10 reasons for enterprise grocery brands in India to sell on ONDC Network

The Indian online grocery market sets new records every other day.

Several key factors are contributing to this rapid expansion. It includes internet penetration and smartphone usage, increasing urbanization, busy consumer lifestyles, the COVID-19 pandemic, wide availability of products on e-commerce platforms, and competitive pricing. 

If your enterprise grocery brand is not yet present in the digital space, it is just the right time to be present on multiple channels. 

Here are some data-driven insights to help you decide why your brand should have a multi-channel presence: 

• $6.8 billion was the Indian Online Grocery Market Size in 2022
• 31.3% is the expected CAGR of the Indian e-commerce grocery market from 2023 to 2028
• $37 billion will be the Indian Online Grocery Market Size in 2028

Source: IMARC Group

In the rapidly growing online grocery market, it is just the right time for you to establish your business online. The ONDC network is a revolutionary digital setup that unlocks new growth opportunities for enterprise brands. 

Registering on the ONDC network not only gives exposure to your enterprise grocery brand but also takes your brand to nationwide customers across multiple channels. 

Introduction to the ONDC Network for Enterprise Business

Why does any brand that is already doing business through the marketplace switch to the ONDC network? 

Well, we have many reasons to say this. 

First of all the ONDC network is built on open network protocols which offers every enterprise business equal and fair opportunity to do business online. By addressing the closed-loop nature of the traditional marketplaces, the ONDC network offers a unified setup and enables all the stakeholders to be free to buy and sell their way. The open network enterprise e-commerce solutions enable brands to reach new markets, form new partnerships, and grow together. 

All enterprise brands have access to Network participants tech service providers and logistics solutions providers. Additionally, on the open network setup enterprise businesses are free to set their own prices, discounts, shipping and delivery policies, etc. 

What the brands need is a reliable and fully compatible enterprise business-side interface, such as the Mystore seller app, to seamlessly join the democratic network hassle-free.

Why enterprise grocery brands should sell on ONDC network

Selling on the ONDC network is just like discovering a whole new world of opportunities just waiting for you to explore. So why wait? Dive in and watch your business reach new heights.

Here are the compelling reasons for your enterprise grocery brand to sell on ONDC network:

1. No need to develop your app or website separately

So far, if you wanted to start your online business, you had to go through the lengthy process of building your own website or app, which could take months. But with the ONDC network, that's no longer the case! 

Now, you can sell online without needing to develop a website or app. Just register your enterprise grocery brand on the ONDC network and choose from a variety of seller NPs to access complete digital selling solutions. 

For instance, when you choose the Mystore Seller app, you will get an easy-to-handle seller interface to manage your business effectively. From onboarding your seller network to managing a vast catalog, to streamlining your delivery, everything is just aligned on the Mystore Seller app. 

2. Digitize your complete business at zero setup cost

Want to establish your enterprise grocery brand online but worried about tight budgets?

Be happy as no more stressing over finances.

Wait, hold up -  setting up an online storefront without breaking the bank?

Yes, you heard it right!

With the ONDC network, you can digitize your complete business and bring your dealer-distributor networks online at zero set-up cost.  The only thing you'll need to do is pay a small transaction fee per order to the Seller app you've used to register your brand and receive orders. 

3. Easily onboard your dealers using a seller-friendly admin panel

Managing a huge online seller-distributor network for enterprise businesses can be a real headache, right? It's like juggling a bunch of puzzle pieces.

But, when you decide to sell on the ONDC network, all that stress and confusion disappears. With Mystore enterprise e-commerce solutions, you get a robust built-in feature for managing your sellers effortlessly. And guess what? You can even empower your sellers to sell directly to the end customers. 

4. Decide the rules of your enterprise grocery business

Running an enterprise-level business is all about having full control of your business. Then only you can succeed in the competitive digital space.  But selling on traditional marketplaces means playing by their rules – and that hinders your ability to make informed decisions. 

Now, here's where the ONDC network steps in.  When you sell your groceries online through the ONDC network, you're the one who makes the decisions. Yes, you're the only boss of your enterprise grocery brand! You get to set the rules that'll take your enterprise grocery brand to new heights.

When you register on the open network you can easily manage catalogs, and set business rules like product pricing, discounts, shipping charges, shipping time, etc. This flexibility of the ONDC network helps your brand to customize its operational strategies and adapt to unique business requirements.

5. Reach customers all across the country 

Imagine you've just launched your enterprise grocery business online, but now struggling to stand out in a sea of competitors, right?

Well, hold onto your hats, here's again the ONDC network brings a reason to choose it to sell grocery online.

With the ONDC network, you get access to ready-made pan-India traffic. By diving into e-commerce through the open network to sell your grocer online, you're unlocking doors to untapped markets that were otherwise inaccessible for your enterprise business.

6. Take your grocery brand visibility to new heights

Thanks to the open network for digital commerce algorithm, your grocery business gets showcased to buyers across all the ONDC network-connected buyer apps. That means when someone is searching for groceries you offer they'll show your brand right alongside the other players.

And guess what? You only need to register your business once on the open network's preferred seller app to make it happen. There is no need to register on different seller apps – just one spot and your products are out there for all to see. 

7. Get access to fair and transparent digital environment

So, you know how traditional marketplaces sometimes play favourites. They also favour their products on the top while giving your products lesser visibility.

But guess what? The ONDC network is changing the game! 

With enterprise e-commerce solutions for the open network, brands get fair and equal opportunities. 

Unlike those marketplaces, you can also switch your distributors from one seller app to another within the ONDC Network without worrying about losing visibility. It's like having the freedom to choose what's best for your business without any hidden strings attached. 

8. Reach nationwide market with specialized fulfilment experts

Well you've got a big enterprise grocery brand and a ton of diverse customers with different needs, right? Now, keeping everyone happy and getting those orders out the doors can be a real challenge.

But fear not! When you kickstart your online journey on the ONDC network to streamline order fulfilment. The revolutionary open network offers over 20 logistics partners for various locations right on the network. That means you can handle those complex, high-volume orders like a breeze. 

9. Lower customer acquisition cost

When you use ONDC Network’s enterprise e-commerce solutions, it's like getting a bang for your buck when it comes to engaging, converting, and retaining buyers nationwide.

Compared to marketplaces or even your own website, you pay significantly less to attract visitors and gain new customers. The commission you pay to the open network and its NPs? It's just a fraction of what you have to spend to gain new customers.  In any way, selling on the ONDC network is a cost-effective solution for your enterprise grocery brand.

10. Make informed decisions using customers' data

For enterprise grocery brands, understanding customer data is like having a secret weapon to make smart moves for your business.

Selling on marketplaces allows access to only limited customer analytics, which is not enough to get the full picture of what's going on in the market.

But guess what? When you sell grocery online through the ONDC network, it's like unlocking access to customer data and buying trends.  You can analyze those insights and make informed decisions to boost growth and keep your enterprise grocery business on top of its game.

Mystore Features that make selling on the ONDC network a breeze

Here are the features of the Mystore Seller app that make it easy for enterprise grocery brands to sell on ONDC network:

1. Offers customized solutions- The Mystore enterprise app is built on next-gen MACH architecture that offers scalable and flexible enterprise ecommerce solutions. When you sell on ONDC network using Mystore, you can easily implement customization and personalization to your enterprise grocery brand.
2. Comprehensive seller management feature- By using the comprehensive seller management feature of Mystore, you can easily onboard the entire distributor network of your enterprise grocery brand. While enabling your sellers to sell directly to end customers, you can manage their products, orders, invoices, payouts, etc.          
3. Master catalogue management- Mystore offers a master catalog management feature to enable you to create master catalog for your enterprise grocery brand. Your sellers can seamlessly create their catalog from the master catalog and specify SKUs and inventory. 
4. Easy-to-handle multilingual admin- The Mystore Seller app offers easy-to-handle multilingual admin to your dealers. Using the multilingual ecommerce solutions, your dealers can easily sell on ONDC network in their preferred language. 
5. Omni channel presence- Mystore has its own mobile app, website, and PWA. So, when you register your enterprise grocery brand on Mystore, automatically your business will be present on all the channels of Mystore, ie Mobile app, website, and PWA.     
6. Seamless channel integration- The ONDC network allows your brands to add one more sales channel to your pre-existing online business. If you sell grocery online using marketplaces, you can easily import your catalogues to the ONDC network. Mystore offers seamless channel integration for Amazon, Woocommerce, Magento, and Shopify sellers.        
7. Mobile app for business- Mystore offers built-in mobile admin apps that make it easy for you and your sellers to manage operations.  The admin apps are available for both Android and Apple devices using which you and your sellers can manage every aspect of your brand.   
8. Supports various business models- Mystore enterprise eCommerce solutions offer various business models. So, you can easily experiment with different models for your enterprise grocery brands including D2C, B2C, B2B, B2B2C, Hyperlocal, and other hybrid models 
9. Comprehensive grievance management- Mystore Seller app provides a robust grievance management and ticketing system seamlessly integrated with the ONDC network's IGM framework. With Mystore's grievance management solution, you and your grocery sellers can efficiently handle customer concerns and address queries with ease.
10. Flexibility to choose your delivery partners- To manage huge orders across multiple channels, Mystore enables your distributors to choose their preferred logistics partner. Your sellers can get real-time quotes from ONDC network's logistics players and choose the most economical delivery service.

Aside from this, you can also integrate your preferred off-network logistics partners and switch between on-network and off-network logistics providers.

What is the process to onboard your distributors and sell on ONDC network

Your enterprise grocery brand can easily list and sell on the open network using the Mystore Seller app. Here is how to go about it:

• Go to the enterprise brand registration page of Mystore ie https://seller.mystore.in/en/seller/register 
• Register your enterprise grocery brand using your GSTIN number and relevant bank details
• Onboard your pan-India dealers to the Mystore app
• Upload the master catalog of your grocery business with high-quality images and products description
• Enable your sellers to create their catalog from the master catalog and specify SKUs
• Start selling your products to nation-wide customers
• Use your preferred on-network or off-network logistics partners for streamlined delivery
• Get payments in each settlement cycle every week for all fulfilled and completed orders 

That’s all! 

By using these simple steps on the Mystore Seller app, you can easily sell grocery online to untapped markets and maximize your ROI

Conclusion

With grocery playing a crucial role in growing Indian ecommerce market, it is crucial for enterprise grocery brands to set up their digital presence.  

No matter how big your grocery store is, or how popular you are in your area, if you are not present online, your customers will surely get distracted by other players. In this digital era, where customers expect their brands on multiple channels, not even being online ends your business.

Without any tech hassles and zero upfront and setup costs, the ONDC network offers complete digital solutions for your business. You can register and sell on ONDC network to set the pace and be competitive in the ever-evolving grocery industry. 

Using Mystore’s robust and advanced enterprise ecommerce solutions, you can easily onboard your distributors and manage your catalogs. If you already have your enterprise grocery store on marketplaces, pull your catalogs to the ONDC network to add one more channel to your brand.

Stay ahead of your competitors and unlock new horizons for growth, partnerships, and business expansion for enterprise brands. 

Register your enterprise grocery brand on the Mystore Seller app today.