5 reasons D2C Indian Fashion brands should sell on ONDC Network

The Indian D2C e-commerce market is expected to grow at a CAGR of 34.5% during the period 2022-2027. 

Among all the verticals jumping on the D2C bandwagon, fashion is one of the fastest-growing ones. In 2020, the size of the online fashion market was about $11 billion in the D2C sector in India which is likely to increase to approximately $43 billion in the year 2025. (Source: Statista)

The immense growth in the Indian D2C fashion industry makes it essential for D2C fashion brands to go digital and increase visibility.

The revolutionary ONDC network opens up new opportunities to grow your D2C fashion brand online and unlock the growth potential for your business.

Wondering how to leverage the ONDC network for your D2C fashion brand?

In this blog, we have enlisted the top 5 reasons to sell fashion on ONDC network. Plus we have also provided a stepwise guide to sell fashion on ONDC network.

So, let's dive deep.

5 reasons to take your D2C Indian fashion brands on the ONDC network

The ONDC network is designed on the open network protocol that offers fair competition and full control to manage your D2C fashion brand online. No matter what is the size of your D2C fashion business, you can leverage the benefits of the ONDC network to engage, convert, and retain business.

Have a look at the top reasons to sell fashion on ONDC network:

1. Take your D2C fashion brand to the next level of visibility and discoverability

One of the biggest challenges for any business whether it's an emerging fashion brand or a well-established D2C fashion brand is to take their business to the pan-India market.  That too is when competition in the e-commerce industry is at its peak. In this highly competitive market where D2C fashion brands are struggling the revolutionary ONDC network has proved to be a savior. The ONDC network is built on an open network protocol, which unites buyers across the country on a single network and helps businesses increase their product reach to a nationwide audience. 

So, if you are planning to start an online store for your D2C fashion brand, registering your brand on the ONDC network is your best bet. With the advanced ecommerce solutions offered by the ONDC network-connected Mystore Seller app, you can easily register your D2C fashion store on the open network. Using Mystore’s enterprise solutions, you can take your business completely digital with enhanced visibility and discoverability.

2. Streamlined value-chain services

You might have invested a lot in creating eye-catching catalogs, but if you do not have the proper warehousing and logistics support you can't get success in the D2C business. While traditional marketplaces offer comprehensive logistics support, they have their own downsides. You can't have full control of their logistics partners, plus they are quite expensive.

Addressing this issue, the ONDC network offers a host of pre-integrated logistics partners for successful delivery to far and wide pin codes across India. When you sell fashion on ONDC network, you can easily choose from 20+ on-network logistics partners like DTDC, FedEx, Dunzo, etc that provide streamlined delivery in hyperlocal, intercity, and intra-city locations. 

3. Add multiple sales channels for your D2C fashion brand

With the evolvement of digitization and smartphone penetration, new-age customers have become demanding. They look for different fashion brands on multiple sales channels. So, satisfying current-age buyers is not only limited to uploading exquisite images, offering discounts, and guaranteeing fast deliveries. Buyers now are smart enough to look for you on different channels to ensure credibility and authenticity. If they don't find you on 2-3 channels, they might jump to some other brand.

So, to retain your buyers, it is essential to take your D2C fashion brand on multiple channels. This is where the ONDC network helps you.

Mystore Seller App for the ONDC network enables you to have your own mobile app, seller page, and PWA presence. While selling on Mystore, you can still have your presence on popular marketplaces and even pull the marketplace catalog directly to Mystore using the channel integration feature offered by Mystore. 

So, when you sell fashion on ONDC network using Mystore ecommerce solutions, your D2C brand automatically gets a multi-channel presence. 

4. Increase the profitability of your D2C fashion brand 

Before going digital on any marketplace, you must know there are some hidden charges in the form of commissions and subscriptions that you have to pay. Selling online sometimes is quite daunting and frustrating when you know you have to pay hefty commissions. This can shake up your budget and affect your profitability.

One way to organically increase your profit margin is by taking your fashion brand to the ONDC network. The ONDC network seller participants charge minimal commissions and usually have zero or no upfront costs.  Also, registering your brand online using the Mystore Seller app, allows you to gain several enterprise-grade features at zero subscription costs. 

5. Open doors for bulk selling

Selling fashion on the ONDC network opens opportunities for bulk selling for D2C sellers. Many sellers and enterprises who buy bulk orders from manufacturers are registered on the ONDC network's Mystore Seller app. So, as a D2C fashion brand, when you register on the ONDC network through the Mystore Buyer app, your products become discoverable by those businesses. This increases your order volume and maximizes the revenue of your d2c business. 

Take your D2C Indian fashion brand to the ONDC network with Mystore channel integration 

Now you have enough reasons to sell fashion on the ONDC network. So, if you have not switched to the ONDC network yet, it's high time to register your fashion business on the ONDC network. 

How to switch to the ONDC network? Simple, with Mystore’s seamless channel integration.

Mystore Seller app is India’s leading marketplace connected to the ONDC network. It offers channel integration features to easily import catalogs from your D2C fashion stores on Amazon, Magento, WooCommerce, and Shopify to the ONDC network and increase the visibility of your existing online business. 

You can register as a seller on Mystore and import your catalogs in a few simple steps, and then you can follow the process of setting up your seller page.

Stepwise guide to sell fashion on ONDC network

Here is the step-by-step process to sell fashion on ONDC network

• Go to the Mystore seller page on https://seller.mystore.in/en/  
• Register your D2C fashion brand on the ONDC network using your GSTIN number and bank account details
• Upload your catalogs with best-quality images and eye catchy description
• Start getting orders from pan-India customers
• Choose your preferred on-network or off-network logistics partners to streamline delivery
• Receive payments in every week's settlement cycle

Conclusion

With the online market size of D2C fashion increasing rapidly, the ONDC network presents a golden opportunity to take your D2C business beyond your geography and attract millions of buyers across the country. Whether you already have an online presence for your D2C fashion brand or looking to start your online journey, the ONDC network is a boon for you. 

All you need to do is register on the compatible Mystore Seller app, onboard your distributor network, and upload the master catalog to sell fashion on the ONDC network. If you already have your D2C fashion business on e-commerce you can use the channel integration feature of Mystore to increase your fashion product visibility.

Ready to be a part of the ecommerce revolution? Register your D2C fashion brand on Mystore Seller app now.