7 Reasons Why Your Kitchen Appliances Business Should Sell on ONDC Network

The online kitchen appliances market in India has experienced a significant transformation in recent years. From compact hand blenders and mixer grinders to heavy-duty dishwashers, food processors, and microwave ovens, every possible kitchen essential is now easily available online. Customers, too, have shown a clear preference for online shopping, shifting away from traditional brick-and-mortar stores.

According to a report by the IMARC Group, the Indian kitchen appliances market is projected to reach $11.4 billion by 2032, growing at a CAGR of 8.17% between 2024 and 2032.

These impressive figures highlight the immense potential of this market. However, for new players aiming to make a mark in the Indian kitchen appliances industry, the path is anything but easy.

Standardising and modernising your business to compete on equal footing with established kitchen appliance brands is challenging, often demanding significant investments of time, money, and resources.

But here’s the twist—what if we told you there’s an easier way?

What if you could not only set up your online marketplace for kitchen appliances effortlessly but also showcase your brand across multiple channels?

Sounds too good to be true? 

Well, it’s entirely possible when you choose to sell on ONDC Network.

By joining the ONDC Network, you don’t just take your business online—you unlock unparalleled growth opportunities for your brand.

Let’s see how the government-backed ONDC Network can be a game-changer for your kitchen appliances business and why choosing the ONDC Network is the key to competing head-to-head with established brands, growing your customer base, and embarking on your success journey.

7 Reasons Why Your Kitchen Appliances Business Should Sell on ONDC Network

Here are 7 compelling reasons how the ONDC Network can revolutionize your kitchen appliances business and help you sell kitchen appliances online:

1. No Need to Invest in Building a Separate Website or App

Selling kitchen appliances online used to mean investing time and resources into building a fully functional website or app—a daunting task just a few years ago. But with the launch of the government-backed ONDC Network, the game has completely changed.

The Open Network for Digital Commerce or the ONDC Network eliminates the need to create a website or app from scratch. Instead, it allows you to quickly set up your business online and start selling in no time.

With ONDC Network, you gain access to 360-degree digital solutions that bring together everything you need under one roof—seller network participants, buyer network participants, logistics providers, payment service providers, and other essential services.

For instance, you can choose the Mystore Seller App that offers an easy-to-handle seller-interface and vendor dashboard to easily manage every aspect of your business. From onboarding sellers to uploading catalogues, to managing orders and inventories, fulfilment, and invoices, you can easily manage all from your separate dashboard. 

2. Whatever Your Business Size You Can Join the ONDC Network

Whether you are a small retailer or a large business dealing in kitchen appliances, you can easily join the ONDC Network to grow your reach. The ONDC Network is open for all sizes of businesses, the only requirement is you have a business and a list of products and you are eligible to sell on ONDC Network. This inclusivity ensures that you have access to the same tools and opportunities as bigger players in the market.

3. Reach Customers Across Multiple Channels

In today’s competitive market, reaching customers across multiple channels is no longer optional—it's essential. If your kitchen appliances business is not available on 4-6 different channels, you risk losing your customers to your competitors. 

The ONDC Network makes it easy to diversify your sales channels and connect with a broader audience. Registering your business on the ONDC Network through any ONDC Network-compliant seller app increases your brand’s visibility across multiple buyer apps.

Additionally, when you choose the Mystore Seller App to sell on ONDC Network, you can establish a strong mobile presence and even a PWA to take your business to audiences in low internet connectivity areas. 

4. Compete on Equal Footing with Established Brands

New in the online kitchen appliances market and worried about how to handle huge competition and beat the big players? The open network is here to help.

The revolutionary open network offers an easy solution. The ONDC Network offers fair and transparent opportunities for businesses of every scale and size to sell online and solidify their brand presence.  By selling on the ONDC Network, you gain access to a robust digital infrastructure that helps you compete effectively, regardless of your brand’s size or tenure.

5. Nobody Decides Business Rules For Your Business

Feeling bound by rigid rules and policies and favouritism when selling on third-party marketplaces? Not anymore!

It’s time to break free from the constraints of traditional marketplaces and take full charge of your business growth with the ONDC network. When you register and list your kitchen appliances business on the ONDC network, you gain full control over key aspects of your operations, from setting product prices and discounts to managing shipping charges, delivery times, return/refund policies, and more. This freedom allows you to make strategies that align with your brand vision, ensuring that your business is always moving in the right direction. 

6. Complete Access to Data-Driven Insights

In today’s competitive digital space, having access to customer data and buying trends is essential for making smart business decisions and fueling growth. Unfortunately, when selling on traditional marketplaces, sellers often don’t have access to the full spectrum of insights that could help them understand their customers better. That’s where the ONDC Network stands out. 

By joining the ONDC network, you gain complete access to valuable data on customer behavior, buying patterns, and product performance. With the ability to leverage these insights, you can make data-driven decisions, enhance customer satisfaction, increase sales, and accelerate the growth of your kitchen appliances business on your own terms.

7. Fulfillment is Easier than You Thought

Managing logistics and fulfilling orders efficiently can be a daunting task for any kitchen appliances business, especially when scaling up. However, when you sell on ONDC Network, fulfilment becomes much easier and more streamlined. The ONDC Network comes integrated with 15+ on-network logistics providers that offer fulfilment solutions at discounted rates.

Moreover, the Mystore Seller app for enterprises provides seamless integration with your preferred logistics providers, allowing you to leverage both on-network and off-network delivery services. Whether you are fulfiling orders locally or nationwide, Mystore simplifies the process, ensuring fast and reliable deliveries.

How Mystore ONDC Network App for Enterprises Empower Your Kitchen Appliances Business

Here’s how Mystore Seller App for enterprises further enhances your kitchen appliances business on the ONDC Network and empowers you to sell kitchen appliances online:

1. Support for Diverse Business Models

No matter you are running a B2B kitchen appliances marketplace, a D2C store, or catering to hyperlocal markets, with Mystore’s diverse business models you can easily run, manage, and grow your business on the ONDC Network. From managing a network of dealers to multiple stores or brands, Mystore’s business model-agnostic solutions cater to your unique business needs and offer everything you need to sell on ONDC Network.

2. Connect Your Own Domain

Want to leverage the power of ONDC Network to scale your kitchen appliances business but don’t want to lose your brand identity? No worries! Mystore Seller App for enterprises has you covered. With Mystore, you can connect your custom domain to the ONDC Network and customise your brand’s design theme, banner, etc to make sure your store stands out with a visually appealing experience that showcases your brand’s uniqueness.

3. Powerful Master Catalogue Feature

With Mystore’s Master catalog feature, you can create a catch-all catalogue of dealers’ inventories From managing product listings from multiple sellers to streamlining and overseeing the entire product catalogues of your vendors, Mystore makes complex selling simple. 

4. Comprehensive Seller Manager Solutions

Mystore’s seller manager solutions are ready-made digital solutions that enable you to run, manage, and grow your kitchen appliances business by creating an ONDC Network-connected marketplace. You can easily register your business on the ONDC Network, onboard your sellers, enabling them to upload their catalogues, and start selling in no time. All your vendor networks will have a dedicated dashboard to manage daily business operations including catalog uploads, inventory, orders, invoices, shipping, returns, and refunds. Meanwhile, you can oversee everything from a centralized admin dashboard. You can also partner with reputable dealers from trusted kitchen appliance brands and local distributors to diversify your product offerings and reach a wider audience.

5. Seamless Integrations

Managing a large-scale kitchen appliances business often requires seamless integration with various third-party tools and software. Built on a robust headless architecture with 300+ API endpoints, Mystore ONDC Network App for enterprises enables you to effortlessly connect your business with preferred solutions such as CRM, ERP, accounting software, logistics providers, and payment service providers. 

6. Easy Migration Process

Already have a digital presence and want to sell on ONDC Network? Mystore offers a smooth F to transition your brand from your existing platform to the ONDC Network. You can easily import your catalogues from Amazon, Shopify, Magento, and Woocommerce to the ONDC Network without downtime or data loss and start selling in no time.

7. Dealer-powered Quick Commerce Solutions

Quickly setup your dealer-powered hyperlocal marketplace with Mystore’s advanced quick commerce solutions. Leverage dealer networks to fulfill orders faster and more efficiently. Mystore’s ONDC Network App for enterprises enables you to onboard and manage sellers from multiple locations, utilising their existing inventory and delivery agents to streamline fulfillment on the ONDC Network.

8. Downloadable PDF Catalogues

Share your catalogues and boost conversions across channels. Mystore Seller App for enterprises offers downloadable PDF catalog solutions, enabling you to easily download your catalogs in PDF format with clickable links. Customise and share them across multiple offline and online sales channels including mail, WhatsApp, and other touchpoints to maximise revenue and boost conversions.

9. AI-Powered Product Title and Description

Dominate the search results and expand product visibility with AI-powered product titles and descriptions. Mystore’s AI-enabled product enhancer tool helps you create SEO-optimized, conversion-driven product titles and descriptions that attract, convert, and retain more customers.

10. Built-In Discount Engine and Marketing Tools

Mystore is built on an SEO-friendly platform, offering marketing tools to enhance your brand’s ranking on search engine result pages. Mystore’s built-in discount engine enables your team to easily run various deals and promotions to drive sales and boost customer engagement.

11. Streamlined Logistics Solutions

With Mystore’s ONDC Network App for enterprises, your dealers and sellers have the flexibility to switch between 15+on network logistics providers or their preferred off-network logistics partners. Mystore also comes integrated with 30+ direct built-in logistics solutions to streamline fulfilment and offer real-time shipping rates to optimise delivery costs and enhance order fulfilment efficiency. 

12. Operational Support

From seamless order processing to query resolution, Mystore's dedicated support team helps you every step of the way. Mystore’s 3-way ticketing system connected with ONDC Network’s IGM framework ensures smooth and transparent communication between your team, dealers, and logistics providers, ensuring quick resolution and efficient business operations.

Conclusion

The Indian Kitchen appliance market holds unprecedented growth opportunities, and the ONDC Network is your gateway to tapping into this immense potential. When you sell kitchen appliances online through Open Network for Digital Commerce with Mystore, you not only eliminate the traditional barriers to make strategies to run your business in the right direction but gain access to cutting-edge tools, seamless integrations, operational support and the power of AI to tap into vast customer base ready to explore your products.

Mystore Seller App for enterprises empowers you with everything you need to scale your business, boost visibility, streamline operations, and enhance customer satisfaction. From powerful catalog management and seamless logistics solutions to unmatched flexibility and data-driven insights, the Mystore ONDC Network App for enterprises ensures your brand outshines in the competitive kitchen appliances market.

Want to position your kitchen appliances business for unstoppable growth in 2025 and beyond?

Register on the Mystore Seller app today.