Why enterprise brands should sell electronics on ONDC network in 2024

The ever-changing ecommerce dynamics have shown that just being online is not enough for enterprise companies. Alike other industry segments, ecommerce has also altered the way we shop for electronics. The increasing share of the online electronics market highlights the crucial need for enterprise electronics businesses to build multiple sales channels for their brands. 

The ONDC network’s enterprise ecommerce solutions unlock new growth opportunities for large-scale electronics businesses by providing them with a host of enterprise-grade features. Enterprise electronics brands can seamlessly start their online journey on the ONDC network without any technical hassle or budget issues.  Moreover, if an electronics brand already has an online presence, it can register and list on ONDC network to add multiple touchpoints for its brands and access to a wider market pan-India. 

In this blog, we will explore why enterprise brands should sell electronics on ONDC network to increase their growth in 2024.

Let’s start by understanding the ONDC network for enterprise companies: 

What is the ONDC network and how does it work for enterprise companies

The ONDC network is a revolutionary initiative backed by the Government of India to provide a level playing field for businesses of every size and scale and to help them grow their business online. From micro-businesses, SMEs, FPOs, and D2C brands to large-scale enterprise companies, all share the open network with equal opportunities to expand their business to pan-India markets. 

For enterprise companies, the Open Network for Digital Commerce protocol opens up new market opportunities by adding new sales channels. The ONDC network through its NPs offers robust and out-of-the-box enterprise ecommerce solutions to automate and streamline the complex requirements of the enterprise businesses. 

The innovative and unified ONDC network also offers on-network logistics providers, tech solution providers, and payment gateways to create a complete ecommerce solution for enterprise companies.

The ONDC network also has a compatible Seller App like Mystore that offers robust enterprise-grade features for big brands to onboard their entire business network to the ONDC network. The Mystore enterprise ecommerce solutions provide various seller, product, and order management tools to streamline business operations to cater to diverse customers' needs across various channels and locations.

The Rise of Ecommerce in India:  Opportunities for Electronics brands

In the ever-evolving landscape of e-commerce, India's online shopping surge opens doors for electronics brands with immense opportunities.

Stats about the Indian electronics commerce market:

• 8.0% is the online share of the Indian electronics retail market 
• 6.8 % to 10.4% CAGR of the online electronics market by 2027 
• $69.5 bn is the revenue in the Consumer electronics market in 2023 
• 5.87 % (CAGR 2023-2028) for consumer electronics market  

(Source: Statista)

The booming growth of e-commerce in India, particularly in the electronics sector, sets the stage for enterprise brands to thrive. Leveraging the ONDC network's comprehensive solutions not only opens new sales avenues but also positions these brands strategically in the dynamic and expanding Indian market.

What are enterprise electronics brands

Enterprise brands are high-volume businesses that cater to diverse markets.  When we talk about enterprise electronics brands, it directly refers to a large-scale and complex business solution that deals in electronics. An enterprise electronics brand caters to diverse markets, for instance, they sell directly to customers (D2C) or serve other businesses (B2B).

Some well-known examples are:

Philips:

• Renowned consumer electronics brand with a global presence
• Offers a diverse range of products, including audio and video equipment, household appliances, and personal care devices
• Business model centered on innovation and quality
• Known for cutting-edge technologies like Ambilight for TVs and Sonicare for oral care
• Global recognition for creating high-quality electronics products with a blend of functionality, design, and advanced features
• Success is evidenced by the widespread adoption of Philips products worldwide

Boat:

• A well-known and leading player in growing Indian consumer electronics brands
• Offers affordable audio and lifestyle products including earphones, headphones, speakers, smartwatches, etc
• Remarkable success in the market, particularly among the younger demographic
• Strong presence in the budget audio segment
• Rapid expansion of product portfolio through agility and understanding of consumer trends

To manage complex business operations and diverse customer requirements, an enterprise electronic brand needs robust, customizable, and scalable enterprise ecommerce solutions. 

To standardize and modernize the entire sales process and accelerate the speed and scalability of your enterprise business, you should take your business to the ONDC network. The ONDC network enterprise solutions offered by its NPs like Mystore, not only digitise your business but also add multiple touch points to your business and unlock opportunities to scale up your electronic business to new markets pan India. 

Let's dive deep into the compelling reasons for selling electronics on the ONDC network

Why your enterprise brands should sell electronics on ONDC Network in 2024

Joining the ONDC network for enterprise electronics brands brings new sales opportunities and market expansion. 

Let’s know about the reasons to opt for ONDC network selling solutions for electronics enterprise businesses: 

Integrated digital solutions

Selling electronics on ONDC Network is an easy and time-saving process as it does not require time and money to build and develop your own digital store. You can easily establish your enterprise business online, just by joining the ONDC network using any enterprise network participant of the ONDC network.

ONDC network-compatible Mystore enterprise ecommerce solutions provide a host of ready-to-use features to establish your electronic business online, onboard your seller network, and tap into a new buyer segment across India.

Mystore Seller app offers both freemium and subscription plans with added features for the electronics brands. Depending on your business requirements you can choose any plan and enjoy the benefits of enterprise-grade features to engage, convert, and retain customers.

Easily bring the seller-distributor network online

Managing a vast seller/distributor network is the foremost necessity for enterprise companies. Onboarding your different seller networks online and managing them across various channels without adequate features is quite challenging. 

The ONDC network enterprise ecommerce solutions through the Mystore Seller app provide built-in seller-management features. As an electronics enterprise brand, you can easily onboard your entire distributor network to the ONDC network and enable them to sell directly to their customers.

You can manage seller/distributor activities, products, orders, etc from a central admin. From the Mystore Seller app for the enterprise, you can also manage return-refund policy, invoices, payouts, and sellers' logistics. 

Streamline fulfilment by leveraging the seller/distributor network

Order fulfillment is one of the biggest challenges faced by enterprise companies. Enterprise businesses need to cater to multiple customers at diverse locations to grow their business across multiple channels.

On the ONDC network, you can easily onboard different seller distributor networks for your electronic enterprise brand using the easy-to-use interface of the Mystore seller app, and streamline fulfillment through a host of on-network or off-network logistics service providers, and by routing orders from the nearest seller/distributor to the client location.

Mystore’s enterprise ecommerce solutions for the open network enables electronics brands to streamline the fulfillment process by using industry-leading logistics partners integrated with the ONDC network or by choosing their preferred off-network logistics providers.

Product discoverability to pan-India buyers

The Open Network for Digital Commerce protocol is designed to enhance the discoverability and visibility of enterprise business to pan-India buyers. Just by registering the brand on a single compatible enterprise seller app, a brand can showcase its products to pan-India markets.

When you register and sell electronics on ONDC network, you give your enterprise business a boost by expanding its customer base across the country. Your customers across various ONDC network buyer apps can seamlessly explore all your products listed by various sellers and distributors. 

Access to customer data

Analysing customer data is essential for enterprise brands so they can make strategic decisions for their complex business requirements.  This is what a business is deprived of selling on traditional marketplaces. Selling on marketplaces allows access to only limited customer analytics, which is not enough to give an in-depth view of the business and market dynamics 

When you sell electronics on ONDC network, you get better access to your customer data and buying trends. Your team can easily analyse those data to strategically grow your electronic business and offer the best market-product mix for boosting sales.

Freedom to set your own business rules

Freedom to set one's own business rules is a necessity to meet the diverse needs of large businesses. When an enterprise business sells its products and services on the marketplaces, they have to follow the rules and policies decided by that marketplace. Due to that, the enterprises may face limitations in customizing their operational strategies and adapting to unique business requirements. This lack of flexibility can hinder the enterprise's ability to optimize processes, tailor customer experiences, and maintain a competitive edge in the dynamic marketplace.

Unlike traditional marketplaces, the enterprise ecommerce solutions provided by the ONDC network give brands the freedom to set their own business rules. When you sell electronics on ONDC network, you have the freedom to make your own business rules, like product pricing, discounts, shipping charges, shipping time, etc. You have all the freedom to set product prices, offers, shipping charges, return-refund policies, etc, for your electronics business. 

Brand presence across multiple channels

Presence on multiple channels is the new-age requirement for any business to excel in the online landscape. In today’s innovative digital environment, customers search for a particular product on various channels. Being present on multiple channels is not a choice but a necessity for brands.  

The ONDC network through compatible  Mystore’s enterprise ecommerce solutions,  provides brands with multiple touchpoints. When you register your electronic brand on the ONDC network using the Mystore seller app, your brand will have its own PWA and mobile pages on Mystore.

Additionally, by registering your electronic business and your seller network on the ONDC network using Mystore, you can easily integrate your business with marketplaces using popular integration services of Unicommerce, Browntape, etc. 

Lower marketing and customer acquisition costs

The revolutionary Open Network for Digital Commerce protocol is designed to offer cost-effective enterprise ecommerce solutions for brands. The ONDC network and its network participant seller apps charge only a fraction of the commissions as compared to what enterprise companies have to pay to marketplaces to sell their products. 

When you use the Mystore enterprise solutions, you will get access to a variety of marketing tools to onboard the seller/distributor network for your electronic brand without any cost. Moreover, by registering on the ONDC network through the Mystore Seller app, you can add multiple sales channels for your brand to acquire pan-India customers and boost revenue at a much lower cost.

Moreover, the Mystore large-scale business solutions offer a host of marketing tools, which further help your electronics brands cut down the marketing and customer acquisition costs.

On-network logistic partners

Meeting diverse customers' needs and fulfilling orders is crucial for big businesses. By starting their online journey on the ONDC network, enterprise businesses can effectively fulfil their complex and high-volume order requirements using the open network’s multiple logistics solutions. The ONDC network provides 20+ on-network logistics partners for enterprise brands to streamline order delivery to clients across multiple locations.

To fulfill the order seamlessly, your electronic enterprise brand can easily opt for discounted delivery solutions from 20+ on-network hyperlocal, intercity, and intracity logistics providers. 

Using Mystore enterprise solutions, your electronic business can easily switch between on-network delivery partners and your preferred off-network logistics providers. You can either choose a combination of on-network and off-network logistics channels to streamline delivery and maximize profit.

Why choose the Mystore Seller app to register your enterprise electronics brands on the ONDC network

The Mystore Seller app provides advanced and easy-to-use enterprise ecommerce solutions for electronic brands to onboard their different distributor network on the ONDC network. The Mystore enterprise ecommerce solutions are easy to use, and even a vendor/seller with a basic knowledge of operating a mobile phone or computer can easily onboard to the ONDC network.

Electronic enterprise businesses can seamlessly onboard their seller network and streamline their supply chain on the ONDC network using the Mystore enterprise app. 

Here is why enterprise brands should sell electronics on ONDC network:

• The Mystore Seller app is built on next-gen MEAN stack technology and MACH architecture to enhance the scalability, flexibility, and agility of an enterprise business. 
• The seller-management feature of Mystore enables electronics brands to seamlessly manage their different seller/distributor network and their products, orders, invoices, payouts, etc on the ONDC network from a central admin access. 
• Mystore comes with a built-in master catalog management feature to manage huge product catalogs with millions of SKUs for dealer networks spread across the country.

Mystore’s multilingual admin panel enables enterprises to manage their complex high-volume business in their preferred language

• With Mystore Seller App for enterprise, electronics brands can have omnichannel presence with Mystore’s app, web, and PWA
• Mystore provides hassle-free channel integration solutions for electronic companies to pull their products from marketplaces to the democratic ONDC network and add additional sales channels for their business.
• Mystore is  integrated with Unicommerce, Increff, Vinculum, Easyecom, Browntape, etc. to help brands sell on multiple marketplaces
• Mystore provides individual enterprise pages to enterprise brands and their sellers with unique QR codes
• Mystore Seller App enables brands  to choose on-network logistics partners or integrate their preferred logistics partners to streamline the supply chain for various locations
• Mystore has integrated ticket system and grievance management integrated with ONDC network’s IGM framework that enables enterprise businesses to manage customers effectively
• Mysore provides enterprise ecommerce solutions for diverse business models including D2C, B2C, B2B, B2B2C, hyperlocal, or any other business model 

The Mystore enterprise app for the ONDC network provides hassle-free and seamless onboarding for electronic enterprise businesses to increase their sales channels and tap into the expanded pan-India market.

What is the process for enterprise electronics brands to register and sell on ONDC Network

Electronics brands can easily register and list on ONDC network using Mystore’s enterprise ecommerce solutions. 

Here are the steps brands should follow to sell electronics on ONDC Network:

• Go to the Mystore seller page on https://seller.mystore.in/en/ 
• Register your enterprise electronics brand by filling in details like GSTIN number and bank account number 
• Onboard your sellers/distributor network to the Mystore Seller app
• Upload your master product catalog with high-quality images and descriptions
• Ask your sellers to create their catalogs and specify SKUs and inventory
• Start getting orders from pan-India clients
• Choose from 20+ on-network logistics partners or your preferred off-network logistics and shipping partners across the country for streamlined order fulfillment
• Get payments for every fulfilled order in every week's settlement cycle. 

That’s all!

These are the simple steps to onboard your enterprise electronics brand on the ONDC network using Mystore’s enterprise eCommerce solutions.  Using these steps on the Mystore enterprise seller app, you can easily standardize and automate your entire enterprise business operations. 

Conclusion

As we step into 2024, enterprise brands in the electronics sector have a unique opportunity to leverage the benefits of ONDC network enterprise ecommerce solutions. With its ready-to-use digital solutions, integrated logistics solutions, seller/distributor network, and presence across multiple channels, the Open Network for Digital Commerce opens up new sales opportunities for electronics enterprise brands. 

If your electronics enterprise business has been struggling to establish an online presence, The open network's expansive reach, unified nature, data-driven insights, government support, and cost-effective solutions, make it an ideal space to grow your enterprise business online. You can easily use the high-end technological enterprise solutions offered by the compatible Mystore sellers app to sell electronics on ONDC Network and unlock new market opportunities.

Even if your electronics brand is already present online, you can register and list on ONDC network to increase your sales channel and access to a wider customer base and new market opportunities. 

Ready to take your electronics enterprise business to the democratic ONDC network? Register your business on the Mystore Seller app today.