How To Sell FMCG Products on ONDC Network

“Why ONDC Network?“, you might have questioned yourself as soon as you first heard of the concept. After all, there must be a good reason why thousands of eCommerce sellers are looking to register on ONDC network. The truth is, the days are long gone when buyers would physically visit every local store for their FMCG shopping needs. E-commerce is truly the market trend. Tech-savvy FMCG businesses that sell on ONDC network are actively growing their e-business to new markets. exponentially.

How? Let’s understand that through this quick questionnaire:

8 FAQs for FMCG sellers in India

1. Can you explain ONDC network in layman's terms?

In simple terms, ONDC network is a government-led initiative that enables SMEs and local sellers to trade independently. No hefty commission rates, no predatory practices by industry behemoths. It's a unified platform that allows sellers and buyers to connect seamlessly. Hence, you can register on ONDC network and list your FMCG products for millions of buyers throughout the digital realm, regardless of what platforms they use.

2. Why shall I register my FMCG business on ONDC Network?

The answer is simple: The revolutionary open network setup is a democratic network for pan-India sellers to connect seamlessly with millions of buyers.

The ONDC network is a neutral, standardised marketplace, which means it doesn’t promote predatory policies or biased ranking algorithms (unlike popular marketplaces). This makes it more transparent and inclusive than other platforms like Amazon, Flipkart, etc.

3. How do I get my FMCG products listed on ONDC network?

First, you need to register on ONDC network. This can be done by completing the seller registration form on the Mystore page. Here’s the step-by-step breakdown - 

1. Visit the Mystore registration page.
2. Fill out the registration form with your GSTIN
3. Add basic business details (name, address, etc).

Once your seller account is successfully activated, you'll be able to add your FMCG catalogue and sell on ONDC network immediately. Also, you may include product images or other specifications for a more eye-catching store layout.

4. Is ONDC network the same as Amazon Fresh, BigBasket etc?

The short answer is no.

ONDC network is, in fact, a novel initiative specifically designed to disrupt the market monopoly of Amazon. Unlike a traditional eCommerce platform, sellers can’t directly list products on the open network. ONDC network is a market-leveller that promotes small sellers in a unified eCommerce environment. Another key distinction is that Amazon, BigBasket, etc. adopt a platform-centric model while ONDC network relies on its open network protocols.

5. How can I help customers find my FMCG products on ONDC network?

The Mystore seller app, through its integrated marketing tools, helps FMCG merchants gain maximum visibility. With its powerful feature-rich eCommerce solutions, you can make your FMCG brand discoverable to all user sections. You can also promote your brand across multiple digital platforms, which helps increase visibility among potential customers.

Mystore brings you a cutting-edge admin dashboard that’s easy to use, and helps create ultra-dynamic and engaging eCommerce stores. Make your FMCG business a recognized brand with Mystore.

6. Can my customers pay easily for their FMCG orders on ONDC network?

You can add a payment gateway integration to your Mystore account to accept payments in different methods. Your customers can pay for an order via their preferred payment mode (cash on delivery, net banking, e-wallets, etc.).

Mystore seller app offers a seamless, fast and secure checkout experience that allows you to seamlessly sell on ONDC network without dealing with technical barriers.

7. What form of logistics support does ONDC network offers?

ONDC network offers multiple on-network logistics partners to help you deliver orders to hyperlocal, local, and nationwide customers. You can use Mystore seller app to connect with ONDC network-approved logistics providers and ship orders quickly and securely. Established FMCG businesses can register on ONDC network to leverage their logistics services or deploy their own fulfilment solutions.

8. Is the final payment cycle for FMCG products sold on ONDC network very long?

Nope. While the payment cycle will depend on the seller app that you are using. For Mystore vendors, however, the payment cycle is quick and painless. The final payment for non-returnable items will be processed manually and delivered within two days after the sale date. That means, if your soda can was sold on January 24, 2023, you can expect the payment to be credited to your linked bank account by January 27, 2023 (Friday).

For returnable items, we add two days to the "return-by" date, so in the same scenario where suppose a packet of napkins is sold on January 24 with a five-day return policy, merchants can expect full payment to be credited by February 03, 2023 (Friday).

Conclusion

The ONDC network is a flexible platform with a wide spectrum of benefits for small merchants. Also, Mystore is a one-stop solution enabling SMBs and local shopkeepers to sell on ONDC network with ease. With Mystore, merchants who want to stay in control of their FMCG business can easily do so.

Get ready to sell on ONDC network, register on Mystore seller app now.