Everything You Wanted to Know About ONDC Network & ONDC Network Seller App

ONDC network has been a hot topic in the Indian eCommerce circle. 

To understand why this new initiative is the talk of the country, let's begin by understanding Indian eCommerce and its nuances first. 

India's current eCommerce environment and its problems

Online shopping has become an indispensable part of our everyday lives. As smartphones continue to get "smarter" and data plans become cheaper, pan-India buyers are migrating to online retail in hordes. This is also reflected in India's latest eCommerce trends. By 2025, India's e-commerce is estimated to cross the $111 Bn mark (source: The Economic Times).

Even so, despite the promise, most hyperlocal sellers (shopkeepers, kirana-walas, self-employed vendors, etc.) and SMBs remain digitally inactive. Many sellers either lack the technical how-how to take advantage of the eCommerce revolution or are discouraged by the competition from prominent players. Traditional eCommerce giants (like Amazon and Flipkart) exercise their market stranglehold to promote their own sellers/products and marginalize the small players.

ONDC network: A market leveller for small Indian retailers

However, with ONDC network, a new dawn is upon us. The revolutionary initiative aims to democratize India's eCommerce landscape by giving pan-India sellers equal visibility across an open network. The GoI backs the decentralised platform to disrupt the eCommerce duopoly by building a community where buyers can discover sellers and make orders, independent of what platforms or applications they use.

DPIIT plans the not-for-profit initiative to onboard 10+ Mn sellers who previously had no option but to pay substantial commission fees to popular marketplaces just to have their products visible on their platforms. Following the success of UPI, "Project ONDC network" further attempts to build a unified eCommerce network where all sellers, customers and logistics service providers can connect seamlessly and without monopolistic practices.

Summarising ONDC Network

To adequately promote SMB/ MSME for their sustainable economic growth, it's quintessential to know the fundamentals of Open Network. For instance;

It is:

✅ An open network.

✅ A GoI-led, non-profit initiative.

✅ An enabler of "small business expansion" in India.

✅ A market-leveller for decentralizing eCommerce.

It is not:

❌ An application, aggregator, or physical platform.

❌ A central intermediary.

❌ A counterpart to giant corporations (Amazon, Flipkart, Swiggy, etc.)

❌ A regulatory body. 

How selling on a democratic platform looks like

Ideally, here's how the customer-seller cycle will work on an open network:-

A customer does a product search using the ONDC network buyer app. The customer is then matched with all the relevant sellers (based on keywords, category, price preferences, location, etc.) across various platforms. After the buyer selects the product, the same order is added to the cart on the buyer app. The seller receives the notification on the seller app. The entire process goes something like this:

As seen above, the vendor can join the ONDC network through a compatible seller app. A seller app is a software solution that allows sellers to deliver orders, track orders, manage inventory, and address customer queries using a holistic application. Multiple service providers have established a digital presence through a dedicated ONDC network seller app.

What is an ONDC Network Seller App

The ONDC network seller app is a software/platform that enables different businesses to become registered vendors across the open network. Businesses can leverage the all-inclusive platform to get more customers by expanding their visibility across multiple channels. A seller app helps companies list their products and services, choose preferred logistics partners and locations, set prices and discounts, and manage entire business processes at the click of a button.

Mystore is tailor-made for Indian SMEs who lack eCommerce expertise and need assistance getting integrated with the open network. The digital solution eliminates the need to build an e-store from scratch or hire a dedicated team to handle your storefront's day-to-day processes. Novice sellers can manage inventory transactions with minimum fuss.

Once registered, businesses can start selling their products and services to customers pan-India. With the help of the seller application, companies from different verticals like B2C, D2C, SMEs, retailers, distributors, service providers, etc., can register on the open digital network to reach untapped markets and scale revenues.

Kickstart your digital journey with Mystore seller app

Mystore is at the forefront of the ONDC network experience, allowing businesses to connect to the all-inclusive network and access ingenious solutions to help them accelerate their growth. With the Mystore seller app, D2Cs and independent merchants can leverage contemporary features and tools (mobile-first tech, comprehensive admin dashboard, integrated marketing tools, store security, etc.) with zero upfront costs.

Let's start selling: ONDC network registration with Mystore

Becoming an affiliated seller via Mystore is a piece of cake. No painful paperwork, no waiting period. In fact, to get started, you must simply have the following:

1. A verified business with a GSTIN Number.
2. An active bank account (for receiving payments).
3. An onboarding agreement.

Then, simply visit https://seller.mystore.in/en/seller/register → fill out the registration form.

Boom, you are now a certified seller catering to pan-India buyers!

You can even choose a suitable business name and your preferred logistics partner. Once registered, the Mystore seller app lets you:

• Gain maximum visibility throughout multiple digital channels
• Increase revenues and reduce customer acquisition costs
• Gain key insights by accessing customer data
• Upload and manage catalogues at zero subscription fees
• Own a scalable & secure e-store discoverable to pan-India buyers
• Increase revenues and reduce customer acquisition costs
• Gain key insights by accessing customer data
• Leverage M-Commerce for improved sales across mobile devices.
• Choose from a list of integrated logistics providers for order fulfilment

And so much more.

Conclusion

Leveraging Mystore’s advanced capabilities gives pan-India sellers a competitive edge. In today’s cutthroat market sphere, having a unique brand identity is a blessing. Businesses of all scales can own their domain, partner with an on-demand logistics provider, and sell to online buyers through our buyer app.

We help hyperlocal sellers and SMEs leverage the ONDC network to improve their visibility in the Indian eCommerce sphere. Merchants can even migrate their entire product catalogue from existing e-stores (Shopify, Amazon, etc) through advanced channel integration solutions.

Ready to accelerate your digital journey? Register on Mystore absolutely free and start selling immediately!