5 Hyperlocal Ecommerce Trends To Help You Grow Your ONDC Network Hyperlocal Marketplace

As a buyer, what do you expect from today’s ecommerce platforms? Rich product catalogues, quick deliveries, and instant gratification, right?  These are the factors that have made hyperlocal ecommerce all the rage!

Imagine ordering fresh vegetables and other essentials for dinner, and receiving them before you finish your evening snack. This is the reality enabled by the latest, most in-demand hyperlocal e-commerce businesses. The hyperlocal transition of business across diverse industries has transformed the Indian ecommerce landscape. Offering convenience in ways you have never thought possible.

For aspiring ecommerce businesses looking to grow their brand to the next level, pivoting to the hyperlocal ecommerce model is a smart move. 

Need more reasons to get started?

Here are a few data and insights to help you validate the idea of going hyperlocal.

Growing Hyperlocal Ecommerce Market Trends

Here are some data-driving insights about how hyperlocal ecommerce has risen in the years:

• $3,634.3 billion is the forecasted size of the global hyperlocal services market by 2027
• 40% of businesses in the Indian ecommerce industry are associated with hyperlocal commerce
• 48% of all e-commerce buyers in India are hyperlocal shoppers giving q commerce growth stats
• $3.34 billion is the forecasted revenue of the hyperlocal Quick Commerce market in India in 2024
• 24. 33% is the expected CAGR of the Quick Commerce market during 2024-2029
• ~$10b is the projected market volume of Quick Commerce in 2029
• 60.6m will be the number of users in 2029 in the Quick Commerce segment in India

Source: GlobeNewswire, Watconsult, Statista

With the encouraging numbers, there's no better time to enter the hyperlocal e-commerce arena than now.

However, pivoting to this hottest model often requires a big upfront investment, deterring brands from going hyperlocal.

Don’t want to incur huge costs and still want to build a quick hyperlocal presence?

Well, you are in luck as we have brought an alternate solution that enables you to build a fully functional and streamlined hyperlocal setup without a massive upfront investment.

Wondering how?

By opting for hyperlocal ecommerce through ONDC Network.

Innovative Dealer-Network Powered Hyperlocal Ecommerce Solutions with Mystore App for ONDC Network

Selling hyperlocal means catering to the customers' needs in a specific location, whether it's a city, town, or even a pin code. Running a hyperlocal business at the enterprise level involves establishing a brand presence in various local markets and offering instant deliveries.

Traditionally, to operate an enterprise-level hyperlocal business, you would need to set up warehouses, stock inventories, and arrange delivery personnel for each location. This results in significant investments in terms of time and money.

However, there's a more efficient way.  Mystore’s innovative dealer-network-powered hyperlocal solutions, enable you to skip the traditional inventory-based model and run your business by leveraging the local sellers in various markets. This approach significantly reduces CapEx, as you don't need to invest in warehouses, inventories, and delivery staff.

Additionally, ONDC Network compliance offers inherent open network capabilities, enabling you to onboard local sellers, boost PAN-India visibility, set your business rules and policies, and compete with established hyperlocal giants on equal footing.

Need more reasons to choose the Mystore Seller App for your brand’s hyperlocal ecommerce transition through ONDC Network?

Here are some compelling reasons: 

1. Built on MEAN Stack technology and MACH architecture, Mystore offers next-level flexibility, scalability, and agility to your hyperlocal brand on the ONDC Network.
2. Mystore offers comprehensive seller-management solutions to easily onboard and manage your sellers in various local markets. 
3. When you choose hyperlocal ecommerce solutions for ONDC Network you automatically create multiple touchpoints for your brand with multiple ONDC Network Buyer apps
4. With Mystore, you can create separate dashboards for your sellers and get an admin dashboard to manage the overall business and your sellers
5. The Mystore Seller App offers you the choice to connect with ONDC Network’s integrated logistics partners or use your sellers’ local logistics providers to streamline instant deliveries. With Mystore’s delivery boy management solutions, you can manage your own fleet of delivery boys in various local markets.
6. With Mystore’s multistore functionality, you can create multiple hyperlocal stores, each with a unique look and feel. You can create a unique feel for stores by picking designs from Mystore’s rich theme library. 
7. Mystore offers built-in SEO capabilities and powerful marketing tools like discount engine, etc to boost your brand ranking in Google’s local search results.
8. Mystore comes integrated with comprehensive ticketing and grievance management integrated with the Open Network for Digital Commerce IGM framework to offer seamless operations support.
9. Choosing hyperlocal ecommerce solutions for ONDC Network via Mystore enables you to experiment with diverse business models including  D2C, B2C, B2B, and hybrid business models.
10. Built on decoupled headless architecture with the API-first approach Mystore enables your hyperlocal enterprise business to integrate with third-party software and service providers of your choice.
11. Mystore is a PCI-DSS-compliant platform and certified with various regulatory compliances, offering multilevel security to your hyperlocal marketplace. Mystore protects your brand on ONDC Network with unauthorised access, data breaches, and malfunctions. 

Reasons enough to choose the Mystore route to jump on the hyperlocal bandwagon and unlock new growth possibilities for your business? 

Yes, right?

Let’s make your foray even more impactful by adopting the trends that are driving hyperlocal ecommerce growth.

5 Hyperlocal Ecommerce Trends To Help You Grow Your ONDC Network Hyperlocal Marketplace

Ready to dive into the future of hyperlocal commerce? Let’s explore some exciting hyperlocal ecommerce trends that can give your  ONDC Network hyperlocal marketplace a huge boost. 

1. Non-Essentials Gaining Popularity

Traditionally, the hyperlocal ecommerce industry was dominated by limited sectors such as groceries, food, beverages, etc. However, in the past couple of years, the hyperlocal space has taken a huge leap. The extensive product catalogues, quick deliveries, and instant gratification offered by hyperlocal groceries and daily essential sellers have raised customer expectations across other industries. New-age buyers want everything they order at their doorsteps in no time. 

The growing demand for fast deliveries of non-essential products such as home decor, gadgets, fashion accessories, etc, opens the window of opportunity for enterprises aiming to attract customers and boost their business revenue. 

With Mystore dealing in multiple categories, you can easily choose preferred categories and onboard local sellers to expand your business and attract a broader audience across local markets. This approach not only meets the growing demands of new-age buyers but also positions your brand to compete effectively in the evolving hyperlocal e-commerce landscape.

2. Tier 3+ Cities Targeted by Brands

Gone are the days when ecommerce was only meant for metropolitan cities. Thanks to the affordability of mobile phones and increasing digital penetration, customers in Tier 3 and smaller cities are now leveraging the online shopping experience. This shift has opened new growth opportunities for businesses. With increasing digital penetration in India, Tier 3 + cities are becoming lucrative markets for ecommerce brands. Often underserved by traditional retailers, these regions are experiencing a significant surge in online shopping. 

By tapping into these regions, you can incredibly expand your customer base. The wide reach, extensive product visibility, and inherent open network capabilities of ONDC Network help you easily achieve this.  By choosing hyperlocal ecommerce solutions for ONDC Network, you can easily target and increase your product reach to local markets of these cities.

3. Luxury Items are also Getting Traction

Luxury items are no longer confined to metropolitan areas. People in small cities and rural areas are showing increasing interest in premium products. From high-end electronics, and designer fashion to premium home decor,  this generation is more inclined toward buying luxury items. 

To gain traction in this huge new-age buyers segment towards your business, start adding rich and unique catalogues of luxury items to your hyperlocal marketplace. Differential your marketplace by highlighting the unique qualities and superior craftsmanship of your products, turning visitors into regular customers, and building a loyal customer base. 

With ONDC Network-compliant multistore management solutions from Mystore, you can easily create a unique feel and look for your hyperlocal stores. Utilising Mystore’s customised theme options you can create unique designs for your hyperlocal marketplace, setting it apart from competitors and enhancing your appeal to luxury shoppers.

4. AI will Power Better Sales Through Improved Buying Experiences

To run a successful hyperlocal ecommerce marketplace and accelerate growth, the first and most important thing is to be visible to your potential customers. At the same time, customers prefer hyperlocal platforms that offer them the satisfaction of accurate and relevant search results.

To enhance product visibility, discoverability, and conversions for your hyperlocal marketplace, you need to be on top of providing exactly what your customers in various local markets are looking for. 

This is made possible by Mystore’s AI-powered Semantic Search which offers next-level buying experience by understanding the context of search queries. Powered by AI-semantic search, the Mystore Buyer App enables your hyperlocal business achieve unparalleled visibility on the ONDC Network.  By delivering highly relevant search results you can gain customer traction across various markets, and encourage buyers to repeat visits and purchases, resulting in higher revenue for your business.

5. Growing Warehouse and Fulfilment Service by Retailers 

To run and manage an enterprise-grade hyperlocal ecommerce marketplace, efficient warehousing and fulfillment are essential. Retailers are investing in advanced warehouse management and hiring a fleet of local delivery boys to meet the growing demand for quick deliveries and fulfilment. 

By partnering with retailers and local logistics providers across various markets, you can ensure fast, and reliable deliveries, maintaining customer satisfaction and loyalty. Partnering with local sellers and leveraging their warehouses and delivery staff not only reduces operational costs but also enhances efficiency.

The Mystore Seller App offers a pre-built digital infrastructure and comprehensive seller management solutions, enabling you to adopt a non-inventory-based hyperlocal business model. With Mystore, you can easily partner with sellers in local markets, onboard them to the ONDC Network, and manage them from a central admin panel. Sellers can independently manage their products, inventories, orders, and fulfilment from their own dashboards.

Conclusion

With huge disruption in hyperlocal ecommerce and shifts in customers’ buying habits, it has become the need of the hour for enterprises to align their business strategies to meet consumer demands. 

Using comprehensive dealer-network powered, location-based enterprise ecommece solutions from Mystore, you can conveniently transition your business to hyperlocal ecommerce through ONDC Network. The cutting-edge features from the ONDC Network-powered Mystore Seller App help you provide the right push to your business in various local markets, enabling you to achieve unprecedented growth.

Ready to explore hyperlocal ecommerce through ONDC Network via Mystore?  Register your enterprise on the Mystore Seller App now.