10 Steps To Build Your Electronics Hyperlocal Ecommerce Marketplace With ONDC Network

Want to take your electronics ecommerce brand to the next level of success? 

Set up your brand to leverage hyperlocal ecommerce.  Wondering how will it make a difference?

48% of all e-commerce users in India are hyperlocal buyers and the numbers are growing!

Imagine tapping into this immense potential of expanding hyperlocal ecommerce markets and the opportunity to connect more deeply with your customers. 

What’s more, you can implement localized strategies, cater to specific needs and preferences of buyers in your target area, drive relevant traffic, convert buyers, and retain them for future purchases.

What's more- these buyers can turn into your biggest brand ambassadors by word-of-mouth promotion. 

Curious about how building your electronics hyperlocal ecommerce marketplace can transform your brand’s performance? Before we dive into the ways hyperlocal ecommerce can make a real difference for your business, let's check the current market trends first.

• 48% of all e-commerce users in India are consumers of hyperlocal goods and services
• $2.4 billion is the projected value of the Indian hyperlocal market by 2024 
• ~$10 billion is the projected market volume of Quick Commerce by 2029
• $24.91 billion is the projected value of the Indian electronics ecommerce market in 2024
• 23.7% of the total ecommerce market in India is comprised of electronics sector
• 13.6% is the expected CAGR of the Indian electronics ecommerce market during 2024-2028

Source: Indian Retailer, RedSeer, Statista, eCommercedb

With the stupendous growth in the hyperlocal ecommerce market, it is the hottest trend today and has all the attention. Online buyers favour marketplaces that offer rich product catalogs, instant deliveries and guarantee of a parent brand. Sounds like what your brand already has, right? 

That is why it’s time to build your electronics hyperlocal ecommerce marketplace without delay.

With a hyperlocal marketplace that offers a wide range electronics product categories like AC, kitchen appliances, mobile devices, earphones and headphones, laptops, cameras, etc, you can carve a niche in the hyperlocal electronics market and become a household name pan India.

Ready to begin the transition.

Let's dive in.

How to Build a Hyperlocal Ecommerce Marketplace for Your Enterprise Electronics Brand

To build a hyperlocal ecommerce marketplace for your electronics business, you can go with one of the following two options:

1. Build electronics hyperlocal marketplace from scratch and set up warehouses in various locations.
2. Use a dealer-network-powered location-based hyperlocal marketplace and onboard electronics dealers from different localities.

While you can choose any option to start your brand’s hyperlocal journey, choosing the second method will be a smart decision. Wondering why?

Here are a few reasons that make hyperlocal ecommerce adoption through dealer-network-powered digital solutions a wise pick for your enterprise electronics business:

• Save costs of setting up multiple warehouses and stocking inventories in various local markets
• No need to worry about fulfilment, leverage your dealers’ hyperlocal logistics or fleet of delivery boys for timely delivery 
• No need to build physical electronics stores in different localities, your dealers already have their own physical stores which can double up as your franchise outlets
• Easy to scale by onboarding diverse brands’ dealers as your vendors 
• Expand to new markets by onboarding local dealers from new geolocations

Choose Disruptive Hyperlocal Ecommerce Solutions with the ONDC Network and Mystore Seller App

Want to enhance your electronics business in local markets? Choose cutting-edge hyperlocal ecommerce solutions for ONDC Network and its leading seller network participant, Mystore. Built on the hyperlocal-first algorithm, the Open Network for Digital Commerce facilitates open, non-discriminatory, interoperable, and unified digital commerce setups for aspiring enterprises looking to accelerate their business growth. 

The open-to-all setup of ONDC Network combined with Mystore’s dealer-network-powered location-based hyperlocal solutions has transformed the way you connect with customers in local markets. 

When you create your electronics hyperlocal ecommerce marketplace on ONDC Network via Mystore, you can quickly expand your business to any number of products, dealers, locations, etc. Comes integrated with 120+ software/service providers, Mystore Seller App offers comprehensive and robust hyperlocal marketplace solutions. With Mystore you can easily streamline your business operations, onboard and manage dealers in different localities, and implement multilevel customisations to offer next-level shopping experiences to consumers.

10 Steps to Build Your Electronics Hyperlocal Ecommerce Marketplace with Mystore and ONDC Network

Here is the stepwise guide to building a successful hyperlocal ecommerce marketplace for your enterprise electronics brand:

1. Understand the Hyperlocal Market You Plan to Target

The first step in building your Electronics Hyperlocal e-commerce marketplace is understanding your target market and doing thorough research. It is important to analyse demographics, consumer behaviours, and preferences of customers in different local markets. Understanding the changing market dynamics and customers' buying behavior helps you tailor your offerings and marketing strategies effectively.

• Conduct research on your target market
• Analyse buying patterns and preferences across local markets
• Stay updated with customer demands and changing market conditions

2. Register Your Electronics Brand on the ONDC Network via Mystore

After you conduct thorough market research and analysis, it's time to kickstart your electronics hyperlocal ecommerce marketplace. Register your electronics brand on the ONDC Network through the Mystore Seller App. With Mystore, you can easily register your business on the open network and get access to a gamut of cutting-edge features and integrated tools/service providers to easily run and manage your hyperlocal ecommerce business. 

Registering your hyperlocal electronics marketplace on the Mystore Seller App is quite easy. It requires the following details from you:

• Feel in details like business name, email ID, contact number, etc
• Provide your GSTIN number and bank account details
• Mention your business type and business requirements

3. Partner with Electronics Dealers in Different Localities and Onboard them to the ONDC Network 

After successfully registering, forge partnerships with diverse brands’ dealers in various local markets and onboard them on the ONDC Network as your vendors. Partnering with reputed electronics dealers from trusted brands helps your hyperlocal marketplace expand its product ranges and establish a loyal customer relationship. 

• Partner with diverse brand’s electronics sellers across various markets
• Onboard them to ONDC Network

4. Customise Your Electronics Marketplace

New-age buyers feel more connected to businesses that offer them personalised shopping experiences and prefer shopping from them. When you choose hyperlocal ecommerce solutions for ONDC Network via Mystore you have the unique opportunity to offer multilevel personalisations to your customers and stand out from the competition. 

• Customize your themes to create a unique look and feel that aligns with your electronics brand identity
• Add different categories
• Add shipping solutions and payment options
• Offer customise results to your customers based on smart query interpretation with  AI-powered semantic search of Mystore

5. Upload Master Catalogue

Upload master catalogue to ensure comprehensive and rich product listing. Upload high-quality images, product descriptions, and specifications including colour, model no, warranty year, etc for each electronics product. Mention details like pricing, discounts, delivery charges, delivery time, return refund, etc.

• Upload master catalog of electronics products benign sold by all your partner dealers in various geo locations
• Thoroughly check that  product descriptions, specifications, and other details are mentioned clearly
• Utilise Mystore’s sub-category feature to organise your category into categories, enabling navigation and search for customers

6. Build Your Mobile Presence

Indian shoppers are increasingly reliant on mobile devices to shop online. They utilise 12 GB of mobile data per month on average, the highest in the world. The growing number of mobile users opens new opportunities for your electronics business to target them through mobile commerce. 

Optimise your electronics ecommerce hyperlocal marketplace for mobile devices to cater to the growing number of mobile shoppers in local markets. Utilise Mystore’s mobile-first solutions to attract, engage, convert, and retain customers in different geolocations.

With Mystore, you can easily

• Build Android and iOS apps 
• Get a PWA store for wider reach
• Give mobile admin to your vendors to do business on the go

7. Create Location-Based Pages for Your Brand

Creating dedicated pages for the different locations/cities you are serving, helps in enhancing the local relevance of your electronics marketplaces. Localised pages help your marketplace easily connect with customers on personal level and drive engagement across markets. Implement customisation for each pages based on local trends and preferences. Set different catalogues, pricing, offers, discounts, etc for each page optimised for local markets. 

With Mystore, you can easily create 

• Create a unique look and feel for each location-based page
• Offer unique inventory
• Implement tailored location-based discounts on products

8. Manage Dealers Effectively with Built-in Seller Manager Feature 

Managing dealers in various regions for a large-scale electronics hyperlocal marketplace is not that easy.  The Mystore Seller app eliminates this hassle with an automated seller manager feature.  Manage your electronics dealers of various brands across locations effectively with Mystore’s comprehensive seller management solutions. 

• Easily onboard your electronics dealer partners in local markets
• Unique dashboard for all your dealer partners
• You can centrally manage your dealers and oversee their business activities

9. Streamline Fulfilment with On-network and Off-Network Hyperlocal Delivery Solutions

Instant order fulfilment from multiple customers in multiple local markets is the major aspect and main mantra to succeed in a hyperlocal business approach. When you choose the hyperlocal ecommerce solutions for ONDC Network for your enterprise electronics marketplace, you can easily leverage the services of on-network logistics providers.

Moreover, with Mystore’s comprehensive delivery solutions, you can easily fulfill last-minute deliveries 

• You can also integrate your preferred third-party logistics providers for streamlined hyperlocal fufilment
• Switch between on-network or off-network delivery partners to fulfill instant deliveries
• Manage your own fleet of delivery boys in various geo locations using Mystore’s delivery boy management feature

10. Provide Robust Customer Support

Last but not least, delivering exceptional customer service is the backbone of building the trust and loyalty of your customers. Mystore’s hyperlocal ecommerce solutions for ONDC Network offer comprehensive customer support solutions, enabling you to quickly respond to queries, and resolve them effectively to enhance the overall satisfaction of the buyers of your electronics hyperlocal ecommerce marketplace.

• Dedicated operational support to manage customer queries and resolve logistics issues
• 3 Way buyer-Mystore-seller ticketing system and grievance management connected with ONDC Network’s IGM framework
• Operational support to resolve queries of your dealers, logistics providers, and customers

Conclusion

The rising popularity and acceptance of the hyperlocal business model have extended to the electronics sector as well. New-age customers are more demanding to receive their electronics products as quickly as possible. With this huge shift in the electronics industry, it is important to embrace hyperlocal adoption for your enterprise electronics business.

With hyperlocal ecommerce solutions for ONDC Network offered by Mystore, you can create a unique and customer-centric electronics hyperlocal ecommerce marketplace in record time.

Hyperlocal ecommerce through ONDC Network enables your hyperlocal electronics marketplace to match the pace with changing market dynamics and compete on equal footing with established electronics businesses.

Ready to start your hyperlocal journey with the ONDC Network? Register your business on the Mystore Seller App today.