network to understand customer preferences. Carefully analyze which fashion items are selling the best and which marketing strategies are working effectively. Use customer data to refine your marketing efforts and product offerings for the next festive season. 

Benefits

• Gain insights into customer behavior and preferences
• Identify products that are performing well
• Identify the areas for improvement for informed decision

Why sell on Mystore Seller App to maximize festive season fashion and apparel sales 

Maximizing festive season fashion and apparel sales on the ONDC network becomes hassle-free and efficient with the powerful features of the Mystore Seller App.

Sell on ONDC network using the Mystore Seller app for the following reasons:

• Wide audience reach: Tap into a vast and diverse customer base within the ONDC network.
• User-friendly interface: Easily manage product listings, orders, and promotions with an intuitive Mystore Seller app.
• Multilingual admin panel: Sellers can easily manage their business and sell on ONDC network in their preferred language between English, Hindi, and Kannada.
• Analytics and Insights: Sellers can access valuable data to refine their marketing strategies and product offerings.
• Logistics flexibility:  To optimize shipping costs sellers can seamlessly choose from on-network logistics partners or they can go with their preferred off-network logistics.

Conclusion

80% of online shoppers wait for attractive festive deals to buy clothes, accessories and other fashion products online. So, it's an opportunity for all sellers to plan ahead of time to not lose out to any of their customers.

Sell on ONDC network to increase the chances of reaching out to all the customers across the country waiting for attractive deals you are planning to offer.   

Maximize the ROI of your fashion and apparel business this festive season.

 Register on the ONDC network using the Mystore Seller app.