7 Tips to Boost ONDC Network Conversions

Congratulations. You have successfully onboarded the ONDC Network and are now ready to make a mark on your target audience. But where to start? And, more importantly, how to ensure steady order flow via ONDC Network?

Mystore Seller App demystifies the secret to boosting your eCommerce conversion rates on the ONDC Network by pitching these 7 easy-to-follow tips.

Before starting, let's discuss what the ONDC Network is and how it benefits sellers of every size and scale.

The ONDC Network in a Nutshell

The ONDC Network or the Open Network for Digital Commerce is a huge initiative to reshape the digital landscape in India by creating a level playing field for every Indian seller. This novel initiative is backed by the government of India and empowers small and micro businesses to make their presence in mainstream ecommerce. 

The ONDC Network brings an open, democratic, and non-discriminatory e-commerce setup where any seller can connect to every buyer and vice-versa and do business transactions. With ONDC Network sellers no longer depend on the marketplaces for online sales. Thus they are not bound to follow any rules and policies imposed by marketplace giants and they do not have to pay huge commission amounts for every order. 

When a seller registers on the ONDC Network, they can have full control of their business from order management to return, refund, cancellation, etc. Also, logistics partners on the open network help sellers expand their delivery capabilities.

So, whether you are a startup, SME, small retailer, D2C seller, Social sector seller, artisan, craftsman, manufacturer, etc, you can easily sell on ONDC Network to customers thousands of miles away. 

Benefits of joining the ONDC Network as a seller: 

• Onboarding on the ONDC Network is an easy and hassle-free process
• A fraction of commission as compared to traditional marketplaces
• Products are discoverable across all the ONDC-network connected buyer app
• Easy transfer of reputation when sellers switch from one ONDC Network seller app to another
• Sellers are free to do business on their own terms
• Access to customers' critical data to make informed decisions
• On-network logistic partners to hassle-free order fulfillment

Let's explore the tips to boost the conversion rate for your business on the ONDC Network.

Boost ONDC Network Conversions With These 7 Pro Tips

From detailed product images to targeted competitor analysis, there are several techniques an ONDC Network-based brand can adopt to reinvigorate its conversion rates. Mystore Seller App lists the 7 pro tips to help you up your lead conversions and scale growth on the democratic network: 

1. Create Product Descriptions That Sell

Your product description tells the story about what your product is and why it's worth purchasing. However, not many merchants that sell on ONDC realise that optimising their product pages with engaging and detailed descriptions can also be an effective tool for driving conversions. So, what's the secret to creating an optimal product description?

Firstly, adding clear, high-quality images to product descriptions is a must! Then, conducting keyword research and adding them will further boost your search visibility across all ONDC Network buyer apps. Finally, a compelling CTA will encourage buyers to visit your store and buy. 

2. Lure Customers with Competitive Pricing and Discounts

Without competitive pricing, merchants could be pricing too high and losing customers or pricing too low and losing profits. A competent pricing strategy is a win-win for all and leaves a positive impression on your customers. Economical pricing and discount to top it is perhaps the most effective short-term strategy to boost conversions.

Moreover, offering discounts help brands retain existing customers, mobilise unsold catalogues, and promote new product launches. But how can brands afford to sell products for a discount? One way to do that is by partnering with on-network ONDC Network logistics providers, which can help reduce the cost of packaging, warehousing, distribution, shipping, etc., and merchants can use that to sell their products at a discounted price. 

3. Keep a Tab on Your Competitors

Going back to the previous point, how will you ensure your price is competitive? Simple. Take a look at your competitors and compare their prices, quality, and profit margins with yours. Remember that finding your competition's strengths and weaknesses will help you fine-tune your approach and develop a unique selling proposition.

Learning from your fellow brand's customer journey will ensure you give your target audience what they couldn't.

4. Streamline Deliveries Through On-Network and Off Network Logistics Providers

The quicker, safer, and cheaper the delivery, the greater the likelihood of conversion. In an era where most buyers expect same-day delivery, accurate estimates, and real-time tracking, your logistics must be on point to retain your customer's business. Sounds tricky, right?

Not when you have access to a pool of industry-leading, on-network logistics providers on ONDC. Mystore vendors can leverage on-network ONDC logistics to completely streamline their entire supply chain. With just a tap of a button, vendors can switch to on-network fulfilment and add their preferred off-network logistics providers to deliver in hyperlocal areas.

5. Analyse Key Customer and Product Data

Leveraging Customer analytics can directly bump your conversions as it opens various insights into your customers' preferences, grievances, and behaviour. Not only that, implementing customer and product data into decision-making can help sellers improve their marketing strategy, sales, risk management, and profits.

Unlike monopolistic marketplaces, ONDC Network promotes 100% transparency, meaning sellers can directly access critical customer data and access it on their Mystore admin dashboard. Hence, merchants can analyse customer reports and use key data points to strategize business growth and offer better product visibility across various buyer apps, including the Mystore Buyer App.

6. Experiment with New Product Mixes

Countless brands have been able to improve their AOV, lead capture, and overall conversion rate by launching new product mixes. With ONDC, merchants can successfully launch new products to the most appropriate buyer+market groups. Through customer analytics, businesses are statistically better placed to maximise their customer reach.

Customer insights help identify customer acceptance/satisfaction with newly launched products. Through the collected data, businesses can use new products to derive better conversions. Also, merchants can leverage ONDC logistics to swiftly introduce new product mixes into the target markets and unlock more lucrative growth opportunities.

How Enterprise Companies can Boost their Conversion Rates on the ONDC Network

If you are an enterprise brand with a dealer network PAN India, you can easily add new sales channels and increase your brand visibility in previously untapped markets. The ONDC Network enterprise ecommerce solutions from the Mystore Seller App offer a gamut of tools and features to automate and streamline your complex business processes online.

Whether you're looking to establish your brand online or enhance your existing digital presence, the ONDC Network can boost your conversions in both scenarios.

The ONDC Network Compliant Mystore Seller App offers comprehensive seller manager solutions, enabling you to onboard all your dealers onto the ONDC Network and increase their visibility across multiple channels. Mystore's seller manager solutions offer a separate and easy-to-use dashboard for all your distributors,  ensuring that even dealers with basic mobile and computer skills can effortlessly manage products, inventories, orders, and other business operations. You can oversee and manage all seller activities through a central admin panel.

For your multiple stores in various cities, you can create a unique look and feel for each store by choosing unique themes from the Mystore theme library. Mystore also offers robust marketing tools including a powerful discount engine, blog -engine, and an SEO-friendly platform, to market your enterprise business and enhance its Google ranking. Built on a decoupled headless architecture, Mystore facilitates seamless integration. You can easily integrate your business with various third-party software and service providers of your choice like ERP solutions, accounting software, payment gateways, logistics providers, and more to automate and streamline your large business requirements. 

Why Choose Mystore Buyer App to Accelerate Your Business Growth on ONDC Network

The Mystore Seller App is a leading ONDC Network-connected marketplace that offers out-of-the-box features for sellers to sell on ONDC Network. When you list your products on the Mystore Seller App, your product catalogues will be discoverable on the Mystore Buyer App and all other buyer apps connected to the ONDC Network.

Mystore Seller App streamlines the selling process on the open network with a gamut of features, which are:

1. Easy Onboarding with a Fraction of the Cost

When you sell on the ONDC Network using the Mystore Seller App, you only need to pay a fraction of the upfront cost and commission as compared to traditional marketplaces. You only need a valid business name and GSTIN number to register on the open network through Mystore.  

You can easily register, get verified, and start selling with a minimal commission per order. 

2. Get Your Own Seller Page

On Mystore, you can create your own seller page where you can list all your products. When a customer visits your seller page, all your product catalogues will be displayed. It helps to get undivided customer attention and increase your conversion rate.  

3. User-Friendly Admin Dashboard

Mystore offers a user-friendly admin dashboard, that enables sellers to easily manage their business on the ONDC Network. Even if you do not have technical skills or have basic computer/mobile knowledge, you can easily run your digital store on Mystore. 

4. Seller Dashboard

With the Mystore Seller App, you can’t just onboard your sellers but enable them to manage their business independently. Mystore offers individual seller pages for each vendor, allowing them to easily upload catalogues, manage inventories and products, handle fulfilment, and other business operations. Meanwhile, you can overview your vendor’s daily activities and manage them effectively from the central admin panel. 

5. Master Catalog Management

Mystore's master catalogue management enables enterprises to streamline and oversee the entire product catalogues of vendors. You can add, delete, and update product listings from multiple sellers efficiently and manage catalogues effectively.

6. Downloadable PDF Catalog 

Effortlessly download, customize and share your catalog on online and offline channels using Mystore's downloadable PDF catalog solutions. Download your catalogs in PDF form with clickable links and share them across your digital sales channel to boost engagement and conversions across all touchpoints like mail, WhatsApp, or any other new age touchpoint.

7. Variety of QR codes

You can make buying faster and easier with unique QR codes provided by Mystore. With Mystore, you can offer a variety of QR codes including product-based QR codes, vendor-based QR codes, and brand-based QR codes for seamless browsing. Enhancing the buying experience with these QR codes and making it easy for your customers to land exactly on their desired product or vendor pages.

8. AI-Product description

Enhance your product pages with SEO-optimized and conversion-oriented descriptions with Mystore's built-in commerce AI tool. Simply upload product images to your Mystore Seller App’s admin, and auto-fetch complete product details like product title, description, etc in seconds. 

9. Security

The Mystore Seller App is built with the latest technology on the PCI-DSS-compliant platform. It ensures complete security and transparency for businesses and customers. Mystore is also certified with other security certifications to offer multi-level security and full protection against DDoS and other attacks.

10. On-Network And Off Network Logistics Partners

You can easily connect to on-network logistic partners of the ONDC Network and calculate their rates in real time for convenient delivery and increased profit. Subsequently, you can also choose your preferred off-network logistics or switch between on and off-network logistics partners to increase the conversion

The Step-Wise Process to Sell on ONDC Network

Here is the stepwise process to sell on ONDC Network using Mystore:

• Go to the Mystore’s Seller page
• Fill in required details like business name, business type, business requirements, email address, mobile number, etc
• Check the pricing page and choose your most suitable plan
• Onboard your vendors to the ONDC Network
• Create a master catalogue by uploading the entire catalaog of your vendors
• Your products will be visible across all ONDC Network buyer apps
• Start selling to customers across India
• Fulfill orders by routing the orders from the nearest seller to your customers’ location
• Use on-network or preferred off-network logistics partners for hassle-free and timely delivery
• Receive payment on each week’s settlement cycle in your added bank account

That’s all! Using these simple steps you can easily sell your products on ONDC Network and compete with your competitors on equal footing.  

You can easily check the details about your catalogues, inventories, orders, etc in your Mystore’s admin dashboard.

Conclusion

Boosting conversions on the ONDC Network is within your reach with the right strategies and tools. By implementing these 7 pro tips you can effectively enhance your brand's presence and performance. The Mystore Seller App is designed to support you every step of the way, offering robust features to streamline your eCommerce operations and maximize your growth potential.

Whether you are an enterprise or a small business, Mystore's robust features and tools help your business succeed in the dynamic digital space. 

Ready to take your business to the next level of success? 

Register on the Mystore Seller App today.