7 Reasons Why Your Beauty and Personal Care Business Should Sell on ONDC Network in 2025

The Indian Beauty and Personal Care industry is on a stupendous growth trajectory, projected to reach a staggering $31.56 billion by 2024. The opportunities for brands in this space are immense.

Moreover, with demand for beauty and personal care products from Tier II+ and rural areas growing at an explosive rate, it's the best time to tap into these emerging markets and widen your customer base.

So, how do you connect with this vast untapped audience and keep up with the evolving demands of modern consumers? 

This is where the ONDC Network comes in. By selling beauty and personal care online through the ONDC Network with the Mystore Seller App for Enterprises, your brand can easily scale, reach new markets, and meet the evolving needs of today’s consumers. The Mystore ONDC Network App for Enterprises provides a seamless, cost-effective, and scalable solution for your business to thrive.

In this blog, we’ll explore 7 reasons why your beauty and personal care business should sell on ONDC Network in 2025, and how Mystore’s powerful features can help you unlock growth, connect with a wider audience, and stay ahead of the competition. 

Ready to take your brand to the next level? Let’s dive in!

• $31.56bn is the market size of the Indian Beauty and Personal care industry in 2024
• 8.9% is the contribution from online sales to the total total revenue 
• $21.89 in 2024 is the per-person revenue generated in Beauty and personal care market
• 6 out of every 10 BPC orders placed from Tier II cities in 2022 
• 65% growth rate is recorded in demand for BPC products coming from Tier III cities
• 30% is the repeat buyer rate in the BPC industry 

Source: Statista, Economic time

The data clearly highlights that India’s beauty and personal care industry is reaching unprecedented heights. With surging demand from Tier II and Tier III cities, now is the perfect time to tap into these previously underserved markets and connect with the massive audience emerging from remote locations and rural areas. 

Tapping into markets across the country and delivering next-level convenience and satisfaction to customers requires more than just another e-commerce platform—it needs comprehensive enterprise ecommerce solutions that not only bridge the gap between your brand and its audience but ensure your brand is accessible, scalable, and ready to meet the evolving demands of a diverse customer base.

That is where the ONDC (Open Network for Digital Commerce) Network comes in!

Selling on ONDC Network: Redefining Ecommerce for BPC Brands

Curious about what sets the ONDC Network apart from other e-commerce marketplaces? The answer is - the transformative approach. The ONDC Network is not just about listing and selling your beauty and personal care products online. With ready-to-use digital infrastructure, a level playing field, access to valuable market insights, complete business autonomy, and robust government support, it offers a comprehensive solution designed to empower your brand and unlock new opportunities.

With the ONDC Network and Mystore Seller App for enterprises, you can not only list your business and onboard dealers online but also seamlessly tap into new markets and connect with untapped customer segments like never before. And the best part? This innovative solution comes with zero upfront costs and only a minimal commission per order, making it a game-changing opportunity to scale your business efficiently and cost-effectively.

Want to know more about how the Mystore ONDC Network App for enterprises is a game changer for your beauty and personal care business?

Let’s explore.

7 Reasons Why your Beauty and Personal Care Business Should sell on ONDC Network with Mystore Enterprise Seller App

Here are the top 7 reasons to choose the Mystore ONDC Network App for enterprises to scale your beauty and personal care business:

1. ONDC Network-Connected Ready-To-Use Digital Solutions

To sell on ONDC Network is not just about adding one more sales channel to your BPC brand, it's about taking your brand to diverse markets that were difficult to reach otherwise. The Open Network for Digital Commerce brings a massive opportunity to break free from the restrictions of traditional marketplaces and tap into the vast network spanning over 600+ cities and still counting. When you sell beauty and personal care online through the ONDC Network, your products gain visibility not only in Tier I urban areas but also in underserved Tier II+ towns, rural and remote areas.

But to fully leverage the ONDC Network, your brand needs a seller app with cutting-edge tools and advanced solutions tailored to the needs of your enterprise business. With advanced features, seamless integrations, robust marketing tools, and simplified fulfilment solutions, the Mystore Seller App for enterprises is an ideal solution that unlocks new growth opportunities for your brand. With Mystore, you can easily register your BPC brand on the ONDC Network, onboard your distributors, and synchronise your catalogues with multiple buyer apps. By selling on ONDC Network with Mystore’s ready-to-use digital solutions, makes it easier than ever to strengthen your brand and reach your audience. 

2. Support for Diverse Business Models

When you sell on ONDC Network, you do not need to worry about the business model you follow. Mystore supports various business models, including B2B, D2C, B2B2C, hyperlocal, quick commerce, or any hybrid business model. 

So, whether you are running a D2C store, B2B marketplace, managing multiple brands, or operating multi-location beauty and personal care stores, Mystore’s business model-agnostic solution offers the flexibility, scalability, and tools to seamlessly support and grow your business operations.

Mystore provides comprehensive features to manage the complex requirements of your business and offers tailored solutions. From managing dealer networks for your hyperlocal marketplace to delivering a seamless, multilingual storefront, Mystore's enterprise ecommerce solutions are not just about selling on the ONDC Network; they are about creating flexible, scalable, and innovative solutions to help your BPC enterprise business shine in every market.

3. Connect Your Own Domain

Imagine selling on India’s largest network and competing with other top BPC brands, all while retaining your brand identity. 

This is exactly what is made possible when you sell beauty and personal care online with Mystore’s ONDC Network App for enterprises.  With Mystore, you can easily register your BPC brand, onboard your sellers, and start selling by connecting your custom domain. Additionally, you can customise your brand’s design layouts, banners, themes, etc that easily connect with your customers and encourage  them to buy.

Mystore Seller App for enterprises offers unique QR codes for your marketplace and all seller pages, enabling your brand and sellers to directly engage with your customers by landing them directly on their preferred page. 

4. Powerful Features for Effortless Business

Running a large-scale beauty and personal care business and handling complex business requirements needs powerful features and tools. This is where the Mystore Seller App for enterprises comes in. From managing dealers and vendors with advanced seller manager solutions to simplifying the catalogue handling process with master catalogue management and inventory management to manage massive inventories across locations, Mystore eliminates the complexities of running, managing, and growing a large business.

While regulatory compliance tools simplify and streamline tax calculations, bulk tools automate operations, reduce manual errors, and save time on repetitive tasks. Built on MACH architecture with 300+API endpoints, Mystore enables you to integrate with your existing tools and software, further enhancing operational efficiency and ensuring seamless business operations.

5. Dealer-Powered Quick Commerce Solutions

With increasing customer demands for convenience and fast delivery, the quick commerce business model is the latest trend today.

Quick Commerce Trends in India

• $3.34b is the forecasted revenue of the Quick Commerce market in India in 2024
• 24. 33% is the expected CAGR of the Quick Commerce market during 2024-2029
• ~$10b is the projected market volume of Quick Commerce in 2029

Source: Statista

 In this rapidly growing quick commerce landscape, if your beauty and personal care business does not pivot to this model, you will be missing out on a massive opportunity to connect with your potential customers. 

If complex setup and huge investment costs hold you back from pivoting to this latest business model, it's time to set up your dealer-powered quick commerce marketplace with Mystore. Forget the complexities of setting up dark stores and managing multi-location inventories, leverage your dealer's inventories and delivery partners to fulfill quick delivery requirements in diverse hyperlocal markets. You can also leverage ONDC Network’s on-network logistics partners or Mystore’s integration solutions to seamlessly connect with your delivery providers to deliver orders faster.

6. Comprehensive Mobile Solutions

This is the era of mobile commerce, where your beauty and personal care online marketplace must be mobile-ready. Otherwise, you will lose a huge portion of your potential customers to your competitors with fast, user-friendly, and feature-rich mobile apps.

Here are the latest mobile commerce data that proves why we are saying so:

• 70% of Indian shoppers prefer to make purchases using their mobile phones.
• 51% of online sales volume has been accounted for mobile devices

Source: Milesweb

The number of online orders placed through mobile phones is increasing rapidly, especially in Tier II + towns and rural areas where customers solely depend on smartphones to order online, having a mobile app is a critical growth driver for your business. 

Built on mobile-first technology, Mystore enables you to create ONDC Network-compliant Android and iOS apps in no time. These mobile apps offer intuitive navigation, seamless browsing, push notifications, and seamless checkouts. Tap into modern mobile customers by delivering them unmatched convenience, and enabling them to interact and shop from your brand anytime and anywhere. 

7. Operational Support

Growing your beauty and personal care enterprise business into new markets requires streamlined operations, reliable tools, and the ability to adapt to diverse market needs. Mystore Seller App for enterprises equips you with everything you need to supercharge your ecommerce presence. 

From efficient order processing to seamless query resolution, Mystore’s dedicated support ensures smooth operations and a hassle-free experience for your business. Its integrated three-way ticketing system simplifies communication between your team, dealers, and logistics providers, enabling quick resolutions. With expert operations support offering the best solutions for any challenge, your brand gains the agility and confidence to enhance efficiency, overcome hurdles, and scale seamlessly into new markets. 

Conclusion

The Open Network for Digital Commerce (ONDC Network) presents unparalleled opportunities for beauty and personal care businesses looking to build a strong digital presence and achieve new levels of growth. By leveraging Mystore’s cutting-edge ecommerce solutions for the ONDC Network, your enterprise can access advanced tools and technologies that streamline operations, enhance customer engagement, and drive scalable growth across diverse markets.

When you sell on ONDC Network with the Mystore Seller App for enterprises, your brand can seamlessly tap into new markets, engage customers more effectively, and optimise business operations—all while keeping costs low and maximizing profitability.

Ready to take your beauty and personal care business to the next level? 

Register on the Mystore Seller App today and start selling on ONDC Network in no time.