10 Most Popular Grocery Items To Sell On ONDC Network

With a whopping 28% of total e-commerce value, the online grocery market is increasing at a rapid pace. Post-pandemic, the demand for grocery products online is on the surge. Not only in Tier I cities, customers from Tier II and Tier III cities are also preferring to get groceries at their doorsteps.

Seeing the interest of pan-India customers shifting from offline to online mode, more and more businesses establish their digital stores or put their business on marketplaces to sell grocery online.

In this overwhelming scenario, enterprise grocery brands must sell online to increase their brand revenue. 

Aside from this, to compete, grocery brands need to be present on multiple channels to attract customers from previously untapped markets.  

So, if you are an enterprise grocery brand, and you are not in the digital space yet, it's the best time to do the digital transition for your business.

To help you out, in this blog, we have brought the best way to position your entire dealer network online without any technical hassle and budget issues.

We will also help you to decide the 10 most popular grocery items to add to your stores to attract a large customer base. 

So, stay tuned in!

Why it's the right time for your enterprise brand to sell grocery online 

With more people gaining internet access and owning smartphones, it bridged the gap between customers and online grocery stores.  The increased connectivity and accessibility have revolutionized the Indian online grocery market.

Here are some data-driven insights to help you decide why your grocery brand should have a multi-channel presence: 

• $6.8 billion was the Indian Online Grocery Market Size in 2022
• 31.3% is the expected CAGR of the Indian e-commerce grocery market from 2023 to 2028
• $37 billion will be the Indian Online Grocery Market Size in 2028

Source: IMARC Group

The stats show a clear picture of how the grocery market has evolved over the years. With such encouraging figures, it's the best time for you to sell grocery online. 

And the best part is, that you can easily establish your grocery enterprise brand in the digital space without any technical hassle and budget constraints.

And the best part?

You can easily do the online transition of your grocery brand using the revolutionary ONDC Network. Choosing the ONDC Network to position your business online not only helps in selling online but offers a gamut of benefits, that you can leverage to maximize your brand exposure to multiple sales channels.

Let’s see how the ONDC network ecommerce solutions help to accelerate your digital growth.

Why Enterprise Grocery Brands Should Sell on ONDC Network

When enterprise brands sell grocery on ONDC network, they unlock new growth opportunities for their business. From managing dealers, and uploading vast catalogs to fulfilling, everything is made so easy with the open network.

Have a look at the compelling reasons why you should onboard your grocery sellers to the ONDC Network:

1. Access to a Vast Digital Ecosystem

The ONDC network offers end-to-end enterprise e-commerce solutions for grocery brands. When you sell grocery on the ONDC Network, you get access to a vast digital infrastructure where you will find all the service providers under one roof. From seller network participants to logistics providers to payment service providers to buyers, all are on one network to provide complete selling solutions.  By using this vast digital ecosystem, you can easily onboard your sellers and enable your grocery brand to reach a wider audience. 

2. Cost-Effective Solutions

Selling groceries on the ONDC Network is a cost-effective solution to grow your enterprise business to new heights.  When you register on the ONDC network, you do not need to pay a minimal or zero upfront cost. With ONDC network seller apps like Mystore, you do not need to pay any upfront cost to get started.

Apart from that,  Mystore enterprise ecommerce solutions offer a host of built-in tools that eliminate the need to develop your app or website separately.

3. Increased Brand Visibility

From local to customers in remote areas, the democratic open network enables grocery brands to extend their product visibility to all. The ONDC network is built on open network protocols, where registered businesses and their listed catalogs are visible to buyers across all the buyers' apps.

So, when you onboard your distributors to sell grocery online, they are discoverable to all the customers looking for the groceries they offer.

Moreover, the ONDC network algorithm prioritizes hyperlocal selling. So, when you use Mystore Seller App to sell on the ONDC network, all your distributors will be shown on the top list of the consumers in their vicinity. 

4. Access to Customers’ Data

As an enterprise grocery brand, you need to know the buying patterns of your customers to make informed decisions. Selling on marketplaces only provides limited information about customer data and buying trends, which is not enough to make business decisions. 

Instead when you register your grocery brand on the ONDC network and onboard your distributors to the open network, you can have complete access to customer data, their preferences, buying behavior, etc. These data help you to get an in-depth view of if your business is going in the right direction. 

You can easily analyze what’s the best-selling grocery items in a particular area, which items are most in demand, and what more you can offer to your customers. All these data help you in getting more customers and increasing brand revenue.

5. Fulfillment Solutions 

For a grocery enterprise brand with distributors across multiple locations, it's difficult to streamline orders without a comprehensive fulfillment solution.

The ONDC network helps you with robust fulfilment solutions. The democratic open network offers  20+ on-network logistics partners to deliver orders across the country. You can enable your distributors to use the service of their preferred logistics providers after getting a real-time quote.  These integrated logistics partners offer discounted delivery and help you in making economical delivery decisions. 

What’s more?

If you choose the Mystore Seller App to sell grocery on ONDC network, you can get much more fulfillment benefits. Using Mystore, you can also integrate your preferred off-network logistics partners. Mystore makes switching between on-network and off-network logistics solutions possible. This flexibility of Mystore helps your enterprise grocery brand to make convenient and smooth deliveries.

10 Best-Selling Grocery Items to Sell on ONDC Network

Here is the list of the 10 most popular grocery items you must consider selling on ONDC network: 

1. Aromatic rice: Aromatic rice varieties like Basmati and Jasmine are highly in demand in the Indian market due to their fragrance and fluffy texture. Ideal for home both home cooks and professional chefs, Aromatic rice is among the top-selling grocery products in India.
2. Dry Fruits: Due to their natural sweetness and packed nutrients, dry fruits are liked by a huge customer base in India.  Along with healthy snacks, Dry fruits such as almonds, cashews, and raisins are also used in baking, and adding a flavorful crunch to various dishes.
3. Millets: As a gluten-free and nutritious grain alternative, millets have surged in popularity due to their versatility in recipes. For making hearty salads to comforting porridge, millets are highly ordered by health-conscious consumers in India.
4. Honey: The honey market in India reached INR 25.2 Billion in 2023 and is estimated to reach INR 48.6 Billion by 2032 (Source: IMARC group). If you are a grocery enterprise business, you must include honey in your stocks to grow your customer base.
5. Tea & Coffee: From morning rituals to evening relaxation, tea and coffee remain essential for many households. The tea & coffee market size is increasing continuously with a current value of $263.1m in 2024.
6. Spices: Spices like cumin, turmeric, and cinnamon are essential for creating authentic and flavorful cuisines from around the world. Spices are among the top list of grocery products that Indian consumers order online. 
7. Dairy Products: From creamy cheeses to wholesome milk and yogurt, the demand for online dairy products is also increasing.  To reach a wide range of customers you need to offer dairy products to order online.
8. Pulses: Rich in protein, fiber, and essential nutrients, pulses such as arhar, chana chickpeas, rajma, and beans are foundational ingredients in many cuisines, They are highly in demand among health-conscious consumers.
9. Sugar: Whether for sweetening beverages or baking indulgent treats, sugar remains an important grocery item. With options ranging from traditional granulated sugar to natural alternatives like cane sugar (jaggery), consumers highly prefer buying them online.
10. Snacks:  Who doesn't love snacks? Chips, nuts, chocolate—these are all snacks that people enjoy munching on between meals. They're tasty and give you a quick energy boost.

By selling these items on the ONDC network, you can cater to the diverse needs of customers and tap into a growing market of online buyers.

Mystore Seller App Features That Make it Easy to Sell on ONDC Network

Mystore offers a gamut of enterprise ecommerce solutions that help your enterprise grocery business to widen its customer base and maximize its revenue.

Here’s why you should consider the Mystore Seller app to sell on ONDC network:

• Built on next-gen technologies, the Mystore Seller app offers complete scalability and flexibility to any business.
• Experiment your business with diverse business models like B2C, B2B, B2B2C, etc
• Manage your grocery business effortlessly from anywhere, anytime using Mystore’s mobile-ready admin dashboard.
• Create a master catalog to seamlessly manage huge catalogs with millions of SKUs for dealer networks spread across India.
• Use 300+ API endpoints to seamlessly integrate with your business's existing or new business software for ERP, Accounting, Marketing, etc.
• Seamlessly integrate with your enterprise grocery brand’s existing supply chain using integrations that pack a punch.
• Speed up your business operations like catalog import, inventory updates, and invoice generation. with Mystor's built-in tools.  
• Leverage Mystore's built-in compliances like GST calculation, GST eInvoicing, Legal Metrology mandatory fields, automated invoice generation, HSN auto rate calculation, etc.
• Satisfy your customers with a comprehensive, built-in, grievance and ticketing system integrated with the ONDC network’s  IGM framework.
• Monitor, rate, and review dealers’/distributors’ performance with a built-in rating and review system

Selling Grocery Items on the ONDC Network Made Easy

To sell on ONDC network is an easy process for enterprise companies via the Mystore Seller app.

Here is the stepwise process to sell female wellness products to pan-India customers:

To sell grocery on ONDC network, there are some easy steps that you need to follow.  Here is the step-by-step process to go about it.

• Go to the seller registration page on the ONDC network
• Register your enterprise grocery business by filling in details like GSTIN number, email id, bank account details
• Onboard your pan-India distributors to the Mystore Seller app
• Upload your master catalog with high-quality images and descriptions
• Enable your sellers to create their catalogs and specify SKUs and inventory
• Start selling your grocery items 
• Use on-network or off-network logistics providers for streamlined fulfilment
• Get payments for every fulfilled order in every week's settlement cycle

That's all! 

By following these steps on the Mystore seller app you can easily sell grocery on ONDC network.

Conclusion

With ready-made digital solutions and increased business opportunities in the pan-India market, the ONDC network has completely transformed the Indian e-commerce space. With big enterprises joining the ONDC network to solidify their multi-channel presence and unlock new growth opportunities, it is just the right time for your enterprise grocery business to register on the open network.

You can easily register your grocery enterprise business and onboard your sellers to sell on ONDC network, using Mystore's enterprise e-commerce solutions. 

Ready to take your grocery business to the next level of success? Register on the Mystore Seller app now.