7 Benefits Of Adopting Hyperlocal Ecommerce Through ONDC Network For Grocery Enterprise Brands

With India's digital population soaring to over 751 million active users, the e-commerce landscape has seen remarkable changes. Thanks to the widespread internet access, a diverse range of products available online, and the instant gratification provided by the hyperlocal ecommerce business model, consumers are enjoying unparalleled convenience and choice. Imagine ordering groceries for lunch and having them arrive before you start cooking, or getting urgently needed medicine delivered promptly. These conveniences are now possible due to the rapid adoption of hyperlocal e-commerce by sellers and brands.

Today, hyperlocal e-commerce is the hottest trend, transforming the shopping experience for consumers like never before. Modern buyers are increasingly drawn to businesses offering diverse product catalogs and fast deliveries, especially when it comes to buying groceries online.

If you're an enterprise grocery brand aiming to boost traffic, increase ROI, and secure loyal customers, embracing a hyperlocal e-commerce model could be your ticket to success.

Wondering how embracing the hyperlocal ecommerce ecosystem spells success for your enterprise grocery business?

Let’s explore some intriguing facts and figures about the hyperlocal e-commerce market for groceries.

Grocery Hyperlocal Ecommerce Market Trends

• $ 80.6 Billion is the forecasted grocery market value by 2032 
• 26.7 % is the expected CAGR of the Indian online grocery market during 2024-2032
• $183.40 will be the average revenue per user (ARPU) )of the Indian Grocery Delivery market  in 2024
• 45% of India's online grocery market ($11 billion ) accounts for quick hyperlocal deliveries in 2024
• 70% of India's online grocery market will account for quick hyperlocal deliveries by 2030
• $60 billion is the projected value of the Indian grocery quick commerce market value by 2030
• $ 5.02 billion is the expected market size of global hyperlocal services by 2027
• 263.8m is the expected number by 2029 in the grocery market
• 11.6% is the projected user penetration rate in the grocery delivery market in 2024.

Source IMARC Group, Reuters, Statista

These promising figures clearly indicate the tremendous growth trajectory of the online grocery market, poised to reach new heights in the coming years. To stay ahead in this dynamic landscape, your enterprise grocery brand must tap into the latest hyperlocal e-commerce trend.

Why Choosing the Hyperlocal Model is a Win-Win Situation for Your Grocery Brand?

The hyperlocal ecommerce model unlocks new growth potential for enterprise grocery businesses. Here are some reasons why your grocery brand should venture into the hyperlocal arena to ensure an increased customer base, higher user retention, and an upward graph of your business success:

1. Faster Deliveries - New-age buyers don’t want to wait 3-4 days for deliveries, they prefer fast deliveries.
2. Enhanced Convenience and Accessibility - By adopting a hyperlocal approach, your enterprise grocery business can offer unparalleled convenience and accessibility, which are top priorities of online buyers.
3. Increased Customer Loyalty - Quick local deliveries foster customer satisfaction and loyalty, encouraging repeat business.
4. Cost Efficiency - Local deliveries can reduce costs associated with shipping and also minimises logistical challenges associated with long-distance shipping.
5. Competitive Advantage - Hyperlocal grocery services can set your business apart from your competitors who still follow traditional delivery models.
6. Boosted Sales - The promise of fast delivery can increase conversion rates as customers are more likely to complete purchases knowing they will receive their items quickly.
7. Flexibility and Scalability - By choosing the hyperlocal ecommerce ecosystem, your enterprise business has the flexibility to scale operations on demand, ensuring you meet peak times deliveries effectively.

Despite immense growth opportunities, business owners are deterred from embracing the hyperlocal ecosystem due to the challenges associated with the model. Establishing and running a successful hyperlocal grocery business requires investing significant money and time to build a complete hyperlocal system.

• Setting up dark stores for various locations
• Stocking and managing inventories for various locations
• Building a website and app from scratch
• Arrange local delivery boys for fast deliveries in all your service areas

The whole process will probably take several months to be market-ready and requires significant investment before you get a single order. What if you could break away from the traditional inventory-based model and still thrive in the hyperlocal commerce landscape?

It’s time to revamp!

Choose Non-Inventory-Based Hyperlocal Ecommerce through ONDC Network’s Mystore Seller App

Can’t imagine a hyperlocal setup without a dark store, inventory setup, and arranging a fleet of delivery boys? 

Be happy, as the ONDC Network-compliant Mystore Seller App has cleared the biggest roadblock of establishing a hyperlocal ecommerce ecosystem and offers a fully functional digital setup to streamline your grocery orders for hyperlocal deliveries.

Wondering how? By introducing a non-inventory-based model!

The ONDC Network connected Mystore Seller App introduces a dealer-powered network location-based quick commerce model, allowing you to break away from the traditional dark store and inventory setup.

The open-network algorithm of the ONDC Network combined with dealer network powered hyperlocal commerce capabilities of Mystore, helps you set up your grocery enterprise hyperlocal establishment easily and quickly.

Let’s see how adopting hyperlocal ecommerce on ONDC Network unlocks new growth opportunities for your enterprise grocery brand.

Unlock Your Hyperlocal Grocery Marketplace Potential with ONDC Network and Mystore

Here are the top 7 benefits of adopting hyperlocal ecommerce solutions for ONDC Network for your enterprise grocery business:

1. Forget about the Need for Dark Storage

Till now, hyperlocal ecommerce has often meant setting up dark stores and stocking them with inventories tailored to each hyperlocal area. However, with the introduction of the ONDC Network or Open Network for Digital Commerce, the concept of hyperlocal has undergone a revolutionary change.

With the ONDC Network’s Mystore Seller App, you don’t need to invest significant upfront costs in setting up dark stores, managing inventories, or arranging delivery boys for various hyper locations. 

Wondering how?

The Mystore Seller App simplifies hyperlocal setups by eliminating the need for extensive inventory storage. Instead, you can leverage your dealers' warehouses, inventory, and delivery networks when you pivot hyperlocal ecommerce through ONDC Network. Efficiently manage your dealers' warehouses across various geographical locations using an ONDC-compliant central admin and the advanced warehouse solutions provided by the Mystore Seller App.

2. Set Up a Dealer-Powered Quick Commerce System

The ONDC Network’s turnkey hyperlocal solutions from Mystore offer a complete dealer-powered quick commerce system. Break away from the inventory-based model and leverage Mystore’s best-in-breed solutions to build a dealer network-powered location-based quick commerce marketplace through ONDC Network. 

Attract, and engage customers by offering them superfast groceries at their doorsteps. Boost conversion rates as customers are more likely to buy groceries knowing they will receive them quickly. Tap into the conversion-oriented dealer-powered quick commerce set-up to ensure faster delivery times and a more efficient supply chain, ensuring your competitiveness in the market.

3. Get Complete Seller Management Solutions

The Mystore Seller App for enterprises provides robust seller manager solutions to accelerate your hyperlocal grocery business on the ONDC Network. With Mystore's comprehensive seller manager feature, selling on ONDC Network becomes seamless. You can easily register your business, onboard local sellers, across different locations, and centrally manage them from a single admin panel.

Each hyperlocal seller associated with your enterprise grocery business will have their own dedicated dashboard to handle products, inventories, orders, and fulfillment independently. You can efficiently oversee their day-to-day operations, manage product listings, and streamline order processing across all locations.

4. Benefit from Hyperlocal Logistics Integrations

The ONDC Network seamlessly integrates with hyperlocal logistics providers, allowing you to track pricing options and discounts offered by them in real time. This means you can choose delivery options for your hyperlocal grocery brand that best fit your budget and offer discounted fast deliveries to your customers.

Moreover, Mystore’s API-based architecture enables your hyperlocal grocery business to integrate with off-network delivery partners, ensuring flexibility for last-minute deliveries. Whether you prefer on-network or off-network hyperlocal delivery providers, Mystore lets you switch between them effortlessly to ensure super-fast deliveries.

Utilize Mystore’s delivery boy management solutions to effectively manage your dealers’ delivery boys, ensuring fast and reliable deliveries for your hyperlocal grocery business.

5. Boost Your Brand’s Visibility across Multiple Channels

When you dive into hyperlocal ecommerce through ONDC Network through Mystore, it’s like putting your grocery business on a fast track to visibility across multiple channels. Mystore helps you expand your reach and attract more customers by leveraging mobile-first technology. The Mystore Seller App ensures your hyperlocal grocery brand connects with a vast audience of mobile users in diverse local markets.

What’s more, Mystore offers Progressive Web App (PWA) websites that cater to areas with low internet connectivity. This means you can effectively penetrate local markets with low internet connectivity. It’s all about embracing a hyperlocal setup that meets the expectations of today’s tech-savvy consumers across different geographical locations.

6. Experience Seamless Integrations

The ONDC-compliant Mystore Seller App is built on headless architecture with an API-first approach, enabling your enterprise grocery brand to integrate with various software and service providers of your choice including ERP, accounting software, payment gateways, and other service providers. When you sell grocery online on Mystore, your hyperlocal sellers can integrate with service providers of their choice to ensure reliable and fast deliveries.

Additionally, Mystore comes pre-integrated with various tools and software like marketing tools, discount engines, logistics providers, payment gateways, etc. To fast-track your enterprise grocery business and boost conversions for your hyperlocal ecommerce through ONDC Network, you and your sellers can easily choose Mystore’s integrated services or their seamlessly preferred third-party services.

7. Enjoy Government Support

When you set up your grocery brand's hyperlocal marketplace on the ONDC Network using Mystore solutions, you're not just leveraging cutting-edge technology, you're also gaining the support of the Indian government. Backed by the government, the ONDC Network ensures a fair, intuitive, and inclusive hyperlocal ecommerce environment for your business. Mystore on the other hand offers complete solutions to leverage the open network’s inherent hyperlocal-first set up.

With significantly lower upfront costs and a quicker time to market, you can enter the hyperlocal space and compete head-to-head with established grocery brands. Mystore’s ONDC-compliant solutions provide everything you need—a robust digital infrastructure tailored for hyperlocal ecommerce. Whether it's registering your brand, onboarding local sellers as your vendors across different locations, or managing vendors seamlessly,  Mystore's ready-made solutions streamline the entire process effortlessly.

Comprehensive Guide to Starting the Hyperlocal Journey of Your Grocery Brand on ONDC Network

Here’s a step-by-step guide to get started:

• Visit the enterprise registration page on Mystore at Mystore Seller Registration
• Register your enterprise grocery businesses by submitting the required documents and license
• Check the pricing page and choose the most suitable plan as per the requirements of your hyperlocal commerce business
• Partner with grocery sellers in various geo locations and onboard them under your brand name to the Mystore Seller App
• Create a master catalogue by uploading the complete inventory of your dealers in different locations
• Start getting orders from various localities
• Fulfill orders by routing the orders from the nearest dealer to your customers’ location
• Receive payments weekly for all fulfilled and completed orders 

That’s all!

These are the simple steps to start the hyperlocal ecommerce journey for your enterprise grocery store on the ONDC Network. Using Mystore’s easy-to-use admin panel, you can get all updates on products, inventories, orders, invoices, etc for your hyperlocal stores. 

Conclusion

As the hyperlocal business model continues to revolutionize the ecommerce market, leading grocery enterprises are keen to capitalize on this booming e-commerce trend. If you're looking to enter the hyperlocal space for your grocery brand quickly and efficiently, without the complexities of the inventory-based model, the best route is through hyperlocal ecommerce through ONDC Network.

The hyperlocal-first ONDC Network, combined with ONDC-compliant, state-of-the-art solutions from Mystore, enables you to adopt a non-inventory-based model. By establishing a dealer network-powered, location-based quick commerce marketplace through ONDC Network, you can compete with market giants on equal footing.

Ready to take your grocery enterprise business to the next level with hyperlocal ecommerce solutions for ONDC Network?

Register your business on the Mystore Seller App today and take the first step towards transforming your enterprise.