7 reasons why D2C footwear brands in India should sell on ONDC Network

The Indian D2C e-commerce market is expected to grow at a CAGR of 34.5% from 2022-2027. The footwear industry is playing a significant role in this achievement, with the current market value of $26.06bn in 2024(source: Statista). 

The increasing number of smartphones and internet penetration in tier-II and tier-III cities are the main reasons behind this explosive demand. In such a rapidly growing digital space, it is high time for D2C footwear brands in India to enter these untapped markets. 

If you are a D2C footwear brand in India, then it is crucial time for you to build a robust digital presence rather than just having a normal retail shop,  to drive revenue and secure significant profits.

Wondering how to build a strong online presence for your D2C footwear brand where there is so much competition just to survive. 

No worries, you have got the ONDC network.

The revolutionary ONDC network, not only provides you with cost-effective solutions to sell footwear online but also a gamut of features to take your brand to multiple channels for growth. 

The ONDC Network- A boon for your D2C footwear brand

The ONDC network is a revolutionary initiative to provide a level playing field for all sizes of businesses to sell online. With government support, ready-to-use solutions, fair play, and access to pan-India customers, the ONDC Network is a comprehensive online solution for your footwear brand.

Using the readymade digital infrastructure of the ONDC network, you can directly get access to nationwide customers and unlock new growth opportunities. 

With zero fixed cost and zero setup cost of the Mystore Seller app for D2C brands, you can easily onboard your D2C footwear brand and sell on ONDC network.

Let's have a look at some compelling reasons for your D2C footwear brand in India to register and sell on ONDC network.

7 Reasons for your D2C footwear brands to sell on ONDC network

By eliminating the limitations of traditional marketplaces, the ONDC network has brought a host of enterprise-grade features for your D2C footwear brand. If you have not established your online D2C store yet, or you are struggling to get customers online, it is just the right time to register on the ONDC network.

Here are the top 7 reasons to choose the ONDC network to sell footwear online: 

Zero tech hassles

One of the major concerns of brands who want to establish their business online is technical hassles. Building and maintaining an enterprise-grade website/app is much more challenging than one thinks.

And if we are not wrong, you are also worrying about how to build a website/app to manage your entire network in the online space.

So, it's time for you to be relaxed and happy. Wondering why? So, here is the answer. Your democratic ONDC network offers complete selling solutions without investing money and time in building an app or website. When you register your D2C footwear brand  on the ONDC network, it's like having your storefront in the bustling digital space without any technical hassle. 

Access to pan-India customer base

In this ever-evolving footwear industry, it is crucial to position your brand ahead of others. And to do this, it is crucial to have nationwide audience attention. This is what you exactly get from the ONDC network. 

Using Open Network for Digital Commerce protocol, you can offer your footwear products to pan-India customers. 

Wondering how?

The ONDC network offers visibility and discoverability to the registered businesses across all the buyer apps. So, no matter which Seller app’s ecommerce solutions you choose to sell on ONDC network, your products will be front and center for buyers to see. 

Easily present your business for bulk sale

Selling footwear on the ONDC network unlocks the opportunities for D2C sellers to sell in bulk. Many big footwear brands and enterprises are onboarded on the ONDC network which orders footwear from manufacturers in bulk. So, as a D2C footwear brand when you register on the ONDC network, your products are discoverable to them for bulk ordering. The bulk ordering of your footwear items boosts your order volume and business revenue of your D2C footwear brand. 

Get to know your customers

Having limited access to customer data is one of the major limitations that brands face when selling on traditional marketplaces. With limited customer data and no insights into buying trends, it becomes difficult for sellers, especially enterprises to get an in-depth view of their customers.

This limitation of the traditional marketplaces is addressed by the democratic ONDC network. On the ONDC network, you can have all the valuable insights into your customers' buying behavior using which you can make informed decisions. 

Nobody dictates your business rules

Tired of selling online under someone else's rules? Not anymore!  With the ONDC network, you are the boss of your business. 

Selling on the ONDC network provides you with complete control over your D2C footwear brand in India. You can seamlessly manage your catalogs and set your own business rules including product pricing, discounts, shipping time, shipping rates, etc,

Customer acquisition cost is minimal

When you opt to sell footwear online using the ONDC network, you are choosing a cost-effective solution for your brand.  Here is why we are claiming this.

The ONDC network and its enterprise seller participants charge only a fraction of the commission as compared to what you pay on selling through marketplaces.

Moreover, the charges you pay on developing your website and app and investing monthly for its maintenance are quite higher than selling to nationwide customers on the open network. 

On-network logistics partners are available 

For a large D2C footwear brand, it is crucial to meet customers’ needs and fulfill timely orders. To manage vast order requirements from pan-India customers across various channels is quite challenging for any brand.

To help you out here, the ONDC network brings a host of 20+ on-network logistics providers. These integrated delivery partners offer discounted delivery to nationwide customers.  When you sell on ONDC network, you have the flexibility to choose a convenient on-network delivery partner to fulfill orders to end customers. 

Take your D2C footwear brands to new customers with Mystore Seller app

The Mystore enterprise ecommerce solutions are easy to use, making it easy to sell on ONDC network.

Here's how the Mystore Seller app helps D2C footwear brands in India to widen their customers across various channels:

1. Built on next-gen MEAN stack technology and MACH architecture, the Mystore Seller app provides complete flexibility to have creative control over your business.
2. Have a massive product catalog of your D2C footwear brand? No issues! Mystore got your back with its built-in master catalog management feature. Using this feature you can easily upload your master catalog on the ONDC network. Your stores located at different locations can have their own catalog by picking SKUs from the master catalog. 
3. No matter what language your store managers/vendors speak, they can manage the business in their native language. The Mystore Seller app offers a multilingual admin panel to make it easy for your sellers to sell on ONDC network.
4. Present your D2C footwear brand everywhere where your customers are. Yes, with the Mystore Seller app, you can have your app, web, and PWA  presence and take your footwear brand to customers across all these channels. 
5. Mystore e-commerce solution offers seamless channel integration. Using this, you can pull your product catalog from Amazon, Shopify, WooCommerce, and Magento to the ONDC network and add an additional channel for your D2C footwear business.
6. Mystore seller app for D2C brands gives you the flexibility to choose from on-network logistics providers or integrate your preferred off-network logistics partners. You can also switch between on-network and off-network logistics providers to offer streamlined delivery. 
7. Mystore offers comprehensive customer care solutions like grievance management and a ticketing system. Using these integrated features, you can keep your customers happy and retain them for a long period. 
8. Using Mystore for your D2C footwear business, you can also experiment with other business models like B2B, B2C, B2B2C, hyperlocal, and other hybrid models.

How can you get started with selling your footwear products on the ONDC network

With the Mystore Seller app, it is quite easy to register and sell on ONDC network for D2C brands. 

Your D2C footwear brand in India needs to have a valid GSTIN number and bank account and you are all set to sell footwear online in simple steps. 

Here are the steps you need to follow to register your D2C footwear brand on the ONDC network, and sell to pan-India buyers:

• Go to the Mystore seller page on https://seller.mystore.in/en/ 
• Register your D2C footwear brand by filling in details like GSTIN number and bank account number 
• Upload your product catalog with high-quality images and descriptions
• Start getting orders from pan-India clients
• Choose from 20+ on-network logistics partners or your preferred off-network logistics and shipping partners across the country for streamlined order fulfillment
• Get payments for every fulfilled order in every week's settlement cycle. 

Yes, onboarding and selling on the ONDC network is that easy. 

Conclusion 

From $15 bn in 2022 to an expected $ 31.2 bn in 2028, the graph of footwear market in India is growing vigorously (Source: Statista).  With such an encouraging figure it is just the time for your D2C footwear brand in India to go digital, that too on multiple channels.

The ONDC network ecommerce solutions from Mystore offer a gamut of future-ready tools and advanced features to establish your footwear brand online. With its readymade digital solutions and pan-India accessibility, the ONDC network is not just ahead of marketplaces but brings revolutionary changes in the Indian ecommerce industry.

You can easily sell on ONDC network using the unparalleled selling solutions of Mystore. 

Ready to sell footwear online in India? Register your D2C footwear brand on the advanced Mystore Seller app right away.